{"id":98378,"date":"2024-05-08T16:45:12","date_gmt":"2024-05-08T14:45:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98378"},"modified":"2024-05-08T16:45:14","modified_gmt":"2024-05-08T14:45:14","slug":"van-rysel-marque-de-velo-decathlon-obtient-son-propre-magasin-a-londres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/van-rysel-marque-de-velo-decathlon-obtient-son-propre-magasin-a-londres\/","title":{"rendered":"[En Images] Van Rysel, marque de v\u00e9lo Decathlon, obtient son propre magasin \u00e0 Londres"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Van Rysel Shop, NOW OPEN! Quick Tour\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gdx0sAD1U2k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Van Rysel<\/strong>, une marque de v\u00e9lo de <strong>Decathlon<\/strong>, a ouvert pour la premi\u00e8re fois un shop-in-shop \u00e0 Londres. Le magasin est appel\u00e9 \u00e0 devenir une destination pour les cyclistes de tout le Royaume-Uni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La tradition \u00ab Flandrien \u00bb<\/h2>\n\n\n\n<p>Dans le magasin Decathlon de Surrey Quays \u00e0 Londres, Van Rysel dispose d\u00e9sormais de son propre espace de vente. Bien que la marque de v\u00e9los appartienne \u00e0 Decathlon, elle souhaite se positionner de mani\u00e8re ind\u00e9pendante et \u00e9tendre sa port\u00e9e en tant que marque haut de gamme pour les v\u00e9los de course.<\/p>\n\n\n\n<p>\u00ab Nous voulions que le magasin soit un hommage \u00e0 Rysel, qui signifie Lille en flamand, la ville o\u00f9 Van Rysel a son si\u00e8ge et son usine de v\u00e9los \u00bb, explique le fondateur Nicolas Pierron, qui souhaite ainsi ancrer la marque dans la tradition flamande. Pourtant, la jeune marque n&rsquo;a \u00e9t\u00e9 fond\u00e9e qu&rsquo;en 2018 par Decathlon.<\/p>\n\n\n\n<p>La gamme de la marque comprend entre autres les v\u00e9los d&rsquo;\u00e9quipe RCR Pro Replica r\u00e9cemment introduits &#8211; bas\u00e9s sur les v\u00e9los utilis\u00e9s dans le World Tour de cette ann\u00e9e par Decathlon-AG2R La Mondiale. Outre les v\u00e9los et les accessoires, les clients trouveront dans le magasin de Londres des services de soutien (conseils et configurations personnalis\u00e9es des v\u00e9los) et de montage des v\u00e9los.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Clin d&rsquo;\u0153il aux origines<\/h2>\n\n\n\n<p>Le shop-in-shop devrait non seulement devenir \u00ab une partie int\u00e9grante de la communaut\u00e9 cycliste locale dynamique \u00bb, mais aussi une destination pour les cyclistes sur route de tout le Royaume-Uni. \u00ab Nous avons choisi <a href=\"https:\/\/endurance.biz\/2024\/industry-news\/van-rysel-debuts-concept-store-in-london\/\" target=\"_blank\" rel=\"noreferrer noopener\">un agencement distinctif et accrocheur<\/a>, avec un podium central sur lequel sont expos\u00e9s les v\u00e9los Van Rysel. Derri\u00e8re se trouve le comptoir d&rsquo;accueil, fabriqu\u00e9 dans un mat\u00e9riau inspir\u00e9 des c\u00e9l\u00e8bres douches du v\u00e9lodrome de Roubaix\u00a0\u00bb, a d\u00e9clar\u00e9 Marc-Antoine Aubert, Lead Designer chez Decathlon, \u00e0 Endurance Biz.<\/p>\n\n\n\n<p>La vid\u00e9o diffus\u00e9e sur l&rsquo;\u00e9cran au-dessus du comptoir d&rsquo;accueil se refl\u00e8te dans le miroir de la surface de l&rsquo;eau de la sc\u00e8ne, en hommage \u00e0 la Villa Cavrois et au Mus\u00e9e La Piscine, deux monuments architecturaux de la r\u00e9gion de Roubaix. La structure centrale en grilles d&rsquo;acier fait quant \u00e0 elle r\u00e9f\u00e9rence \u00e0 la soufflerie o\u00f9 Van Rysel d\u00e9veloppe ses v\u00e9los.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Van Rysel, une marque de v\u00e9lo de Decathlon, a ouvert pour la premi\u00e8re fois un shop-in-shop \u00e0 Londres. Le magasin est appel\u00e9 \u00e0 devenir une destination pour les cyclistes de tout le Royaume-Uni.<\/p>\n","protected":false},"author":5,"featured_media":98374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-video.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[361],"topic":[1262,194],"region":[381],"class_list":["post-98378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-decathlon","topic-en-images","topic-retail-design","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] Van Rysel, marque de v\u00e9lo Decathlon, obtient son propre magasin \u00e0 Londres - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Van Rysel, une marque de v\u00e9lo de Decathlon, a ouvert pour la premi\u00e8re fois un shop-in-shop \u00e0 Londres. 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