{"id":9932,"date":"2015-07-24T09:27:04","date_gmt":"2015-07-24T09:27:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-enregistre-un-benefice-inattendu\/"},"modified":"2015-07-24T09:27:04","modified_gmt":"2015-07-24T09:27:04","slug":"amazon-enregistre-un-benefice-inattendu","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-enregistre-un-benefice-inattendu\/","title":{"rendered":"Amazon enregistre un b\u00e9n\u00e9fice inattendu"},"content":{"rendered":"

Capitalisation boursi\u00e8re sup\u00e9rieure \u00e0 celle de Walmart<\/h2>\n

Amazon a annonc\u00e9 avoir d\u00e9gag\u00e9 un b\u00e9n\u00e9fice de 92 millions de dollars (84 millions d\u2019euros), alors que l\u2019an dernier l\u2019e-commer\u00e7ant am\u00e9ricain enregistrait encore une perte de 126 millions de dollars (115 millions d\u2019euros). Les analystes avaient pourtant pr\u00e9vu une perte pour ce trimestre.<\/p>\n

La croissance du chiffre d\u2019affaires d\u00e9passe \u00e9galement les attentes avec une hausse 19,9%, soit un chiffre d\u2019affaires de 23,18 milliards de dollars (21 milliards d\u2019euros).\u00a0 Gr\u00e2ce \u00e0 ces excellents r\u00e9sultats, l\u2019action Amazon a grimp\u00e9 de 18% \u00e0 la bourse, portant la capitalisation boursi\u00e8re de l\u2019entreprise \u00e0 264 milliards de dollars (240 milliards d\u2019euros). Amazon devance ainsi Walmart dont la capitalisation est de 234 milliards de dollars (215 milliards d\u2019euros).<\/p>\n

Jusqu\u2019\u00e0 fin 2014 Amazon a vu son chiffre d\u2019affaires progresser d\u2019environ 20% chaque trimestre, mais ces derniers trimestres ce taux de croissance s\u2019est limit\u00e9 \u00e0 environ 15%. C\u2019est pourquoi l\u2019e-commer\u00e7ant a d\u00e9cid\u00e9 de faire davantage de publicit\u00e9\u00a0 et d\u2019intensifier les investissements, ce qui visiblement porte ses fruits aujourd\u2019hui.<\/p>\n

\n
Davantage de marge entre les co\u00fbts et le chiffre d\u2019affaires<\/h2>\n

Amazon doit son b\u00e9n\u00e9fice avant tout \u00e0 la plus grande marge entre la hausse des co\u00fbts et la hausse du chiffre d\u2019affaires. Durant le trimestre pr\u00e9c\u00e9dent les co\u00fbts ont augment\u00e9 de 17,4%, alors que le chiffre d\u2019affaires a progress\u00e9 de 19,9% : il s\u2019agit du plus grand \u00e9cart entre les deux depuis plus de trois ans.<\/p>\n

Pour le troisi\u00e8me trimestre Amazon pr\u00e9voit un chiffre d\u2019affaires compris entre 23,3 et 25,5 milliards de dollars (21 et 23 milliards d\u2019euros), alors que les analystes tablent sur 23,9 milliards de dollars (22 milliards d\u2019euros). L\u2019ann\u00e9e derni\u00e8re Amazon avait r\u00e9alis\u00e9 un chiffre d\u2019affaires de 20,6 milliards de dollars au troisi\u00e8me trimestre.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Capitalisation boursi\u00e8re sup\u00e9rieure \u00e0 celle de Walmart Amazon a annonc\u00e9 avoir d\u00e9gag\u00e9 un b\u00e9n\u00e9fice de 92 millions de dollars (84 millions d\u2019euros), alors que l\u2019an dernier l\u2019e-commer\u00e7ant am\u00e9ricain enregistrait encore une perte de 126 millions de dollars (115 millions d\u2019euros). Les analystes avaient pourtant pr\u00e9vu une perte pour ce trimestre. La croissance du chiffre d\u2019affaires […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nAmazon enregistre un b\u00e9n\u00e9fice inattendu - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-enregistre-un-benefice-inattendu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon enregistre un b\u00e9n\u00e9fice inattendu - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Capitalisation boursi\u00e8re sup\u00e9rieure \u00e0 celle de Walmart Amazon a annonc\u00e9 avoir d\u00e9gag\u00e9 un b\u00e9n\u00e9fice de 92 millions de dollars (84 millions d\u2019euros), alors que l\u2019an dernier l\u2019e-commer\u00e7ant am\u00e9ricain enregistrait encore une perte de 126 millions de dollars (115 millions d\u2019euros). 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