{"id":99021,"date":"2024-05-22T11:12:35","date_gmt":"2024-05-22T09:12:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=99021"},"modified":"2024-05-22T11:12:39","modified_gmt":"2024-05-22T09:12:39","slug":"pepsico-confie-ses-activites-belges-dans-le-domaine-des-boissons-a-royal-unibrew","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pepsico-confie-ses-activites-belges-dans-le-domaine-des-boissons-a-royal-unibrew\/","title":{"rendered":"PepsiCo confie ses activit\u00e9s belges dans le domaine des boissons \u00e0 Royal Unibrew"},"content":{"rendered":"\n<p><strong>PepsiCo <\/strong>conclut un accord de franchise avec la soci\u00e9t\u00e9 danoise <strong>Royal Unibrew<\/strong> pour une grande partie de ses activit\u00e9s dans le domaine des boissons en Belgique et au Luxembourg. Les deux partenaires collaborent d\u00e9j\u00e0 dans d&rsquo;autres pays europ\u00e9ens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Structure Benelux<\/h2>\n\n\n\n<p>\u00c0 partir du troisi\u00e8me trimestre de cette ann\u00e9e, Royal Unibrew sera responsable de l&#8217;embouteillage et de la vente des boissons gazeuses de PepsiCo en Belgique et au Luxembourg (y compris Pepsi, Pepsi Zero et 7UP) et de la distribution de Looza. La soci\u00e9t\u00e9 danoise soutiendra \u00e9galement les activit\u00e9s de vente sur le terrain du portefeuille de marques de snacks de PepsiCo, telles que Lay&rsquo;s, Doritos et Cheetos. PepsiCo et Royal Unibrew \u00e9tendent ainsi un partenariat qui existe d\u00e9j\u00e0 aux Pays-Bas, au Danemark, en Finlande et dans les \u00c9tats baltes.<\/p>\n\n\n\n<p>La nouvelle organisation fera partie d&rsquo;une structure Benelux au sein de Royal Unibrew, qui comprend d\u00e9j\u00e0 Vrumona aux Pays-Bas, avec une entit\u00e9 juridique distincte pour les op\u00e9rations en Belgique et au Luxembourg. Avec cet accord de franchise strat\u00e9gique, PepsiCo entend renforcer ses activit\u00e9s dans le domaine des boissons et d\u00e9velopper ses marques, a d\u00e9clar\u00e9 Miet Delmotte, directeur de PepsiCo BeLux, en soulignant les \u00ab qualit\u00e9s \u00e9prouv\u00e9es \u00bb de Royal Unibrew.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo conclut un accord de franchise avec la soci\u00e9t\u00e9 danoise Royal Unibrew pour une grande partie de ses activit\u00e9s dans le domaine des boissons en Belgique et au Luxembourg. Les deux partenaires collaborent d\u00e9j\u00e0 dans d&rsquo;autres pays europ\u00e9ens. <\/p>\n","protected":false},"author":3,"featured_media":55890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[235],"topic":[242],"region":[226],"class_list":["post-99021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-pepsico","topic-chaine-dapprovisionnement","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PepsiCo confie ses activit\u00e9s belges dans le domaine des boissons \u00e0 Royal Unibrew - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"PepsiCo conclut un accord 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