{"id":9879,"date":"2015-07-15T20:00:00","date_gmt":"2015-07-15T20:00:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/google-lance-son-bouton-acheter\/"},"modified":"2015-07-15T20:00:00","modified_gmt":"2015-07-15T20:00:00","slug":"google-lance-son-bouton-acheter","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/google-lance-son-bouton-acheter\/","title":{"rendered":"Google lance son bouton \u2018Acheter\u2019"},"content":{"rendered":"<h2>Test aupr\u00e8s d\u2019une douzaine de retailers<\/h2>\n<p>Ce nouveau service oriente le client vers un site web o\u00f9 il pourra acheter le produit pr\u00e9sent\u00e9 dans l\u2019annonce publicitaire : l\u2019achat est donc enti\u00e8rement g\u00e9r\u00e9 par l\u2019annonceur, Google se charge uniquement de guider le consommateur vers le site web. La page sur laquelle a lieu l\u2019achat est h\u00e9berg\u00e9e par Google, avec le branding du vendeur. Sur cette m\u00eame page, le client pourra rechercher d\u2019autres produits.<\/p>\n<p>Google annonce qu\u2019il testera le service aupr\u00e8s d\u2019une douzaine de retailers partenaires aux Etats-Unis dans les prochaines semaines. D\u2019ici la fin de l\u2019ann\u00e9e la fonctionnalit\u00e9 sera d\u00e9ploy\u00e9e \u00e0 grande \u00e9chelle aux USA.<\/p>\n<p>Parall\u00e8lement Google a lanc\u00e9 quelques autres nouveaut\u00e9s en mati\u00e8re de publicit\u00e9 mobile : les consommateurs pourront par exemple agrandir les annonces via un simple swipe et obtenir ainsi de plus amples informations sur le produit. D\u00e9sormais les annonces donnant plus d\u2019informations sur les stocks locaux des magasins seront pr\u00e9sentes de mani\u00e8re plus pro\u00e9minente.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Test aupr\u00e8s d\u2019une douzaine de retailers Ce nouveau service oriente le client vers un site web o\u00f9 il pourra acheter le produit pr\u00e9sent\u00e9 dans l\u2019annonce publicitaire : l\u2019achat est donc enti\u00e8rement g\u00e9r\u00e9 par l\u2019annonceur, Google se charge uniquement de guider le consommateur vers le site web. La page sur laquelle a lieu l\u2019achat est h\u00e9berg\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google lance son bouton \u2018Acheter\u2019 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/google-lance-son-bouton-acheter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google lance son bouton \u2018Acheter\u2019 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Test aupr\u00e8s d\u2019une douzaine de retailers Ce nouveau service oriente le client vers un site web o\u00f9 il pourra acheter le produit pr\u00e9sent\u00e9 dans l\u2019annonce publicitaire : l\u2019achat est donc enti\u00e8rement g\u00e9r\u00e9 par l\u2019annonceur, Google se charge uniquement de guider le consommateur vers le site web. 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