{"id":99956,"date":"2024-06-07T09:59:11","date_gmt":"2024-06-07T07:59:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=99956"},"modified":"2024-06-07T09:59:13","modified_gmt":"2024-06-07T07:59:13","slug":"aldi-adopte-la-gestion-des-achats-de-lidl","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-adopte-la-gestion-des-achats-de-lidl\/","title":{"rendered":"Aldi adopte la gestion des achats de Lidl"},"content":{"rendered":"\n<p><strong>Aldi Nord <\/strong>r\u00e9organise sa gestion des achats : le discounter souhaite coop\u00e9rer davantage \u00e0 l&rsquo;\u00e9chelle internationale et, pour ce faire, il s&rsquo;approvisionne aupr\u00e8s de Lidl, qui lui a fourni le concept ainsi que le nouveau directeur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D&rsquo;un pays \u00e0 l&rsquo;autre<\/h2>\n\n\n\n<p>\u00c0 partir du 1er juillet, Alexander Lauer dirigera le d\u00e9partement des achats d&rsquo;Aldi Nord. Lauer a travaill\u00e9 pour le concurrent Lidl jusqu&rsquo;en 2020, mais reprend maintenant le flambeau de J\u00fcrgen Schwall, rapporte Lebensmittel Zeitung. Schwall a r\u00e9cemment conclu sa carri\u00e8re de plus de 30 ans chez Aldi par une r\u00e9organisation compl\u00e8te des structures d&rsquo;achat.<\/p>\n\n\n\n<p>La s\u00e9paration entre la gestion des cat\u00e9gories et les achats a \u00e9t\u00e9 supprim\u00e9e, alors que le discounter souhaite unifier jusqu&rsquo;\u00e0 80 % de son assortiment \u00e0 l&rsquo;\u00e9chelle internationale. Aujourd&rsquo;hui, 50 % de tous les produits sont achet\u00e9s de mani\u00e8re centralis\u00e9e au si\u00e8ge d&rsquo;Essen, mais il est pr\u00e9vu de les regrouper encore plus dans les diff\u00e9rents pays. Le portefeuille de marques de distributeur a \u00e9galement \u00e9t\u00e9 consid\u00e9rablement rationalis\u00e9. Auparavant, Aldi Nord comptait jusqu&rsquo;\u00e0 500 marques propres au total, contre environ 60 aujourd&rsquo;hui.<\/p>\n\n\n\n<p>La t\u00e2che de Lauer consistera \u00e0 renforcer davantage les marques de distributeur (qui repr\u00e9sentent 90 % de la gamme) et \u00e0 les grouper \u00e0 l&rsquo;\u00e9chelle internationale, en suivant l&rsquo;exemple de Lidl et d&rsquo;autres concurrents. Pour les rattraper, Aldi pr\u00e9voit, par exemple, d&rsquo;organiser plus de promotions internationales et d&rsquo;\u00e9largir l&rsquo;assortiment en ajoutant des produits sp\u00e9cifiques \u00e0 l&rsquo;assortiment standard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi Nord r\u00e9organise sa gestion des achats : le discounter souhaite coop\u00e9rer davantage \u00e0 l&rsquo;\u00e9chelle internationale et, pour ce faire, il s&rsquo;approvisionne aupr\u00e8s de Lidl, qui lui a fourni le concept ainsi que le nouveau directeur.<\/p>\n","protected":false},"author":5,"featured_media":71364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[609],"region":[470],"class_list":["post-99956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-changement-de-direction","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi adopte la gestion des achats de Lidl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aldi Nord r\u00e9organise sa gestion des achats : le discounter souhaite coop\u00e9rer davantage \u00e0 l&#039;\u00e9chelle internationale et, pour ce faire, 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