{"id":98507,"date":"2024-05-13T14:33:45","date_gmt":"2024-05-13T12:33:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98507"},"modified":"2024-05-13T14:33:46","modified_gmt":"2024-05-13T12:33:46","slug":"le-discounter-chinois-miniso-nourrit-de-grandes-ambitions-internationales","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-discounter-chinois-miniso-nourrit-de-grandes-ambitions-internationales\/","title":{"rendered":"Le discounter chinois Miniso nourrit de grandes ambitions internationales"},"content":{"rendered":"\n<p>La cha\u00eene chinoise de magasins \u00e0 prix r\u00e9duits <strong>Miniso<\/strong>, qui conna\u00eet une croissance rapide, pr\u00e9voit d&rsquo;ouvrir 1 000 nouveaux magasins cette ann\u00e9e, dont 600 en dehors de la Chine. L&rsquo;accent est mis sur l&rsquo;expansion internationale \u00e0 mesure que la demande s&rsquo;affaiblit sur le march\u00e9 int\u00e9rieur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers 50 % de ventes \u00e0 l&rsquo;\u00e9tranger<\/h2>\n\n\n\n<p>Le discounter non alimentaire Miniso se tourne vers l&rsquo;\u00e9tranger alors que la croissance de son march\u00e9 int\u00e9rieur chinois ralentit. Le d\u00e9taillant pr\u00e9voit d&rsquo;ouvrir 400 magasins en Chine et 600 \u00e0 l&rsquo;\u00e9tranger cette ann\u00e9e. Pour la premi\u00e8re fois, la cha\u00eene ouvre la plupart de ses nouveaux magasins en dehors de son pays d&rsquo;origine. D&rsquo;ici deux \u00e0 trois ans, la moiti\u00e9 du chiffre d&rsquo;affaires de l&rsquo;entreprise <a href=\"https:\/\/www.ft.com\/content\/8b464c83-8aa1-45c1-9bca-4a6c237be7de\">devrait provenir de ses activit\u00e9s internationales<\/a>, contre 35 % aujourd&rsquo;hui. C&rsquo;est ce qu&rsquo;a d\u00e9clar\u00e9 le directeur financier, Eason Zhang, dans une interview accord\u00e9e au Financial Times.<\/p>\n\n\n\n<p>Miniso &#8211; parfois appel\u00e9 \u00ab&nbsp;l\u2019<strong>Action<\/strong> Chinois&nbsp;\u00bb &#8211; poss\u00e8de quelque 4 000 magasins en Chine et 2 500 \u00e0 l&rsquo;\u00e9tranger, principalement dans d&rsquo;autres pays asiatiques. En Europe, le d\u00e9taillant est <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/miniso-ouvre-sa-premiere-boutique-a-paris\/\">d\u00e9j\u00e0 pr\u00e9sent en France<\/a>, entre autres, et depuis 2019 aux Pays-Bas, avec <strong>Mirage Retail Group<\/strong> comme titulaire de licence. La cha\u00eene vend une large gamme de produits : de l&rsquo;\u00e9lectronique aux jouets, en passant par les cosm\u00e9tiques et les snacks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene chinoise de magasins \u00e0 prix r\u00e9duits Miniso, qui conna\u00eet une croissance rapide, pr\u00e9voit d&rsquo;ouvrir 1 000 nouveaux magasins cette ann\u00e9e, dont 600 en dehors de la Chine. L&rsquo;accent est mis sur l&rsquo;expansion internationale \u00e0 mesure que la demande s&rsquo;affaiblit sur le march\u00e9 int\u00e9rieur.<\/p>\n","protected":false},"author":3,"featured_media":44105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1475],"topic":[276],"region":[],"class_list":["post-98507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-miniso","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le discounter chinois Miniso nourrit de grandes ambitions internationales - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene chinoise 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