{"id":99136,"date":"2024-05-23T12:16:42","date_gmt":"2024-05-23T10:16:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=99136"},"modified":"2024-05-23T12:16:43","modified_gmt":"2024-05-23T10:16:43","slug":"hema-est-a-nouveau-vraiment-hema-benefices-doubles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-est-a-nouveau-vraiment-hema-benefices-doubles\/","title":{"rendered":"\u00ab Hema est \u00e0 nouveau vraiment Hema\u00a0\u00bb\u00a0: b\u00e9n\u00e9fices doubl\u00e9s"},"content":{"rendered":"\n<p>\u00ab <strong>Hema <\/strong>est \u00e0 nouveau vraiment Hema\u00a0\u00bb, selon PDG CEO Saskia Egas Reparaz. Les r\u00e9sultats : presque deux fois plus de b\u00e9n\u00e9fices et une croissance du chiffre d&rsquo;affaires brut de 7,4 % en 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les clients reconnaissent Hema<\/h2>\n\n\n\n<p>L&rsquo;ann\u00e9e 2023 a \u00e9t\u00e9 un succ\u00e8s pour Hema. Les ventes et les b\u00e9n\u00e9fices ont augment\u00e9 pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive : le chiffre d&rsquo;affaires brut a atteint 2,1 milliards d&rsquo;euros et le b\u00e9n\u00e9fice avant imp\u00f4ts est pass\u00e9 de 31,6 millions d&rsquo;euros en 2022 \u00e0 61,2 millions d&rsquo;euros l&rsquo;ann\u00e9e derni\u00e8re. Malgr\u00e9 \u00ab des conditions difficiles, telles que la baisse des d\u00e9penses de consommation et l&rsquo;augmentation continue des co\u00fbts, \u00bb, d\u00e9clare Saskia Egas Reparaz, PDG de l&rsquo;entreprise.<\/p>\n\n\n\n<p>La satisfaction de la client\u00e8le est en hausse, selon la dirigeante, car les clients reconnaissent qu&rsquo;Hema redevient vraiment elle-m\u00eame. Neuf nouveaux magasins ont ouvert leurs portes l&rsquo;ann\u00e9e derni\u00e8re, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-ouvre-son-centieme-magasin-belge-a-bruges\/\" target=\"_blank\" rel=\"noreferrer noopener\">dont le 100e en Belgique<\/a>, et 19 magasins aux Pays-Bas ont \u00e9t\u00e9 r\u00e9am\u00e9nag\u00e9s selon un nouveau concept. La boutique en ligne a \u00e9galement \u00e9t\u00e9 am\u00e9lior\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">15 nouveaux magasins en 2024<\/h2>\n\n\n\n<p>Cependant, des investissements importants restent n\u00e9cessaires : Hema r\u00e9investit la totalit\u00e9 des b\u00e9n\u00e9fices de 2023 dans le d\u00e9veloppement de produits, les magasins (physiques et en ligne) et les collaborateurs. En 2024, quelque 125 magasins seront r\u00e9am\u00e9nag\u00e9s selon le nouveau concept de magasin et 15 nouveaux magasins ouvriront, dont dix en Belgique et en France.<\/p>\n\n\n\n<p>Deux nouveaux magasins ont d\u00e9j\u00e0 ouvert en 2024, \u00e0 Ixelles et \u00e0 Namur. Dans les mois \u00e0 venir, Hema ouvrira quatre nouveaux magasins belges \u00e0 Anvers (Keyserlei), Maldegem, Pelt et Zoersel. En outre, le magasin d&rsquo;Uccle sera r\u00e9am\u00e9nag\u00e9 cet \u00e9t\u00e9 selon le nouveau concept de magasin.<\/p>\n\n\n\n<p>Dans les ann\u00e9es \u00e0 venir, Hema entend aussi passer \u00ab du statut d&rsquo;entreprise qui fait des choses durables \u00e0 celui d&rsquo;entreprise durable \u00bb. La cha\u00eene de magasins s\u2019efforce de r\u00e9duire les \u00e9missions de CO2, de garantir des conditions de travail d\u00e9centes dans la cha\u00eene de production et d\u2019augmenter la production locale. R\u00e9cemment un bureau d&rsquo;achat s\u2019est ouvert en Turquie, pour compl\u00e9ter les bureaux d&rsquo;achat en Asie. Comme les conditions dans le secteur du commerce de d\u00e9tail restent \u00ab plus difficiles que jamais \u00bb, Saskia Egas Reparaz reste n\u00e9anmoins tr\u00e8s attentive aux co\u00fbts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Hema est \u00e0 nouveau vraiment Hema\u00a0\u00bb, selon PDG CEO Saskia Egas Reparaz. Les r\u00e9sultats : presque deux fois plus de b\u00e9n\u00e9fices et une croissance du chiffre d&rsquo;affaires brut de 7,4 % en 2023.<\/p>\n","protected":false},"author":5,"featured_media":78619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[1170],"extra":[],"company":[419],"topic":[266],"region":[524],"class_list":["post-99136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","people-saskia-egas-reparaz","company-hema","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Hema est \u00e0 nouveau vraiment Hema\u00a0\u00bb\u00a0: b\u00e9n\u00e9fices doubl\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00ab Hema est \u00e0 nouveau vraiment Hema\u00a0\u00bb, selon PDG CEO Saskia Egas Reparaz. 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