{"id":98778,"date":"2024-05-16T11:30:02","date_gmt":"2024-05-16T09:30:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98778"},"modified":"2024-05-16T11:30:05","modified_gmt":"2024-05-16T09:30:05","slug":"les-organisations-europeennes-de-consommateurs-veulent-dompter-temu","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-organisations-europeennes-de-consommateurs-veulent-dompter-temu\/","title":{"rendered":"Les organisations europ\u00e9ennes de consommateurs veulent \u00ab dompter \u00bb Temu"},"content":{"rendered":"\n

Le BEUC (Bureau europ\u00e9en des unions de consommateurs) et 17 organisations nationales de consommateurs ont d\u00e9pos\u00e9 des plaintes contre la populaire place de march\u00e9 chinoise Temu <\/strong>pour r\u00e9tention d’informations et utilisation de techniques de manipulation.<\/p>\n\n\n\n

Manque de transparence<\/h2>\n\n\n\n

La popularit\u00e9 croissante de Temu, une filiale du groupe cot\u00e9 en bourse Pinduoduo<\/strong>, inqui\u00e8te les organisations europ\u00e9ennes de consommateurs. L’application, qui compte d\u00e9j\u00e0 plus de 75 millions d’utilisateurs mensuels dans l’UE, enfreint les r\u00e8gles de la loi sur les services num\u00e9riques (Digital Services Act), selon le BEUC, l’organisation fa\u00eeti\u00e8re qui d\u00e9fend les int\u00e9r\u00eats des consommateurs europ\u00e9ens.<\/p>\n\n\n\n

L’organisation a donc d\u00e9pos\u00e9 une plainte aupr\u00e8s de la Commission europ\u00e9enne. Parall\u00e8lement, 17 organisations nationales membres du BEUC – dont Testachats en Belgique et le Consumentenbond aux Pays-Bas – d\u00e9posent une plainte dans leur propre pays. \u00ab Taming Temu \u00bb (\u00ab Dompter Temu \u00bb) est le titre du communiqu\u00e9 de presse dans lequel l’organisation fa\u00eeti\u00e8re souligne le manque de transparence du march\u00e9 chinois.<\/p>\n\n\n\n

Techniques de manipulation<\/h2>\n\n\n\n

Temu ne fournit pas suffisamment d’informations sur les marchands qui vendent sur sa plateforme et ne peut donc pas garantir que les produits sont conformes \u00e0 la l\u00e9gislation de l’UE. De plus, l’application se rend coupable de ce que l’on appelle les \u00ab dark patterns \u00bb ou techniques de manipulation pour amener les consommateurs \u00e0 d\u00e9penser plus qu’ils n’en avaient l’intention \u00e0 l’origine. \u00ab Par exemple, les personnes qui cliquent sur un produit se voient proposer non seulement ce produit, mais aussi un certain nombre d’autres produits plus chers. De plus, il s’av\u00e8re beaucoup plus difficile de supprimer son compte que d’en cr\u00e9er un \u00bb, explique Laura Clays, porte-parole de Testachats.<\/p>\n\n\n\n

Les organisations de consommateurs reprochent \u00e9galement \u00e0 l’entreprise de ne pas fournir suffisamment d’informations sur les algorithmes qui d\u00e9terminent les produits sugg\u00e9r\u00e9s aux consommateurs. La s\u00e9curit\u00e9 des produits vendus sur Temu et la vente de produits contrefaits sont \u00e9galement des pr\u00e9occupations de longue date. La plainte sera examin\u00e9e en Irlande, o\u00f9 se trouve le si\u00e8ge europ\u00e9en de la place de march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le BEUC (Bureau europ\u00e9en des unions de consommateurs) et 17 organisations nationales de consommateurs ont d\u00e9pos\u00e9 des plaintes contre la populaire place de march\u00e9 chinoise Temu pour r\u00e9tention d’informations et utilisation de techniques de manipulation. <\/p>\n","protected":false},"author":3,"featured_media":91568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[805,1259,614],"topic":[756],"region":[],"class_list":["post-98778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-pinduoduo","company-temu","company-testachats","topic-litige"],"acf":[],"yoast_head":"\nLes organisations europ\u00e9ennes de consommateurs veulent \u00ab dompter \u00bb Temu - RetailDetail 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