{"id":98167,"date":"2024-05-03T13:15:06","date_gmt":"2024-05-03T11:15:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98167"},"modified":"2024-05-03T13:15:09","modified_gmt":"2024-05-03T11:15:09","slug":"grandoptical-rouvre-en-partie-sous-le-nom-dopsin-optics","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/grandoptical-rouvre-en-partie-sous-le-nom-dopsin-optics\/","title":{"rendered":"GrandOptical rouvre en partie sous le nom d’Opsin Optics"},"content":{"rendered":"\n

Dix magasins belges de GrandOptical <\/strong>se relancent. L’investisseur Standard Investment estime le march\u00e9 belge de l’optique \u00e0 1,1 milliard d’euros et proc\u00e8de donc \u00e0 un red\u00e9marrage avec les meilleurs emplacements.<\/p>\n\n\n\n

Les dix meilleurs emplacements<\/h2>\n\n\n\n

Samedi, dix anciens magasins GrandOptical rouvrent leurs portes sous le nouveau nom d’Opsin Optics<\/strong>. Le rideau est tomb\u00e9 sur GrandOptical<\/a> au d\u00e9but de l’ann\u00e9e, apr\u00e8s que la cha\u00eene de magasins de lunettes ait \u00e9t\u00e9 c\u00e9d\u00e9e<\/a> en 2021 \u00e0 la suite de la fusion entre la soci\u00e9t\u00e9 m\u00e8re GrandVision et EssilorLuxottica. Les circonstances de la faillite font actuellement l’objet d’une enqu\u00eate judiciaire.<\/p>\n\n\n\n

Opsin Optics rouvre des succursales dans les centres commerciaux de Woluwe et de Wijnegem, ainsi que des magasins \u00e0 Louvain et \u00e0 Saint-Nicolas, entre autres. Opsin Optics veut se distinguer des autres magasins de lunettes en combinant une large gamme de montures, de lunettes de soleil et de lentilles de contact avec un service de qualit\u00e9 assur\u00e9 par un personnel qualifi\u00e9.<\/p>\n\n\n\n

Opsin Optics peut s’appuyer sur des partenariats avec des fournisseurs de marques, tels que Gucci, Tom Ford et Ray Ban, mais affirme qu’il dispose \u00e9galement d’un certain nombre de marques exclusives sp\u00e9cialement con\u00e7ues. L’enseigne a \u00e9galement investi dans une nouvelle identit\u00e9 de marque et a rafra\u00eechi les int\u00e9rieurs des magasins.<\/p>\n\n\n\n

3 % de croissance annuelle<\/h2>\n\n\n\n

L’acqu\u00e9reur Standard Investment voit un grand potentiel dans le march\u00e9 belge de l’optique : il repr\u00e9sente aujourd’hui environ 1,1 milliard d’euros et conna\u00eetra une croissance de 2 \u00e0 3 % par an dans les ann\u00e9es \u00e0 venir, estime la soci\u00e9t\u00e9 d’investissement. En raison notamment du vieillissement de la population, de l’augmentation du temps pass\u00e9 devant l’\u00e9cran et de la \u00ab premiumisation \u00bb, la demande de lunettes continue d’augmenter. En outre, le groupe estime que \u00ab le potentiel de la vente en ligne reste limit\u00e9 aux lentilles et aux lunettes de soleil \u00bb, car il est toujours essentiel de disposer d’un lieu physique pour prendre les mesures des yeux.<\/p>\n\n\n\n

Katrien Willems, qui \u00e9tait d\u00e9j\u00e0 en charge du d\u00e9veloppement de la strat\u00e9gie pour la Belgique pour GrandOptical depuis 2023, a \u00e9t\u00e9 choisie comme CEO pour la nouvelle formule. Anouar Melhaoui, anciennement chez The Fashion Society, deviendra directeur financier et informatique.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dix magasins belges de GrandOptical se relancent. L’investisseur Standard Investment estime le march\u00e9 belge de l’optique \u00e0 1,1 milliard d’euros et proc\u00e8de donc \u00e0 un red\u00e9marrage avec les meilleurs emplacements.<\/p>\n","protected":false},"author":5,"featured_media":98160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[521,522,1474],"topic":[282,310],"region":[226],"class_list":["post-98167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-essilorluxottica","company-grandvision","company-opsin-optics","topic-acquisition","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"\nGrandOptical rouvre en partie sous le nom d'Opsin Optics - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dix magasins belges de GrandOptical se relancent. 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