{"id":99362,"date":"2024-05-28T09:10:47","date_gmt":"2024-05-28T07:10:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=99362"},"modified":"2024-05-28T10:16:33","modified_gmt":"2024-05-28T08:16:33","slug":"carrefour-teste-une-application-pour-les-clients-malvoyants-a-auderghem","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-teste-une-application-pour-les-clients-malvoyants-a-auderghem\/","title":{"rendered":"[En images] Carrefour teste une application pour les clients malvoyants \u00e0 Auderghem"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-99356\" data-id=\"99356\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-1-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-1-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-1-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-1-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-1.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-99354\" data-id=\"99354\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-2-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-2-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-2-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-2-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-2.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-99352\" data-id=\"99352\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-3-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-3-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-3-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-3-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-ouderghem-navilens-3.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-99360\" data-id=\"99360\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-oudergem-navilens-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-oudergem-navilens-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-oudergem-navilens-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-oudergem-navilens-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-oudergem-navilens-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-oudergem-navilens.jpg 1273w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-99358\" data-id=\"99358\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-navilens-rayon-1024x688.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-navilens-rayon-1024x688.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-navilens-rayon-300x201.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-navilens-rayon-768x516.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/05\/carrefour-navilens-rayon.jpg 1266w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Dans son hypermarch\u00e9 d&rsquo;Auderghem, <strong>Carrefour<\/strong> d\u00e9ploie une technologie avanc\u00e9e pour aider les clients malvoyants \u00e0 faire leurs courses de mani\u00e8re autonome et sans obstacle. Il s&rsquo;agit d&rsquo;une premi\u00e8re europ\u00e9enne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Informations via des codes QR<\/h2>\n\n\n\n<p>\u00c0 l&rsquo;entr\u00e9e du magasin d&rsquo;Auderghem, les clients malvoyants trouveront un plan tactile et sonore de Virtuoz : lorsque vous touchez le plan, une voix vous indique o\u00f9 se trouve tel ou tel rayon. De cette mani\u00e8re, les clients malvoyants peuvent facilement se familiariser avec l&rsquo;agencement du magasin et s&rsquo;en faire une image mentale.<\/p>\n\n\n\n<p>Au sol, au-dessus des all\u00e9es et dans les rayons, des codes QR intelligents et color\u00e9s sont d\u00e9tectables jusqu&rsquo;\u00e0 20 m\u00e8tres de distance et en 3 millisecondes gr\u00e2ce \u00e0 l&rsquo;application pour smartphone Navilens. Cette technologie guide les aveugles et les malvoyants en douceur et en toute s\u00e9curit\u00e9 dans le magasin jusqu&rsquo;aux produits de leur choix. Les personnes qui scannent les codes QR dans les rayons re\u00e7oivent des informations sur le produit, ses ingr\u00e9dients et son prix.<\/p>\n\n\n\n<p>Avec ce projet pilote, Carrefour souhaite sensibiliser le public \u00e0 cette question et tester la technologie. Dans un premier temps, le distributeur a install\u00e9 45 codes QR au sol pour guider les clients dans le magasin, 167 codes QR \u00e0 l&rsquo;entr\u00e9e des all\u00e9es et 1 700 codes dans les rayons, pr\u00e8s des produits qui tournent le plus vite. Il s&rsquo;agit d&rsquo;une premi\u00e8re en Belgique et m\u00eame en Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Magasin pilote<\/h2>\n\n\n\n<p>Une personne sur dix est confront\u00e9e \u00e0 une d\u00e9ficience visuelle. Ce chiffre va tripler au cours des 25 prochaines ann\u00e9es, en raison du vieillissement de la population. C&rsquo;est ce que sait Amaury Marchandise, du partenaire technologique SeedGrowth Accessibility. Il les appelle des \u00ab VIP \u00bb : <em>Visually Impaired People<\/em>. \u00ab L&rsquo;autonomie est tr\u00e8s importante pour ces personnes. Elles \u00e9vitent les endroits o\u00f9 elles ne peuvent pas se d\u00e9placer librement. Nous les aidons \u00e0 naviguer dans le magasin de mani\u00e8re autonome \u00bb.&nbsp;<\/p>\n\n\n\n<p>L&rsquo;inclusion est un th\u00e8me important pour Carrefour, explique Geoffroy Gersdorff, directeur g\u00e9n\u00e9ral. D&rsquo;une part, pour l&rsquo;entreprise en tant qu&#8217;employeur : plus de 3 % des employ\u00e9s en Belgique ont un handicap. D&rsquo;autre part, pour les clients, avec des initiatives telles que des chariots adapt\u00e9s pour les personnes en fauteuil roulant, ou des heures de calme en semaine entre 14 et 16 heures pour les personnes hypersensibles. L&rsquo;hypermarch\u00e9 d&rsquo;Auderghem est le magasin pilote pour toutes les initiatives en mati\u00e8re d&rsquo;accessibilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans son hypermarch\u00e9 d&rsquo;Auderghem, Carrefour d\u00e9ploie une technologie avanc\u00e9e pour aider les clients malvoyants \u00e0 faire leurs courses de mani\u00e8re autonome et sans obstacle. Il s&rsquo;agit d&rsquo;une premi\u00e8re europ\u00e9enne. <\/p>\n","protected":false},"author":3,"featured_media":99360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[373,1262],"region":[413],"class_list":["post-99362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-durabilite","topic-en-images","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Carrefour teste une application pour les clients malvoyants \u00e0 Auderghem - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans son hypermarch\u00e9 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