{"id":99649,"date":"2024-05-31T14:52:46","date_gmt":"2024-05-31T12:52:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=99649"},"modified":"2024-05-31T14:52:50","modified_gmt":"2024-05-31T12:52:50","slug":"lue-impose-des-regles-plus-strictes-a-temu","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/lue-impose-des-regles-plus-strictes-a-temu\/","title":{"rendered":"L&rsquo;UE impose des r\u00e8gles plus strictes \u00e0 Temu"},"content":{"rendered":"\n<p>Dans le cadre de la l\u00e9gislation sur les services num\u00e9riques, l&rsquo;Europe exige plus de transparence de la part du march\u00e9 en ligne chinois <strong>Temu <\/strong>et des mesures suppl\u00e9mentaires contre les contrefa\u00e7ons et les produits dangereux ou ill\u00e9gaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Une tr\u00e8s grande plateforme en ligne&nbsp;\u00bb<\/h2>\n\n\n\n<p>En raison de la popularit\u00e9 croissante de Temu, la Commission europ\u00e9enne consid\u00e8re d\u00e9sormais l&rsquo;acteur du commerce \u00e9lectronique comme une \u00ab <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_24_3047\">tr\u00e8s grande plateforme en ligne<\/a> \u00bb. En cons\u00e9quence, l&rsquo;entreprise chinoise doit se conformer \u00e0 la l\u00e9gislation plus stricte pr\u00e9vue par le \u00ab Digital Services Act \u00bb, le r\u00e8glement europ\u00e9en sur les services num\u00e9riques.<\/p>\n\n\n\n<p>D&rsquo;ici \u00e0 la fin du mois de septembre, Temu devra rendre compte des mesures prises par la plateforme pour lutter contre la diffusion de contenus ill\u00e9gaux, de produits de contrefa\u00e7on ou de produits dangereux. L&rsquo;entreprise devra \u00e9galement prendre des mesures suppl\u00e9mentaires pour prot\u00e9ger les consommateurs mineurs. En outre, l&rsquo;UE exige la transparence sur les algorithmes utilis\u00e9s par Temu et sur les vendeurs actifs sur la plateforme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">75 millions d&rsquo;utilisateurs<\/h2>\n\n\n\n<p>Le r\u00e8glement sur les services num\u00e9riques impose ces exigences \u00e0 toutes les plateformes en ligne qui comptent plus de 45 millions d&rsquo;utilisateurs mensuels en Europe. Avec pas moins de 75 millions d&rsquo;utilisateurs, Temu, une filiale du g\u00e9ant chinois du commerce \u00e9lectronique <strong>Pinduoduo<\/strong>, a largement d\u00e9pass\u00e9 ce seuil depuis un certain temps. <strong>Zalando<\/strong>, <strong>Shein<\/strong> et <strong>Amazon<\/strong>, entre autres, sont \u00e9galement concern\u00e9s par la r\u00e9glementation.<\/p>\n\n\n\n<p>Il y a quinze jours \u00e0 peine, l&rsquo;organisation europ\u00e9enne de consommateurs BEUC et 17 organisations nationales de consommateurs <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-organisations-europeennes-de-consommateurs-veulent-dompter-temu\/\">ont d\u00e9pos\u00e9 une plainte<\/a> contre le march\u00e9 chinois pour son manque de transparence et son recours \u00e0 des techniques de manipulation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de la l\u00e9gislation sur les services num\u00e9riques, l&rsquo;Europe exige plus de transparence de la part du march\u00e9 en ligne chinois Temu et des mesures suppl\u00e9mentaires contre les contrefa\u00e7ons et les produits dangereux ou ill\u00e9gaux. <\/p>\n","protected":false},"author":3,"featured_media":98079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[805,1259],"topic":[198,710],"region":[243],"class_list":["post-99649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-pinduoduo","company-temu","topic-e-commerce","topic-legislation","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;UE impose des r\u00e8gles plus strictes \u00e0 Temu - RetailDetail BE<\/title>\n<meta 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