{"id":98606,"date":"2024-05-14T15:28:58","date_gmt":"2024-05-14T13:28:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98606"},"modified":"2024-05-14T15:29:01","modified_gmt":"2024-05-14T13:29:01","slug":"alibaba-subit-une-forte-baisse-de-ses-benefices","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-subit-une-forte-baisse-de-ses-benefices\/","title":{"rendered":"Alibaba subit une forte baisse de ses b\u00e9n\u00e9fices"},"content":{"rendered":"\n

Alibaba<\/strong> est confront\u00e9 \u00e0 une concurrence accrue de la part de rivaux chinois tels que JD.com<\/strong>, Temu<\/strong> et Shein<\/strong>. Les b\u00e9n\u00e9fices du g\u00e9ant du commerce \u00e9lectronique sont sous pression, en raison d’investissements dans des prix plus bas et des d\u00e9lais de livraison plus courts.<\/p>\n\n\n\n

Des investissements importants<\/h2>\n\n\n\n

De janvier \u00e0 mars, les ventes d’Alibaba ont augment\u00e9 de 7 % ; sur l’ensemble de l’exercice, elles ont progress\u00e9 de 8 %. La modeste croissance globale des ventes contraste avec un b\u00e9n\u00e9fice net en baisse de 86 % au quatri\u00e8me trimestre. Sur le march\u00e9 int\u00e9rieur chinois, la croissance reste limit\u00e9e : Taobao et Tmall ont progress\u00e9 de 4 % en glissement annuel, tandis que le volume des commandes a connu une croissance \u00e0 deux chiffres. Le commerce \u00e9lectronique international a progress\u00e9 de 45 %, mais les pertes ont doubl\u00e9.<\/p>\n\n\n\n

Cela s’explique en partie par les investissements dans l’infrastructure en nuage, les r\u00e9ductions de prix et l’acc\u00e9l\u00e9ration des livraisons. AliExpress, par exemple, livre d\u00e9sormais 70 % des commandes dans les cinq jours, gr\u00e2ce \u00e0 une meilleure synergie avec sa division logistique Cainiao. Ces investissements sont n\u00e9cessaires pour rester comp\u00e9titif face \u00e0 d’autres acteurs chinois du commerce \u00e9lectronique \u00e0 croissance rapide tels que JD.com, Temu et Shein.<\/p>\n\n\n\n

Alibaba a connu une ann\u00e9e de transition difficile, avec une restructuration majeure au cours de laquelle le groupe s’est divis\u00e9 en six \u00ab business groups \u00bb distincts<\/a>. Selon le PDG Eddie Wu, la croissance du chiffre d’affaires indique que la strat\u00e9gie remani\u00e9e commence \u00e0 porter ses fruits. Il attend notamment beaucoup des nouveaux services et produits bas\u00e9s sur l’IA.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alibaba est confront\u00e9 \u00e0 une concurrence accrue de la part de rivaux chinois tels que JD.com, Temu et Shein. Les b\u00e9n\u00e9fices du g\u00e9ant du commerce \u00e9lectronique sont sous pression, en raison d’investissements dans des prix plus bas et des d\u00e9lais de livraison plus courts. <\/p>\n","protected":false},"author":3,"featured_media":82366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[209],"topic":[266],"region":[],"class_list":["post-98606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-alibaba","topic-resultats-financiers"],"acf":[],"yoast_head":"\nAlibaba subit une forte baisse de ses b\u00e9n\u00e9fices - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alibaba est confront\u00e9 \u00e0 une concurrence accrue de la part de rivaux chinois tels que JD.com, Temu et 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