{"id":98283,"date":"2024-05-07T14:47:05","date_gmt":"2024-05-07T12:47:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98283"},"modified":"2024-05-07T14:47:07","modified_gmt":"2024-05-07T12:47:07","slug":"premiere-europeenne-mediamarkt-ouvre-un-magasin-de-mobilite-urbaine-a-anvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/premiere-europeenne-mediamarkt-ouvre-un-magasin-de-mobilite-urbaine-a-anvers\/","title":{"rendered":"Premi\u00e8re europ\u00e9enne : MediaMarkt ouvre un magasin de mobilit\u00e9 urbaine \u00e0 Anvers"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98292\" data-id=\"98292\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1-1024x676.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1-1024x676.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1-300x198.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1-768x507.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1-185x122.png 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM1.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98298\" data-id=\"98298\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM5-1024x690.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM5-1024x690.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM5-300x202.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM5-768x517.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM5.png 1180w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98294\" data-id=\"98294\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18-1024x676.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18-1024x676.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18-300x198.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18-768x507.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18-185x122.png 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM18.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"694\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98300\" data-id=\"98300\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM3-1024x694.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM3-1024x694.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM3-300x203.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM3-768x521.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM3.png 1174w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98296\" data-id=\"98296\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM17-1024x692.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM17-1024x692.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM17-300x203.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM17-768x519.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM17.png 1167w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98302\" data-id=\"98302\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2-1024x681.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2-1024x681.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2-300x200.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2-768x511.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2-185x122.png 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/MM2.png 1177w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Samedi, <strong>MediaMarkt<\/strong> ouvrira \u00e0 Anvers un magasin enti\u00e8rement consacr\u00e9 \u00e0 la mobilit\u00e9 urbaine durable. Avec cette premi\u00e8re europ\u00e9enne, le d\u00e9taillant souligne son ambition de devenir une entreprise de services et d&rsquo;exp\u00e9riences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exp\u00e9rience et service<\/h2>\n\n\n\n<p>Dans le magasin de mobilit\u00e9 urbaine de 200 m\u00b2 de MediaMarkt, les clients trouveront une large gamme de v\u00e9hicules \u00e9lectriques l\u00e9gers \u00e0 des prix comp\u00e9titifs, allant des scooters \u00e9lectriques, des e-skateboards et des monowheels aux v\u00e9los de ville \u00e9lectriques et aux fatbikes. Les e-steps sous licence de marques telles que Jeep, Ducati ou Lamborghini attirent particuli\u00e8rement l&rsquo;attention. Vous trouverez \u00e9galement dans la boutique des solutions de recharge durables, telles que des stations de recharge avec panneaux solaires portables, et 8 m\u00e8tres d&rsquo;accessoires : casques, sacs, antivols, lumi\u00e8res&#8230;.. Enfin, un service de r\u00e9paration et d&rsquo;entretien est \u00e9galement propos\u00e9.<\/p>\n\n\n\n<p>Il s&rsquo;agit d&rsquo;un magasin test europ\u00e9en, explique Carsten Geilert, COO MediaMarkt BeNeLux. Le d\u00e9taillant pense qu&rsquo;il atteindra de nouveaux clients dans un segment de march\u00e9 en forte croissance : \u00ab Nous avions d\u00e9j\u00e0 quelques concepts de magasins plus petits, tels que les <em>smart stores<\/em> et les magasins Xpress, mais ce concept de magasin est compl\u00e8tement nouveau pour nous. Ici, il ne s&rsquo;agit pas seulement de vendre des produits, nous devenons davantage un d\u00e9taillant d&rsquo;exp\u00e9riences et une plateforme de services.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un grand potentiel<\/h2>\n\n\n\n<p>Ce magasin de mobilit\u00e9 est une id\u00e9e de l&rsquo;\u00e9quipe belge, explique Frederik De Vetter, directeur r\u00e9gional de MediaMarkt en Belgique : le d\u00e9taillant vend avec succ\u00e8s des v\u00e9los \u00e9lectriques et des e-steps dans ses principaux magasins d&rsquo;\u00e9lectrom\u00e9nager depuis plusieurs ann\u00e9es et a vu un potentiel pour conqu\u00e9rir ce march\u00e9. En effet, MediaMarkt r\u00e9alise d\u00e9j\u00e0 pr\u00e8s de la moiti\u00e9 des ventes de scooters \u00e9lectriques en Belgique, et ses magasins d&rsquo;Anvers r\u00e9alisent un tiers de toutes les ventes de produits de mobilit\u00e9 \u00e9lectrique de la cha\u00eene dans le pays. Un b\u00e2timent vacant dans l\u2019Antwerp Tower &#8211; qui abrite d\u00e9j\u00e0 une grande succursale de la cha\u00eene au premier \u00e9tage &#8211; offrait une belle opportunit\u00e9.<\/p>\n\n\n\n<p>MediaMarkt souhaite-t-il tester ce tout nouveau format dans d&rsquo;autres villes ? \u00ab Nous allons d&rsquo;abord peaufiner le concept ici, et si le succ\u00e8s est au rendez-vous, nous le d\u00e9ploierons certainement ailleurs \u00bb, d\u00e9clare M. Geilert. \u00ab Nous y croyons. Cela d\u00e9pend de la situation locale. En raison de la r\u00e9glementation stricte concernant les e-steps, cela n&rsquo;aurait pas de sens aux Pays-Bas, par exemple. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samedi, MediaMarkt ouvrira \u00e0 Anvers un magasin enti\u00e8rement consacr\u00e9 \u00e0 la mobilit\u00e9 urbaine durable. Avec cette premi\u00e8re europ\u00e9enne, le d\u00e9taillant souligne son ambition de devenir une entreprise de services et d&rsquo;exp\u00e9riences. <\/p>\n","protected":false},"author":3,"featured_media":98292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[907],"topic":[373,310],"region":[561],"class_list":["post-98283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-mediamarkt","topic-durabilite","topic-ouverture-de-magasin","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premi\u00e8re europ\u00e9enne : MediaMarkt ouvre un magasin de mobilit\u00e9 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