{"id":9887,"date":"2015-07-20T10:33:13","date_gmt":"2015-07-20T10:33:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/unilever-va-collaborer-avec-alibaba\/"},"modified":"2015-07-20T10:33:13","modified_gmt":"2015-07-20T10:33:13","slug":"unilever-va-collaborer-avec-alibaba","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/unilever-va-collaborer-avec-alibaba\/","title":{"rendered":"Unilever va collaborer avec Alibaba"},"content":{"rendered":"<h2>Ventes en baisse<\/h2>\n<p>Depuis 2011 Unilever dispose de son propre webshop sur la plate-forme chinoise Tmall.com. Toutefois depuis quelque temps les ventes sont en recul, surtout en r\u00e9gion rurale, o\u00f9 le groupe a beaucoup de mal \u00e0 \u00e9couler ses produits.<\/p>\n<p>Gr\u00e2ce au partenariat avec Alibaba, Unilever aura acc\u00e8s au d\u00e9partement marketing online du g\u00e9ant chinois. Ceci devrait permettre \u00e0 Unilever de mieux cibler sa strat\u00e9gie publicitaire digitale. Cette collaboration aidera \u00e9galement Unilever \u00e0 combattre la contrefa\u00e7on et \u00e0 am\u00e9liorer la distribution de ses produits.<\/p>\n<p>Plus de la moiti\u00e9 du chiffre d\u2019affaires d\u2019Unilever provient des march\u00e9s \u00e9mergents, dont la Chine. Durant les trois derniers mois de 2014 les ventes du groupe y ont recul\u00e9 de 20%, suite \u00e0 la croissance ralentie de l\u2019\u00e9conomie.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ventes en baisse Depuis 2011 Unilever dispose de son propre webshop sur la plate-forme chinoise Tmall.com. Toutefois depuis quelque temps les ventes sont en recul, surtout en r\u00e9gion rurale, o\u00f9 le groupe a beaucoup de mal \u00e0 \u00e9couler ses produits. Gr\u00e2ce au partenariat avec Alibaba, Unilever aura acc\u00e8s au d\u00e9partement marketing online du g\u00e9ant chinois. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever va collaborer avec Alibaba - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/unilever-va-collaborer-avec-alibaba\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever va collaborer avec Alibaba - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ventes en baisse Depuis 2011 Unilever dispose de son propre webshop sur la plate-forme chinoise Tmall.com. Toutefois depuis quelque temps les ventes sont en recul, surtout en r\u00e9gion rurale, o\u00f9 le groupe a beaucoup de mal \u00e0 \u00e9couler ses produits. Gr\u00e2ce au partenariat avec Alibaba, Unilever aura acc\u00e8s au d\u00e9partement marketing online du g\u00e9ant chinois. 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