{"id":98327,"date":"2024-05-07T17:14:13","date_gmt":"2024-05-07T15:14:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98327"},"modified":"2024-05-07T17:14:15","modified_gmt":"2024-05-07T15:14:15","slug":"about-you-fete-son-10e-anniversaire-en-atteignant-le-seuil-de-rentabilite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/about-you-fete-son-10e-anniversaire-en-atteignant-le-seuil-de-rentabilite\/","title":{"rendered":"About You f\u00eate son 10e anniversaire en atteignant le seuil de rentabilit\u00e9"},"content":{"rendered":"\n

Pour son 10e anniversaire, la plateforme de mode About You<\/strong> s’est offert des b\u00e9n\u00e9fices : elle est pass\u00e9e de plus de 140 millions d’euros de pertes \u00e0 3,2 millions d’euros au-dessus de la ligne. Toutefois, le groupe a d\u00fb attendre le quatri\u00e8me trimestre pour conna\u00eetre la croissance.<\/p>\n\n\n\n

Croissance pas avant 2024<\/h2>\n\n\n\n

Comme Zalando l’a confirm\u00e9 plus t\u00f4t da<\/a>ns la journ\u00e9e, le secteur de la mode n’est pas au mieux de sa forme. Le premier n’a pu renouer avec la croissance que ce trimestre, apr\u00e8s trois trimestres de baisse des ventes, mais son rival About You a lui aussi d\u00fb attendre le dernier trimestre pour cro\u00eetre. Gr\u00e2ce \u00e0 une hausse du chiffre d’affaires de 5,2 % au cours de ce qui \u00e9tait le dernier trimestre du groupe, les ventes pour l’ensemble de l’exercice (interrompu) ont augment\u00e9 de 1,6 % pour atteindre 1,94 milliard d’euros.<\/p>\n\n\n\n

About You se plaint des stocks exc\u00e9dentaires, du mauvais temps et de la baisse des revenus dans le secteur, mais affirme avoir n\u00e9anmoins gagn\u00e9 des parts de march\u00e9. Le chiffre d’affaires est rest\u00e9 pratiquement inchang\u00e9 dans la r\u00e9gion germanophone DACH, mais les autres march\u00e9s europ\u00e9ens ont enregistr\u00e9 une croissance de 2,5 %. Toutefois, le reste de l’Europe a encore contribu\u00e9 n\u00e9gativement \u00e0 la marge b\u00e9n\u00e9ficiaire.<\/p>\n\n\n\n

Nouvelle d\u00e9cennie, nouveau d\u00e9but<\/h2>\n\n\n\n

L’augmentation des b\u00e9n\u00e9fices est particuli\u00e8rement frappante. Gr\u00e2ce \u00e0 des gains d’efficacit\u00e9, l’EBITDA ajust\u00e9 s’est \u00e9lev\u00e9 \u00e0 3,2 millions d’euros, soit une augmentation \u00e0 trois chiffres de 140,2 millions d’euros par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. La marge d’EBITDA ajust\u00e9 \u00e9tait de 0,2 %.<\/p>\n\n\n\n

\u00ab Apr\u00e8s une d\u00e9cennie d’innovation et d’investissement, cela illustre comment un mod\u00e8le d’entreprise dirig\u00e9 par son fondateur peut atteindre un bon \u00e9quilibre entre l’expansion des marges et la croissance \u00bb, s’enorgueillit le cofondateur Tarek M\u00fcller, qui sort enfin (de justesse) du rouge apr\u00e8s une d\u00e9cennie.<\/p>\n\n\n\n

\u00ab \u00c0 l’aube de l’exercice 2024\/2025, nous sommes au d\u00e9but d’une nouvelle d\u00e9cennie pour le groupe About You et nous sommes financi\u00e8rement plus forts que jamais \u00bb, ajoute Hannes Wiese, cofondateur et codirecteur de l’entreprise. Cette ann\u00e9e encore, l’entreprise table sur une augmentation de 10 \u00e0 30 millions d’euros de l’EBITDA.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour son 10e anniversaire, la plateforme de mode About You s’est offert des b\u00e9n\u00e9fices : elle est pass\u00e9e de plus de 140 millions d’euros de pertes \u00e0 3,2 millions d’euros au-dessus de la ligne. Toutefois, le groupe a d\u00fb attendre le quatri\u00e8me trimestre pour conna\u00eetre la croissance.<\/p>\n","protected":false},"author":5,"featured_media":22053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[502],"topic":[266],"region":[470],"class_list":["post-98327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-about-you","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"\nAbout You f\u00eate son 10e anniversaire en atteignant le seuil de rentabilit\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour son 10e anniversaire, la plateforme de mode About You s'est offert des b\u00e9n\u00e9fices. 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