{"id":98259,"date":"2024-05-07T09:45:52","date_gmt":"2024-05-07T07:45:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98259"},"modified":"2024-05-07T09:55:27","modified_gmt":"2024-05-07T07:55:27","slug":"zalando-vend-enfin-plus-de-vetements","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-vend-enfin-plus-de-vetements\/","title":{"rendered":"Zalando vend (enfin) plus de v\u00eatements"},"content":{"rendered":"\n

Apr\u00e8s trois trimestres de baisse, les ventes de Zalando <\/strong>ont de nouveau l\u00e9g\u00e8rement augment\u00e9 au dernier trimestre. La plateforme \u00e9largit sa gamme, mise sur le contenu et d\u00e9veloppe \u00e9galement ses services logistiques B2B.<\/p>\n\n\n\n

\u00ab Retour \u00e0 la croissance \u00bb<\/h2>\n\n\n\n

\u00ab Nous renouons avec la croissance \u00bb, annonce-t-on avec soulagement chez Zalando. Le volume brut (GMV ou la valeur de toutes les ventes) a augment\u00e9 de 1,3 % pour atteindre 3,3 milliards d’euros au premier trimestre. Le chiffre d’affaires ainsi g\u00e9n\u00e9r\u00e9 (en commissions sur les ventes) par Zalando a pourtant baiss\u00e9 \u00e0 2,2 milliards d’euros, contre 2,3 milliards d’euros l’ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n

L’EBIT ajust\u00e9 a atteint 28,3 millions d’euros, ce qui correspond aux attentes du march\u00e9 et repr\u00e9sente une marge de 1,3 %. Un an plus t\u00f4t, le b\u00e9n\u00e9fice d’exploitation \u00e9tait n\u00e9gatif de 0,7 million d’euros. Selon l’entreprise, la rentabilit\u00e9 s’est nettement am\u00e9lior\u00e9e gr\u00e2ce \u00e0 la baisse des co\u00fbts d’ex\u00e9cution et \u00e0 une meilleure gestion des stocks.<\/p>\n\n\n\n

De plus en plus de logistique<\/h2>\n\n\n\n

Zalando distingue aujourd’hui deux grands domaines d’activit\u00e9 : outre son offre de vente au d\u00e9tail B2C, le groupe allemand pr\u00e9voit \u00e9galement de s’occuper de <\/a>l’ex\u00e9cution de commandes en ligne pour d’autres marques. Cette branche B2B, appel\u00e9e Zeos, compte aujourd’hui 27 clients et r\u00e9alise un chiffre d’affaires de 215 millions d’euros. La marque belge LolaLiza, entre autres, fait d\u00e9sormais appel \u00e0 Zalando pour l’ex\u00e9cution de ses commandes \u00e0 l’\u00e9tranger.<\/p>\n\n\n\n

Pour la plateforme de mode, Zalando travaille ensuite sur une gamme plus large<\/a>, plus de conseils gr\u00e2ce \u00e0 des outils num\u00e9riques et du contenu inspirant. Par exemple, les clients d’Espagne, de France et d’Italie peuvent d\u00e9sormais obtenir des conseils sur les tailles \u00e0 l’aide d’un outil de mesure du corps et il y a maintenant Trend Spotter, qui montre aux acheteurs les nouvelles tendances de la mode dans six capitales europ\u00e9ennes – en se basant sur les propres donn\u00e9es de Zalando.<\/p>\n\n\n\n

Zalando confirme ses perspectives pour l’ensemble de l’ann\u00e9e 2024 et s’attend \u00e0 ce que le GMV et le chiffre d’affaires augmentent de 0 % \u00e0 5 % cette ann\u00e9e par rapport \u00e0 2023. L’entreprise continue de viser une croissance rentable, avec une am\u00e9lioration des marges, et l’EBIT ajust\u00e9 devrait se situer entre 380 millions d’euros et 450 millions d’euros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s trois trimestres de baisse, les ventes de Zalando ont de nouveau l\u00e9g\u00e8rement augment\u00e9 au dernier trimestre. La plateforme \u00e9largit sa gamme, mise sur le contenu et d\u00e9veloppe \u00e9galement ses services logistiques B2B.<\/p>\n","protected":false},"author":5,"featured_media":34199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[287],"topic":[266],"region":[470],"class_list":["post-98259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-zalando","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"\nZalando vend (enfin) plus de v\u00eatements - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s trois trimestres de baisse, les ventes de Zalando ont de nouveau l\u00e9g\u00e8rement augment\u00e9. 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