{"id":55191,"date":"2022-04-20T10:08:57","date_gmt":"2022-04-20T10:08:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/nl\/?post_type=event&#038;p=55191"},"modified":"2022-10-17T09:23:25","modified_gmt":"2022-10-17T07:23:25","slug":"trade-shopper-marketing-congress","status":"publish","type":"event","link":"https:\/\/www.retaildetail.be\/nl\/retail-events\/trade-shopper-marketing-congress\/","title":{"rendered":"Trade &#038; Shopper Marketing Congress"},"content":{"rendered":"\n<p><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\"><strong>Hoe maak je van shoppers ook kopers? Hoe win je op het verkooppunt, offline en online? Strategische samenwerking tussen retailers en fabrikanten is belangrijker dan ooit. Deze conferentie brengt inspirerende cases, in samenwerking met expert Luc Desmedt (LD&amp;Co).<\/strong><\/p>\n\n\n\n<div id=\"eventbrite-widget-container-255259607357\"><\/div>\n\n<script src=\"https:\/\/www.eventbrite.com\/static\/widgets\/eb_widgets.js\"><\/script>\n\n<script type=\"text\/javascript\">\n    var exampleCallback = function() {\n        console.log('Order complete!');\n    };\n\n    window.EBWidgets.createWidget({\n        \/\/ Required\n        widgetType: 'checkout',\n        eventId: '255259607357',\n        iframeContainerId: 'eventbrite-widget-container-255259607357',\n\n        \/\/ Optional\n        iframeContainerHeight: 425,  \/\/ Widget height in pixels. Defaults to a minimum of 425px if not provided\n        onOrderComplete: exampleCallback  \/\/ Method called when an order has successfully completed\n    });\n<\/script>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#df2e28\"><strong>Programma<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-aldi-de-stap-zet-van-inkoop-naar-categoriemanagement\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.retaildetail.nl\/wp-content\/uploads\/sites\/3\/2022\/07\/Aldi-Natalie-Duthoy.png\" alt=\"\" class=\"wp-image-25463\"\/><\/a><figcaption><strong>Natalie Duthoy<\/strong><br>Managing Director Category Management<br>Aldi<br>Meer info? Lees een introductie tot hun keynote <strong><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-aldi-de-stap-zet-van-inkoop-naar-categoriemanagement\/\">hier<\/a><\/strong><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-pietercil-delbys-de-wereldkeuken-op-de-kaart-zet\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.retaildetail.nl\/wp-content\/uploads\/sites\/3\/2022\/07\/Piercil-Delbys-Stephanie-Teetaert.png\" alt=\"\" class=\"wp-image-25468\"\/><\/a><figcaption><strong>St\u00e9phanie Teetaert<\/strong><br>Business Unit Manager Brokerage<br>Pietercil Delby&#8217;s<br>Meer info? Lees een introductie tot hun keynote <strong><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-pietercil-delbys-de-wereldkeuken-op-de-kaart-zet\/\">hier<\/a><\/strong><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/disruptie-in-een-gevestigde-categorie-hoe-pauwels-sauzen-van-de-frituur-naar-de-supermarkt-fietst\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.retaildetail.nl\/wp-content\/uploads\/sites\/3\/2022\/08\/Pauwels-Sauzen-Mark-Cardon-Koen-Torfs-.png\" alt=\"\" class=\"wp-image-26375\"\/><\/a><figcaption><strong>Koen Torfs &amp; Mark Cardon<\/strong><br>Marketing Manager &amp; Commercial Director<br>Pauwels Sauzen<br>Meer info? Lees een introductie tot hun keynote <strong><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/disruptie-in-een-gevestigde-categorie-hoe-pauwels-sauzen-van-de-frituur-naar-de-supermarkt-fietst\/\">hier<\/a><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-1024x648.png\" alt=\"\" class=\"wp-image-63570\" width=\"403\" height=\"254\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-1024x648.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-300x190.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-768x486.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-1536x972.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK.png 2000w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><figcaption><strong>Davy Van Raemdonck<\/strong><br>Director Consumer Belgium &amp; The Netherlands<br>GfK Belgium<br><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/dialoog-tussen-fabrikant-en-retailer-moeilijker-maar-ook-urgenter-dan-ooit\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-1024x573.jpg\" alt=\"\" class=\"wp-image-61739\" width=\"402\" height=\"224\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-1024x573.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-300x168.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-768x430.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-1270x712.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo.jpg 1273w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><\/a><figcaption><strong>Luc Desmedt<\/strong><br>Founder &#8211; Managing Director<br>LD&amp;Co<br>Meer info? Lees een introductie tot hun keynote <strong><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/dialoog-tussen-fabrikant-en-retailer-moeilijker-maar-ook-urgenter-dan-ooit\/\">hier<\/a><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/prijsverhogingen-onderhandelen-het-gaat-niet-om-macht-maar-om-kennis\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Strobbo-1-1024x648.png\" alt=\"\" class=\"wp-image-63922\" width=\"400\" height=\"253\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Strobbo-1-1024x648.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Strobbo-1-300x190.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Strobbo-1-768x486.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Strobbo-1-1536x972.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Strobbo-1.png 2000w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><figcaption><strong>Miguel De WItte<\/strong><br>Revenue Management Consultant <br>StepUp RGM<br>Meer info? Lees een introductie tot hun keynote <strong><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/prijsverhogingen-onderhandelen-het-gaat-niet-om-macht-maar-om-kennis\/\">hier<\/a><\/strong><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Timetable<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>12u30 \u2013 13u00: Welkom<\/li><li>13u00 \u2013 13u30: Luc Desmedt<\/li><li>13u35 \u2013 14u05: GfK<\/li><li>14u10 \u2013 14u40: StepUp<\/li><li>14u45 \u2013 15u15: Pauze<\/li><li>15u20 \u2013 15u50: Pauwels<\/li><li>15u55 \u2013 16u25: Pietercil Delby\u2019s<\/li><li>16u30 \u2013 17u00: Aldi<\/li><li>17u00 \u2013 18u00: Netwerking, hapjes &amp; drankjes<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wat zit er voor jou in?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Praktische tips<\/li><li>Winnende strategie\u00ebn<\/li><li>Netwerken<\/li><li>Ervaren professionals op het podium<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prijs<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Retailers<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Early bird ticket : \u20ac225 (excl. kosten &amp; BTW)<\/li><li>Regular ticket: \u20ac275 (excl. kosten &amp; BTW)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Non-Retailers<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Early bird ticket : \u20ac350 (excl. kosten &amp; BTW)<\/li><li>Regular ticket: \u20ac395 (excl. kosten &amp; BTW)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Taal<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>De meeste presentaties zijn in het Nederlands<\/li><li>Dia&#8217;s in het Engels of Nederlands<\/li><\/ul>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#df2e28\"><strong>Met dank aan onze partners<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/eu\/?ir=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"431\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Salesforce-Logo-1.png\" alt=\"\" class=\"wp-image-55572\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Salesforce-Logo-1.png 613w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Salesforce-Logo-1-300x211.png 300w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/my.ccep.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"312\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners.png\" alt=\"\" class=\"wp-image-55563\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners.png 460w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners-300x203.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.duvel.com\/nl-be\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Duvel-logo.svg\" alt=\"\" class=\"wp-image-55568\" width=\"179\" height=\"82\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.jetimport.be\/nl\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-1024x793.jpeg\" alt=\"\" class=\"wp-image-55794\" width=\"166\" height=\"128\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-1024x793.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-300x232.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-768x595.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-1536x1189.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-2048x1586.jpeg 2048w\" sizes=\"auto, (max-width: 166px) 100vw, 166px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"91\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/new-logo-Hootsuite.png\" alt=\"\" class=\"wp-image-63303\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/new-logo-Hootsuite.png 493w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/new-logo-Hootsuite-300x55.png 300w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/shelfservice.be\/nl\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-1024x402.png\" alt=\"\" class=\"wp-image-63270\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-1024x402.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-300x118.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-768x302.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-1536x603.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-2048x804.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"hubo.be\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"306\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1.png\" alt=\"\" class=\"wp-image-63080\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1.png 783w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1-300x117.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1-768x300.png 768w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoe maak je van shoppers ook kopers? Hoe win je op het verkooppunt, offline en online? Strategische samenwerking tussen retailers en fabrikanten is belangrijker dan ooit. Deze conferentie brengt inspirerende cases, in samenwerking met expert Luc Desmedt (LD&amp;Co). Programma Timetable 12u30 \u2013 13u00: Welkom 13u00 \u2013 13u30: Luc Desmedt 13u35 \u2013 14u05: GfK 14u10 \u2013 [&hellip;]<\/p>\n","protected":false},"featured_media":60018,"parent":0,"menu_order":0,"template":"","categories":[],"tags":[],"class_list":["post-55191","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade &amp; Shopper Marketing Congress - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/trade-shopper-marketing-congress\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade &amp; Shopper Marketing Congress - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Hoe maak je van shoppers ook kopers? Hoe win je op het verkooppunt, offline en online? Strategische samenwerking tussen retailers en fabrikanten is belangrijker dan ooit. Deze conferentie brengt inspirerende cases, in samenwerking met expert Luc Desmedt (LD&amp;Co). 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