{"id":98924,"date":"2024-05-17T16:09:06","date_gmt":"2024-05-17T14:09:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98924"},"modified":"2024-05-17T16:59:48","modified_gmt":"2024-05-17T14:59:48","slug":"filet-pur-tempete-malodorante","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-tempete-malodorante\/","title":{"rendered":"[Filet Pur] Temp\u00eate malodorante"},"content":{"rendered":"\n<p>Nos joyeuses campagnes \u00e9lectorales et autres exercices poignants de r\u00e9conciliation ne peuvent masquer le fait que le food-retail sert principalement \u00e0 assouvir les accros au sucre et les cam\u00e9s au sel. Filet Pur d\u00e9m\u00eale \u00e9galement une impressionnant \u00e9cheveau d\u2019applications quasi inutiles. \u00c0 votre service\u2009!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jeux de mots<\/h2>\n\n\n\n<p>Vous avez aussi vu ces affiches\u2009? \u00ab&nbsp;Chateaubriand pr\u00e9sident&nbsp;\u00bb, \u00ab&nbsp;Yes we canette&nbsp;\u00bb, \u00ab&nbsp;Du bl\u00e9 pour tous&nbsp;\u00bb&#8230; C\u2019est autre chose que Risotto pas tr\u00e8s ch\u00e9rot. Car oui, ils ont remis le couvert&nbsp;:&nbsp;<strong>Delhaize<\/strong>&nbsp;et TBWA \u2013 les champions des jeux de mots foireux \u2013 ont \u00e0 nouveau frapp\u00e9, et ce, ce qui n\u2019est pas une co\u00efncidence, au moment o\u00f9 les politiciens nous promettent de pleines fourn\u00e9es de baisses d\u2019imp\u00f4ts plus bas, d\u2019augmentations des salaires, de bo\u00eetes \u00e0 tartines mieux garnies et de cong\u00e9s en plus. C\u2019est significatif&nbsp;: alors que le reste du monde s\u2019enfonce dans la d\u00e9pression, on a retrouv\u00e9 le sourire \u00e0 Kobbegem.<\/p>\n\n\n\n<p>Car les Lions se portent mieux. Certes, nous ne savons pas encore \u00e0 quel point \u2013 il est encore trop t\u00f4t pour tirer des conclusions h\u00e2tives. Mais quand m\u00eame&nbsp;:&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-constate-une-amelioration-en-belgique\/\" target=\"_blank\" rel=\"noreferrer noopener\">les parts de march\u00e9 ont retrouv\u00e9 le niveau d\u2019avant l\u2019annonce fatale du 7 mars 2023<\/a>. Les clients reviennent, et ach\u00e8tent davantage. Curieux de savoir d\u2019o\u00f9 ils reviennent, d\u2019ailleurs&nbsp;: ce ne sont quand m\u00eame pas ceux-l\u00e0 m\u00eames qui criaient haut et fort qu\u2019ils ne mettraient plus jamais les pieds dans un Delhaize l\u2019an dernier, n\u2019est-ce pas\u2009? Frans Muller regarde le tout d\u2019un \u0153il approbateur&nbsp;: les marges doivent et vont encore augmenter en Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shitstorm<\/h2>\n\n\n\n<p>Si l\u2019enseigne n\u2019a pas souffert d\u2019un exode massif pendant cette ann\u00e9e de crises et de turbulences en tous genres, c\u2019est gr\u00e2ce aux efforts incessants des RH, qui ont r\u00e9ussi \u00e0 insuffler un sentiment d\u2019appartenance et de connexion plus fort que jamais au sein du personnel. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lengagement-des-employes-en-periode-de-changement-voici-comment-delhaize-sy-prend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julie Van der Heyden,&nbsp;<em>talent director<\/em>&nbsp;de son \u00e9tat, viendra expliquer comment elle a r\u00e9ussi ce tour de force au People &amp; HR Congress de RetailDetail le 6 juin prochain<\/a>. Mon avis&nbsp;: se retrouver ensemble dans une temp\u00eate de merde cr\u00e9e in\u00e9vitablement des liens.<\/p>\n\n\n\n<p>En attendant, ce qu\u2019on n\u2019est pas parvenu \u00e0 r\u00e9aliser \u00e0 Gaza et en Ukraine est d\u00e9sormais un fait \u00e0 Neckarsulm&nbsp;: un trait\u00e9 de paix a \u00e9t\u00e9 sign\u00e9. Plus pr\u00e9cis\u00e9ment, entre le discounter&nbsp;<strong>Lidl<\/strong> et&nbsp;<strong>Haribo<\/strong>, producteur de gommes addictives aux couleurs vives qui tentent de se faire passer pour des fruits. Le fabricant d\u2019oursons a refus\u00e9 de fournir le hard-discounter pendant plus d\u2019un an pour cause de d\u00e9saccords sur les conditions d\u2019achat.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/haribo-et-lidl-se-reconcilient-apres-un-an-de-conflit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mais voyez-vous \u00e7a&nbsp;: les deux parties ont fini par trouver un accord<\/a>. En g\u00e9n\u00e9ral, les experts affirment alors qu\u2019un tel conflit ne fait que des perdants&nbsp;: Lidl a perdu en&nbsp;<em>fair share<\/em>&nbsp;dans le rayon confiserie \u2013 les consommateurs n\u2019aiment pas sa marque de distributeur \u2013 et Haribo a perdu des ventes au profit de son rival&nbsp;<strong>Katjes<\/strong>. Bref, il y a donc un gagnant. Ils s\u2019en remettront.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Astucieusement d\u00e9guis\u00e9<\/h2>\n\n\n\n<p>Dans la m\u00eame veine malsaine,&nbsp;<strong>PepsiCo<\/strong>&nbsp;a annonc\u00e9 que deux millions de sachets de chips par jour ne suffisent plus \u00e0 satisfaire l\u2019addiction croissante des consommateurs au grignotage.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pepsico-investira-plus-de-200-millions-deuros-dans-son-usine-de-chips-de-furnes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cette usine d\u00e9j\u00e0 immense va encore s\u2019agrandir<\/a>. Cela tombe bien, car les journaux n\u2019ont-ils pas publi\u00e9 une nouvelle interview de l\u2019un de ces emp\u00eacheurs de tourner en rond accusant l\u2019industrie alimentaire de pratiques criminelles flagrantes\u2009? H\u00e9 oui&nbsp;:&nbsp;Teun van de Keuken, le <strong>cr\u00e9ateur de Tony\u2019s Chocolonely<\/strong>, a sorti un nouveau best-seller. Il y raconte \u00e0 peu pr\u00e8s la m\u00eame histoire que dans son pr\u00e9c\u00e9dent, mais sous un titre plus percutant&nbsp;: <em>De mens is een plofkip<\/em>, L\u2019\u00eatre humain est un poulet gonfl\u00e9 aux hormones en VF. Le pitch&nbsp;:&nbsp;<a href=\"https:\/\/www.standaard.be\/cnt\/dmf20240512_96158782\" target=\"_blank\" rel=\"noreferrer noopener\">l\u2019industrie alimentaire nous rend malades par pur app\u00e2t du gain<\/a>. D\u2019accord. Commencer par rendre les consommateurs accros \u00e0 du chocolat certes plus ou moins \u00e9quitable, mais aussi beaucoup trop sucr\u00e9, puis pointer du doigt 80&nbsp;% de l\u2019assortiment des supermarch\u00e9s\u2009? Pour Teun, cela ne pose manifestement aucun probl\u00e8me.<\/p>\n\n\n\n<p>Heureusement, il y a des food-retailers qui montrent l\u2019exemple, avec de belles promesses de durabilit\u00e9 comme \u00ab\u2009mieux manger, c\u2019est mieux vivre\u2009\u00bb. Nous sommes sauv\u00e9s. En tout cas, c\u2019est ce que je pensais jusqu\u2019\u00e0 r\u00e9cemment. Jusqu\u2019\u00e0 ce que je garnisse mes tartines au bl\u00e9 complet d\u2019une de ces salades fermi\u00e8res d\u2019<strong>Albert Heijn<\/strong>, en fait. Mais qu\u2019est-ce que c\u2019est que ce truc\u2009? Aurais-je ouvert un sachet de Haribo dans ma l\u00e9gendaire \u00e9tourderie&nbsp;? Mais non, c\u2019\u00e9tait bien des carottes, du chou et du c\u00e9leri-rave. Mais aussi 7,5&nbsp;% (!) de sucre. Allez B\u00e9bert, on ne peut plus appeler \u00e7a des sucres \u00ab\u2009cach\u00e9s\u2009\u00bb, n\u2019est-ce pas\u2009? Il s\u2019agit purement et simplement de bonbons, astucieusement d\u00e9guis\u00e9s en l\u00e9gumes sains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empreinte num\u00e9rique<\/h2>\n\n\n\n<p>Teun a donc raison&nbsp;: je me pr\u00e9parerai mes salades moi-m\u00eame, d\u00e9sormais. Et je vais m\u00eame \u00eatre pay\u00e9 pour \u00e7a. Par&nbsp;<strong>Carrefour<\/strong>, plus pr\u00e9cis\u00e9ment. Sans m\u00eame devoir faire mes courses \u00e0 un Hyper ou \u00e0 un Market.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-paie-ses-clients-pour-quils-cuisinent\/\" target=\"_blank\" rel=\"noreferrer noopener\">Il suffit que je partage une photo de ma cr\u00e9ation culinaire dans la nouvelle application Coco by Carrefour<\/a>. Comme, par exemple, une salade de l\u00e9gumes pass\u00e9s \u00e0 la mandoline. Accompagn\u00e9e d\u2019une mayo v\u00e9gane maison, histoire d\u2019impressionner la g\u00e9n\u00e9ration TikTok. Facile. Sans sucre. Nutri-Score AAA&nbsp;! Cela me rapportera facilement 8 centimes, en plus d\u2019une avalanche de&nbsp;<em>likes<\/em>. Bel exemple de&nbsp;<em>gamification<\/em>&nbsp;sur mesure pour un groupe cible qui ignore souvent les supermarch\u00e9s, et les marques peuvent sponsoriser. Succ\u00e8s garanti.<\/p>\n\n\n\n<p>M\u00eame si j\u2019ai donc maintenant \u2013 si je compte bien \u2013 pas moins de&nbsp;<em>six<\/em>&nbsp;applications Carrefour sur mon smartphone. Car&nbsp;en plus de l\u2019application g\u00e9n\u00e9rale associ\u00e9e \u00e0 mon compte Bonus, j\u2019ai aussi t\u00e9l\u00e9charg\u00e9 SmartScan, Fast Delivery, Buybye et Reeborn. Sacr\u00e9e empreinte num\u00e9rique&nbsp;: l\u2019administration en serait jalouse. Mathieu Michel si\u00e8gerait-il au conseil d\u2019administration du groupe&nbsp;? Je poserai la question \u00e0 mon prochain passage \u00e0 Zaventem. \u00c0 la semaine prochaine&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.retaildetail.be\/fr\/newsletter\/\">L&rsquo;actualit\u00e9 alimentaire dans votre bo\u00eete aux lettres \u00e9lectronique tous les vendredis ? Abonnez-vous gratuitement \u00e0 notre lettre d&rsquo;information ici !<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nos joyeuses campagnes \u00e9lectorales et autres exercices poignants de r\u00e9conciliation ne peuvent masquer le fait que le food-retail sert principalement \u00e0 assouvir les accros au sucre et les cam\u00e9s au sel. Filet Pur d\u00e9m\u00eale \u00e9galement une impressionnant \u00e9cheveau d\u2019applications quasi inutiles. \u00c0 votre service\u2009!<\/p>\n","protected":false},"author":3,"featured_media":98858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[123,87,196,1391,204,235,768],"topic":[205,386],"region":[],"class_list":["post-98924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-albert-heijn","company-carrefour","company-delhaize","company-haribo","company-lidl","company-pepsico","company-tonys-chocolonely","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Filet 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