{"id":99311,"date":"2024-05-27T10:50:10","date_gmt":"2024-05-27T08:50:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=99311"},"modified":"2024-05-27T10:50:13","modified_gmt":"2024-05-27T08:50:13","slug":"les-restrictions-territoriales-a-lordre-du-jour-europeen-apres-lamende-pour-mondelez","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-restrictions-territoriales-a-lordre-du-jour-europeen-apres-lamende-pour-mondelez\/","title":{"rendered":"Les restrictions territoriales \u00e0 l’ordre du jour europ\u00e9en apr\u00e8s l’amende pour Mondelez"},"content":{"rendered":"\n

Huit pays europ\u00e9ens ont pr\u00e9sent\u00e9 vendredi un plan visant \u00e0 mettre fin aux restrictions territoriales d’approvisionnement, une question qui est revenue sur le devant de la sc\u00e8ne \u00e0 la suite de l\u2019amende pour Mondelez<\/strong>. La Commission europ\u00e9enne ouvrira une enqu\u00eate.<\/p>\n\n\n\n

Des prix plus \u00e9lev\u00e9s<\/h2>\n\n\n\n

La pratique selon laquelle les multinationales emp\u00eachent les d\u00e9taillants d’acheter des produits moins chers dans d’autres \u00c9tats membres de l’UE doit cesser, estime Micky Adriaansens, ministre n\u00e9erlandais des affaires \u00e9conomiques d\u00e9missionnaire. Il a pr\u00e9sent\u00e9 un plan visant \u00e0 interdire les restrictions territoriales d’approvisionnement lors du Conseil europ\u00e9en Comp\u00e9titivit\u00e9 de vendredi. Ce projet est \u00e9galement soutenu par la Belgique, le Danemark, la Gr\u00e8ce, la Croatie, le Luxembourg, la Slovaquie et la R\u00e9publique tch\u00e8que.<\/p>\n\n\n\n

Les d\u00e9taillants subiraient des restrictions sur 2 \u00e0 4 % des produits qu’ils ach\u00e8tent, ce qui entra\u00eenerait une hausse des prix pouvant aller jusqu’\u00e0 10 %, selon une \u00e9tude n\u00e9erlandaise. En fait, une \u00e9tude ant\u00e9rieure de la Commission europ\u00e9enne r\u00e9alis\u00e9e en 2020 dans 16 pays europ\u00e9ens a r\u00e9v\u00e9l\u00e9 que les consommateurs surpayent leurs courses de 14 milliards d’euros par an parce que les produits dans leur pays sont 10 \u00e0 50 % plus chers qu’ailleurs.<\/p>\n\n\n\n

\u00c9tiquettes num\u00e9riques<\/h2>\n\n\n\n

\u00ab Les restrictions d’achat impos\u00e9es aux supermarch\u00e9s, par exemple, doivent \u00eatre supprim\u00e9es, compte tenu de leur impact n\u00e9gatif tant sur les supermarch\u00e9s que sur les consommateurs. Ces derniers s’irritent, surtout en p\u00e9riode de hausse des prix des denr\u00e9es alimentaires\u00a0\u00bb, a d\u00e9clar\u00e9 le ministre. Dans les petits \u00c9tats membres en particulier, les prix sont souvent plus \u00e9lev\u00e9s en raison de ces restrictions.<\/p>\n\n\n\n

Un nouveau r\u00e8glement, qui fait peser la charge de la preuve sur le producteur, devrait permettre d’\u00e9viter les longues proc\u00e9dures d’enqu\u00eate. La langue des informations figurant sur l’\u00e9tiquette \u00e9tant l’un des obstacles \u00e0 l’achat de produits dans d’autres pays, la proposition pr\u00e9conise l’introduction d’\u00e9tiquettes num\u00e9riques avec des codes QR afin que les consommateurs puissent acc\u00e9der aux informations en ligne dans n’importe quelle langue. C’est une solution que le supermarch\u00e9 en ligne Picnic <\/strong>applique d\u00e9j\u00e0 pour vendre des produits allemands moins chers aux Pays-Bas<\/a>.<\/p>\n\n\n\n

Diff\u00e9rences r\u00e9glementaires<\/h2>\n\n\n\n

Le sujet est de nouveau d’actualit\u00e9 : la semaine derni\u00e8re, la Commission europ\u00e9enne a conclu un accord avec la multinationale Mondelez, qui s’est vu infliger une amende de 337,5 millions d’euros<\/a> pour avoir entrav\u00e9 le commerce transfrontalier de produits \u00e0 base de chocolat, de biscuits et de caf\u00e9. Ce r\u00e8glement fait suite \u00e0 une enqu\u00eate qui a d\u00e9but\u00e9 en 2019. Les f\u00e9d\u00e9rations du commerce de d\u00e9tail ont salu\u00e9 cette d\u00e9cision et ont exhort\u00e9 la Commission europ\u00e9enne \u00e0 prendre des mesures allant au-del\u00e0 du traitement des cas individuels.<\/p>\n\n\n\n

\u00c0 la suite de la r\u00e9union du Conseil Comp\u00e9titivit\u00e9 de vendredi, la Commission europ\u00e9enne a propos\u00e9 de lancer une mission d’enqu\u00eate sur la question. L’association europ\u00e9enne des marques AIM a r\u00e9agi positivement, soulignant que les diff\u00e9rences de prix au sein du march\u00e9 unique europ\u00e9en sont dues \u00e0 des diff\u00e9rences de r\u00e9glementation en mati\u00e8re d’emballage, d’\u00e9tiquetage, de transport et de taxes, entre autres. C’est \u00e9galement l’avis de la f\u00e9d\u00e9ration alimentaire belge Fevia, qui a pr\u00e9c\u00e9demment compar\u00e9 le d\u00e9bat sur les restrictions d’approvisionnement au \u00ab monstre du Loch Ness \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Huit pays europ\u00e9ens ont pr\u00e9sent\u00e9 vendredi un plan visant \u00e0 mettre fin aux restrictions territoriales d’approvisionnement, une question qui est revenue sur le devant de la sc\u00e8ne \u00e0 la suite de l\u2019amende pour Mondelez. 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