{"id":99765,"date":"2024-06-04T11:00:23","date_gmt":"2024-06-04T09:00:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=99765"},"modified":"2024-06-04T13:44:28","modified_gmt":"2024-06-04T11:44:28","slug":"hausse-spectaculaire-des-livraisons-des-courses-a-domicile","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hausse-spectaculaire-des-livraisons-des-courses-a-domicile\/","title":{"rendered":"Hausse spectaculaire des livraisons des courses \u00e0 domicile"},"content":{"rendered":"\n

Les supermarch\u00e9s constatent une \u00e9volution notable des achats en ligne vers la livraison \u00e0 domicile. La concurrence sur les co\u00fbts de livraison rend ce service plus abordable : la croissance va donc s’acc\u00e9l\u00e9rer.<\/p>\n\n\n\n

Nouveaux clients<\/h2>\n\n\n\n

Chez Collect&Go<\/strong>, le service d’achat en ligne de Colruyt<\/strong>, qui se concentre traditionnellement sur le retrait des commandes dans les magasins ou dans des points de retrait distincts, le nombre de livraisons \u00e0 domicile a plus que doubl\u00e9 l’ann\u00e9e derni\u00e8re. Aujourd’hui, le service livre d\u00e9j\u00e0 sur plus de la moiti\u00e9 du territoire belge et devrait encore s’\u00e9tendre. \u00ab Nous remarquons d’ailleurs que ces livraisons \u00e0 domicile attirent de nouveaux clients<\/a>, qui se rendent \u00e9galement dans nos supermarch\u00e9s apr\u00e8s une livraison \u00e0 domicile \u00bb, explique Leen Dedobbeleer, directrice, \u00e0 Gazet Van Antwerpen.<\/p>\n\n\n\n

Delhaize<\/strong> a \u00e9galement remarqu\u00e9 que les consommateurs appr\u00e9cient le gain de temps et la commodit\u00e9 : en avril et mai, les ventes de livraisons \u00e0 domicile ont augment\u00e9 de 25 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Le passage de la collecte \u00e0 la livraison est en cours depuis un certain temps : en 2018, 45 % de toutes les commandes en ligne chez Delhaize \u00e9taient livr\u00e9es \u00e0 domicile, aujourd’hui c’est d\u00e9j\u00e0 75 %. Albert Heijn<\/strong> et Carrefour <\/strong>confirment la tendance au journal, mais ne fournissent pas de chiffres d\u00e9taill\u00e9s. Charlotte Van Loock, directrice pour la Belgique de Crisp<\/strong>, d\u00e9clare : \u00ab Nos ventes ont augment\u00e9 de 58 % en un an. Le nombre moyen de produits par commande est \u00e9galement pass\u00e9 de 33 \u00e0 36 en un an. \u00bb<\/p>\n\n\n\n

La forte croissance se poursuit<\/h2>\n\n\n\n

Les frais de livraison varient consid\u00e9rablement d’un d\u00e9taillant \u00e0 l’autre : de 12,95 euros chez Collect&Go \u00e0 seulement 3,9 euros chez Crisp (y compris le nouveau suppl\u00e9ment de service). Mais les consommateurs peuvent r\u00e9aliser des \u00e9conomies substantielles sur les frais de livraison en achetant des produits sp\u00e9cifiques (approche de Colruyt, Delhaize et Albert Heijn), en commandant un montant plus \u00e9lev\u00e9 (livraison gratuite \u00e0 partir de 150 euros chez Carrefour) ou en commandant chaque semaine (livraison gratuite pour les clients fid\u00e8les chez Crisp).<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 ces promotions, la livraison est \u00e0 peine plus ch\u00e8re que les achats en personne. Selon Roel Gevaers, \u00e9conomiste des transports \u00e0 l’universit\u00e9 d’Anvers, la croissance des livraisons \u00e0 domicile est donc \u00e9vidente : il estime que le chiffre d’affaires des ventes en ligne de produits frais en Belgique augmentera de 126 % au cours des trois prochaines ann\u00e9es, en particulier dans les villes, o\u00f9 de moins en moins de personnes poss\u00e8dent une voiture.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les supermarch\u00e9s constatent une \u00e9volution notable des achats en ligne vers la livraison \u00e0 domicile. La concurrence sur les co\u00fbts de livraison rend ce service plus abordable : la croissance va donc s’acc\u00e9l\u00e9rer. <\/p>\n","protected":false},"author":3,"featured_media":99763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[123,87,572,141,586,196],"topic":[198],"region":[226],"class_list":["post-99765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-albert-heijn","company-carrefour","company-collectgo","company-colruyt-group","company-crisp","company-delhaize","topic-e-commerce","region-belgique"],"acf":[],"yoast_head":"\nHausse spectaculaire des livraisons des courses \u00e0 domicile - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les supermarch\u00e9s constatent 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