{"id":98997,"date":"2024-05-22T09:36:27","date_gmt":"2024-05-22T07:36:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98997"},"modified":"2024-05-22T09:36:30","modified_gmt":"2024-05-22T07:36:30","slug":"dix-magasins-supplementaires-prevus-pour-club","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/dix-magasins-supplementaires-prevus-pour-club\/","title":{"rendered":"Dix magasins suppl\u00e9mentaires pr\u00e9vus pour Club"},"content":{"rendered":"\n<p>La lecture est de nouveau plus populaire chez les jeunes, ce qui se traduit par une belle augmentation des ventes pour <strong>Standaard Boekhandel<\/strong> et <strong>Club<\/strong>. Les librairies flamandes feront peau neuve. En Wallonie, l&rsquo;expansion est \u00e0 l&rsquo;ordre du jour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best-sellers et m\u00e9dias sociaux<\/h2>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, le Groupe Standaard Boekhandel a vu son chiffre d&rsquo;affaires consolid\u00e9 augmenter de 5,2 % pour atteindre 241 millions d&rsquo;euros. Le r\u00e9sultat d&rsquo;exploitation consolid\u00e9 (EBITDA) s&rsquo;est \u00e9lev\u00e9 \u00e0 4,2 millions d&rsquo;euros, contre 4 millions en 2022. En Flandre, la lecture repart \u00e0 la hausse, avec une croissance du march\u00e9 de 2%, selon GfK. En Wallonie, le march\u00e9 des lecteurs s&rsquo;est contract\u00e9 de 6% mais Club a pu augmenter ses ventes.<\/p>\n\n\n\n<p>La cat\u00e9gorie \u00ab Jeunes adultes \u00bb en particulier conna\u00eet une forte croissance. La lecture est de retour aupr\u00e8s de la g\u00e9n\u00e9ration Z : il s&rsquo;agit d&rsquo;une tendance globale, renforc\u00e9e par la popularit\u00e9 des cha\u00eenes Booktok sur TikTok et Instagram. En outre, 2023 a \u00e9t\u00e9 une ann\u00e9e de forts best-sellers, comme Atlas, L&rsquo;histoire de Pa Salt (Lucinda Riley), Le Suppl\u00e9ant (Prince Harry) et Veiller sur elle (Jean-Baptiste Andrea).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expansion en Wallonie<\/h2>\n\n\n\n<p>Dans le cadre d&rsquo;un nouveau plan strat\u00e9gique, Standaard Boekhandel va, au cours des prochaines ann\u00e9es, r\u00e9am\u00e9nager l&rsquo;ensemble de ses 180 succursales. Le logo embl\u00e9matique fera \u00e9galement peau neuve. La semaine prochaine, l&rsquo;entreprise d\u00e9voilera le concept de magasin dans un nouveau magasin phare sur le Kouter \u00e0 Gand.\u202fCe magasin comprendra un coin lecture et jeux pour les enfants et un espace d\u00e9di\u00e9 aux jeunes adultes, un concept <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/standaard-boekhandel-ouvre-un-sous-sol-dexperience-pour-la-generation-booktok\/\">d\u00e9j\u00e0 test\u00e9 l&rsquo;ann\u00e9e derni\u00e8re dans la succursale de Louvain<\/a>.<\/p>\n\n\n\n<p>En Wallonie, le groupe pr\u00e9voit d&rsquo;ouvrir une dizaine de nouveaux magasins Club au cours des trois prochaines ann\u00e9es. En juin, la cha\u00eene ouvrira \u00e0 Fl\u00e9ron et \u00e0 Gembloux.\u202f\u00ab Bien que le march\u00e9 des lecteurs en Wallonie soit en d\u00e9clin, nous pensons n\u00e9anmoins que nous pouvons encore renforcer notre position de leader sur le march\u00e9 \u00bb, d\u00e9clare Veerle De Witte, CEO du groupe.\u202f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La lecture est de nouveau plus populaire chez les jeunes, ce qui se traduit par une belle augmentation des ventes pour Standaard Boekhandel et Club. Les librairies flamandes feront peau neuve. En Wallonie, l&rsquo;expansion est \u00e0 l&rsquo;ordre du jour.<\/p>\n","protected":false},"author":3,"featured_media":98998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[674,673],"topic":[266],"region":[226],"class_list":["post-98997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-club","company-standaard-boekhandel","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dix magasins suppl\u00e9mentaires pr\u00e9vus pour Club - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La lecture est de nouveau plus populaire chez les 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