{"id":98236,"date":"2024-05-06T11:48:30","date_gmt":"2024-05-06T09:48:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98236"},"modified":"2024-05-06T11:50:40","modified_gmt":"2024-05-06T09:50:40","slug":"river-la-marque-maison-daldi-fete-son-cinquantieme-anniversaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/river-la-marque-maison-daldi-fete-son-cinquantieme-anniversaire\/","title":{"rendered":"River, la marque maison d&rsquo;Aldi, f\u00eate son cinquanti\u00e8me anniversaire"},"content":{"rendered":"\n<p>Il y a cinquante ans, <strong>Aldi <\/strong>lan\u00e7ait le premier River Cola sur le march\u00e9 belge. Aujourd&rsquo;hui, la plus grande marque maison de soft drinks repr\u00e9sente plus de 97 millions de litres par an, avec pas moins de 24 variantes diff\u00e9rentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Depuis 1974<\/h2>\n\n\n\n<p>Selon les chiffres de NielsenIQ, un litre sur trois de soft drinks sous marque de distributeur est vendu dans un magasin Aldi. River est ainsi la plus grande marque de boissons non alcoolis\u00e9es sous marque de distributeur sur le march\u00e9 belge. Chaque ann\u00e9e, les consommateurs belges boivent plus de 97 millions de litres de River, soit l&rsquo;\u00e9quivalent de 39 piscines olympiques.<\/p>\n\n\n\n<p>Aldi a lanc\u00e9 River Cola en 1974, d&rsquo;abord en bouteilles de verre, puis en PET et en canettes. Il s&rsquo;agit de l&rsquo;une des plus anciennes marques maison du d\u00e9taillant. Entre-temps, pas moins de 24 variantes sont disponibles chez le discounter. Les colas restent les plus populaires, suivis par la limonade River et le th\u00e9 glac\u00e9. Les boissons pour sportifs sont de plus en plus populaires.<\/p>\n\n\n\n<p>Selon Natalie Duthoy, directrice des achats, le rapport qualit\u00e9-prix de la marque de distributeur est un facteur cl\u00e9 de r\u00e9ussite : \u00ab Cela est \u00e9galement confirm\u00e9 par le fait que les boissons River comme notre River tonic, notre River Orange et notre River Cola ont d\u00e9j\u00e0 \u00e9t\u00e9 couronn\u00e9es meilleure marque de distributeur \u00e0 plusieurs reprises lors de tests externes \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a cinquante ans, Aldi lan\u00e7ait le premier River Cola sur le march\u00e9 belge. Aujourd&rsquo;hui, la plus grande marque maison de soft drinks repr\u00e9sente plus de 97 millions de litres par an, avec pas moins de 24 variantes diff\u00e9rentes. <\/p>\n","protected":false},"author":3,"featured_media":98234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[1303],"region":[226],"class_list":["post-98236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-marques-de-distributeur","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>River, la marque maison d&#039;Aldi, f\u00eate son cinquanti\u00e8me anniversaire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Il y a cinquante ans, Aldi lan\u00e7ait le premier River Cola sur le march\u00e9 belge. 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