{"id":98842,"date":"2024-05-17T11:24:11","date_gmt":"2024-05-17T09:24:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98842"},"modified":"2024-05-17T11:24:12","modified_gmt":"2024-05-17T09:24:12","slug":"cassis-paprika-continue-sous-une-seule-marque-neuf-magasins-fermes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/cassis-paprika-continue-sous-une-seule-marque-neuf-magasins-fermes\/","title":{"rendered":"Cassis Paprika continue sous une seule marque : neuf magasins ferm\u00e9s"},"content":{"rendered":"\n<p><strong>Cassis Paprika<\/strong> s&rsquo;engage dans un plan de redressement strat\u00e9gique sous une seule marque et en mettant davantage l&rsquo;accent sur les grandes tailles. Dans le cadre de ce plan, neuf magasins fermeront leurs portes en Belgique, ce qui pourrait entra\u00eener la perte de 66 emplois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Injection de capital<\/h2>\n\n\n\n<p>Apr\u00e8s la demande d\u2019une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/cassis-paprika-cherche-a-se-proteger-de-ses-creanciers\/\">proc\u00e9dure de r\u00e9organisation judiciaire<\/a> au d\u00e9but de l&rsquo;ann\u00e9e, le tribunal des entreprises du Brabant \u00e0 Nivelles a approuv\u00e9 le plan de redressement du groupe Cassis-Paprika. Le d\u00e9taillant pr\u00e9voit de se concentrer davantage sur le march\u00e9 en plein essor des grandes tailles, sous la marque unifi\u00e9e Cassis-Paprika. Les actionnaires, le fondateur Jacques Hayez et le fonds d&rsquo;investissement Mitiska de Luc Geuten, envisagent une injection de capital d&rsquo;environ 6,5 millions d&rsquo;euros.<\/p>\n\n\n\n<p>Mais l&rsquo;entreprise doit aussi faire le m\u00e9nage. Neuf magasins Cassis situ\u00e9s \u00e0 proximit\u00e9 imm\u00e9diate d&rsquo;un magasin Paprika fermeront leurs portes : il s&rsquo;agit des succursales de Tournai, La Louvi\u00e8re, Wavre, Kuurne, Sint-Niklaas, Wijnegem, Belle-\u00cele, Anspach et Basilix. La marque Cassis restera pr\u00e9sente dans les plus de 45 magasins mixtes Cassis-Paprika et sur les sites internet du groupe. Certains postes dispara\u00eetront au si\u00e8ge. Au total, 66 emplois seraient menac\u00e9s en Belgique. Certaines boutiques \u00e0 l&rsquo;\u00e9tranger fermeraient \u00e9galement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de licenciement collectif<\/h2>\n\n\n\n<p>Le communiqu\u00e9 souligne que l&rsquo;entreprise pourra conserver la plupart de ses magasins &#8211; il y en a encore 121 en Belgique, au Luxembourg, aux Pays-Bas, en France et en Allemagne &#8211; et que neuf emplois sur dix seront sauv\u00e9s.<\/p>\n\n\n\n<p>Mais selon De Tijd, la relance suivra une formule dans laquelle l&rsquo;\u00ab ancienne \u00bb entreprise avec les magasins \u00e0 fermer fait faillite et les magasins restants continuent dans une nouvelle entreprise. Il n&rsquo;y aura donc pas de licenciement collectif et le fonds d&rsquo;investissement Wallonie Entreprendre, qui n&rsquo;est devenu actionnaire que r\u00e9cemment, <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/kledingketen-cassis-paprika-sluit-negen-winkels-66-jobs-op-helling-en-fiks-verlies-voor-waalse-overheid\/10546911.html\">perdra d\u00e9j\u00e0 son investissement<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cassis Paprika s&rsquo;engage dans un plan de redressement strat\u00e9gique sous une seule marque et en mettant davantage l&rsquo;accent sur les grandes tailles. Dans le cadre de ce plan, neuf magasins fermeront leurs portes en Belgique, ce qui pourrait entra\u00eener la perte de 66 emplois. <\/p>\n","protected":false},"author":3,"featured_media":20077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[1301,1300],"topic":[332],"region":[],"class_list":["post-98842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-cassis","company-paprika","topic-restructuration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cassis Paprika continue sous une seule marque : neuf magasins ferm\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cassis 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