{"id":98351,"date":"2024-05-08T11:38:37","date_gmt":"2024-05-08T09:38:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98351"},"modified":"2024-05-08T11:43:21","modified_gmt":"2024-05-08T09:43:21","slug":"ab-inbev-commence-lannee-sur-une-note-encourageante","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-commence-lannee-sur-une-note-encourageante\/","title":{"rendered":"AB Inbev commence l&rsquo;ann\u00e9e sur une note \u00ab encourageante \u00bb"},"content":{"rendered":"\n<p>Malgr\u00e9 les cons\u00e9quences d&rsquo;un boycott aux \u00c9tats-Unis et des chopes toujours plus ch\u00e8res, <strong>AB Inbev<\/strong> d\u00e9marre l&rsquo;ann\u00e9e mieux que pr\u00e9vu. Le chiffre d&rsquo;affaires et le b\u00e9n\u00e9fice ont augment\u00e9 plus qu&rsquo;on ne l&rsquo;esp\u00e9rait.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Volume toujours en baisse<\/h2>\n\n\n\n<p>AB InBev termine le premier trimestre avec un chiffre d&rsquo;affaires en hausse de 2,6 % et un exc\u00e9dent brut d&rsquo;exploitation (EBITDA) en hausse de 5,4 % (soit 4,99 milliards de dollars ou 4,64 milliards d&rsquo;euros). La marge b\u00e9n\u00e9ficiaire a augment\u00e9 de 90 points de base pour atteindre 34,3 %. Cependant, les volumes ont de nouveau l\u00e9g\u00e8rement baiss\u00e9 de 0,6 %. La croissance est donc enti\u00e8rement due aux augmentations de prix et aux \u00e9conomies de co\u00fbts.<\/p>\n\n\n\n<p>Les volumes de bi\u00e8re propre ont effectivement baiss\u00e9 de 1,3 %, tandis que les volumes vendus de produits autres que la bi\u00e8re ont augment\u00e9 de 3,5 %. Les analystes craignaient toutefois une baisse plus importante des volumes et, \u00e0 l&rsquo;instar du PDG Michel Doukeris, ils ont qualifi\u00e9 les r\u00e9sultats d&rsquo;\u00ab encourageants pour commencer l&rsquo;ann\u00e9e \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Corona sur la carte<\/h2>\n\n\n\n<p>C&rsquo;est surtout l&rsquo;Am\u00e9rique du Nord qui montre les premiers signes de reprise, apr\u00e8s un coup marketing qui a mal tourn\u00e9 et qui hante le groupe brassicole depuis un an. Lorsque l&rsquo;influenceur transgenre Dylan Mulvaney a re\u00e7u une canette personnalis\u00e9e de Bud Light, l&rsquo;Am\u00e9rique conservatrice s&rsquo;est retourn\u00e9e contre la marque et la pils a instantan\u00e9ment perdu sa position de leader sur le march\u00e9 am\u00e9ricain. Aujourd&rsquo;hui, Bud doit encore devancer sa rivale Modelo Especial, mais son d\u00e9clin s&rsquo;amenuise.<\/p>\n\n\n\n<p>En Europe, AB InBev voit ses marges se r\u00e9tablir gr\u00e2ce \u00e0 des actions sur les prix et \u00e0 la poursuite de la premiumisation. Les marques haut de gamme et super haut de gamme y repr\u00e9sentent d\u00e9sormais environ 56 % des recettes. Le g\u00e9ant brassicole souhaite \u00e9galement d\u00e9barrasser la marque de bi\u00e8re Corona de sa connotation virale en faisant de Corona Cero le sponsor des Jeux olympiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 les cons\u00e9quences d&rsquo;un boycott aux \u00c9tats-Unis et des chopes toujours plus ch\u00e8res, AB Inbev d\u00e9marre l&rsquo;ann\u00e9e mieux que pr\u00e9vu. Le chiffre d&rsquo;affaires et le b\u00e9n\u00e9fice ont augment\u00e9 plus qu&rsquo;on ne l&rsquo;esp\u00e9rait.<\/p>\n","protected":false},"author":5,"featured_media":56466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[241],"topic":[266],"region":[],"class_list":["post-98351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ab-inbev","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB Inbev commence l&#039;ann\u00e9e sur une note \u00ab encourageante \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 les cons\u00e9quences 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