{"id":99478,"date":"2024-05-29T16:43:40","date_gmt":"2024-05-29T14:43:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=99478"},"modified":"2024-05-29T16:43:42","modified_gmt":"2024-05-29T14:43:42","slug":"decathlon-se-lance-deja-dans-ces-cinq-applications-de-lia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/decathlon-se-lance-deja-dans-ces-cinq-applications-de-lia\/","title":{"rendered":"Decathlon se lance d\u00e9j\u00e0 dans ces cinq applications de l&rsquo;IA"},"content":{"rendered":"\n<p>Dans le secteur du commerce de d\u00e9tail, <strong>Decathlon<\/strong> est sans aucun doute l&rsquo;un des pr\u00e9curseurs dans l&rsquo;application de l&rsquo;intelligence artificielle. Que peut faire l&rsquo;IA pour le commerce de d\u00e9tail ? La cha\u00eene de magasins de sport donne un aper\u00e7u de cinq initiatives tr\u00e8s concr\u00e8tes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La mati\u00e8re premi\u00e8re : les donn\u00e9es<\/h2>\n\n\n\n<p>Pas d&rsquo;intelligence artificielle sans donn\u00e9es. Depuis 2020, Decathlon se concentre sur la collecte de donn\u00e9es en tant que levier strat\u00e9gique. Le distributeur tire ces donn\u00e9es non seulement des achats effectu\u00e9s par les clients dans ses magasins et sur son site web, mais aussi de ses nombreux services tels que Decathlon Travel (voyages) ou Decathlon Coach (l&rsquo;application d&rsquo;entra\u00eenement personnel). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.\u00a0Tarification dynamique<\/h2>\n\n\n\n<p>Par exemple, D\u00e9cathlon utilise un outil d&rsquo;IA pour mesurer l&rsquo;\u00e9lasticit\u00e9 des prix, la comp\u00e9titivit\u00e9 et la perception des prix et pour automatiser les tests A\/B.<\/p>\n\n\n\n<p><em>D\u00e9sormais, vous trouverez notre contenu Plus exclusivement dans la nouvelle application RetailDetail Connect&amp;Learn ou dans l\u2019environnement web. Cliquez sur le bouton ci-dessous pour poursuivre la lecture de l\u2019article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le secteur du commerce de d\u00e9tail, Decathlon est sans aucun doute l&rsquo;un des pr\u00e9curseurs dans l&rsquo;application de l&rsquo;intelligence artificielle. Que peut faire l&rsquo;IA pour le commerce de d\u00e9tail ? La cha\u00eene de magasins de sport donne un aper\u00e7u de cinq initiatives tr\u00e8s concr\u00e8tes. <\/p>\n","protected":false},"author":3,"featured_media":94589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[361],"topic":[631],"region":[],"class_list":["post-99478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-decathlon","topic-digitalisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon se lance d\u00e9j\u00e0 dans ces cinq applications de l&#039;IA - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans le secteur du commerce de 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