{"id":80200,"date":"2023-06-28T14:48:01","date_gmt":"2023-06-28T12:48:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?post_type=event&#038;p=80200"},"modified":"2024-06-21T15:14:59","modified_gmt":"2024-06-21T13:14:59","slug":"retaildetail-day","status":"publish","type":"event","link":"https:\/\/www.retaildetail.be\/nl\/retail-events\/retaildetail-day\/","title":{"rendered":"RETAIL MARKETING DAY 2023"},"content":{"rendered":"\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#ed2724\">It&#8217;s the customer, stupid!<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Het jaarlijkse marketingcongres voor de retailsector zet meer dan ooit de klant centraal: hoe onvoorspelbaar is consumentgedrag in uiterst turbulente tijden? <br>Met cases uit de praktijk, van en voor retailers.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"eventbrite-widget-container-669212260887\"><\/div>\n\n<script src=\"https:\/\/www.eventbrite.be\/static\/widgets\/eb_widgets.js\"><\/script>\n\n<script type=\"text\/javascript\">\n    var exampleCallback = function() {\n        console.log('Order complete!');\n    };\n\n    window.EBWidgets.createWidget({\n        \/\/ Required\n        widgetType: 'checkout',\n        eventId: '669212260887',\n        iframeContainerId: 'eventbrite-widget-container-669212260887',\n\n        \/\/ Optional\n        iframeContainerHeight: 425,  \/\/ Widget height in pixels. Defaults to a minimum of 425px if not provided\n        onOrderComplete: exampleCallback  \/\/ Method called when an order has successfully completed\n    });\n<\/script>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#ed2724\">Programma<\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"208\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/07\/RD-Events-2023-template-26.png\" alt=\"\" class=\"wp-image-80891\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/07\/RD-Events-2023-template-26.png 416w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/07\/RD-Events-2023-template-26-300x150.png 300w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><figcaption><strong>Lotje Wijnstra<\/strong><br>Marketing Manager<br>Kruidvat<\/figcaption><\/figure>\n\n\n\n<p>In tien jaar tijd groeide Kruidvat van 184 naar 294 winkels in Belgi\u00eb. De retailer gooide het roer radicaal om. Meer merkfocus: korte en lange termijn gingen hand in hand. Klantdenken voorop (met de customer journey als centrale focus) en van transactioneel denken naar het bouwen van een echte relatie met de klanten. De in 2022 opgerichte Kruidvat Inclusion Council, een onafhankelijke groep experts, helpt ervoor te zorgen dat haar producten echt voor iedereen zijn.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"208\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/07\/RD-Events-2023-template-27.png\" alt=\"\" class=\"wp-image-80893\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/07\/RD-Events-2023-template-27.png 416w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/07\/RD-Events-2023-template-27-300x150.png 300w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><figcaption><strong>Ann Biebuyck<\/strong><br>CEO<br>Lunch Garden<\/figcaption><\/figure>\n\n\n\n<p>Lunch Garden moest lang herstellen van de van de coronacrisis, die immers zwaar op de horecasector inhakte. Maar de weg naar boven is nu weer ingezet, bevestigt CEO Ann Biebuyck: klanten terugwinnen doet de restaurantketen onder andere met een aangepaste kaart die focust op klassiekers en kindermenu\u2019s, en met spaaracties. [<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-lunch-garden-jonge-gezinnen-verleidt\/\">Lees meer<\/a>]<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Standaard-Club-Day-1024x507.jpg\" alt=\"\" class=\"wp-image-83503\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Standaard-Club-Day-1024x507.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Standaard-Club-Day-300x149.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Standaard-Club-Day-768x380.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Standaard-Club-Day.jpg 1226w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>Guido De Smet &amp; Manu Rutsaert<\/strong><br>Standaard Boekhandel<br>&amp; Club<\/figcaption><\/figure>\n\n\n\n<p>Zijn boekhandels oubollig? Vergeet het maar. In een boekenmarkt die sterk afhankelijk is van bestsellers, spelen Standaard Boekhandel en Club sneller in op trends, zoals Young Adult literatuur, met dank aan TikTok. Het winkelconcept gaat op de schop en slim gebruik van klantendata moet de verkoop een zetje geven. Hoe? [<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/hoe-standaard-boekhandel-en-club-sterker-inzetten-op-beleving-en-klantdata\/\">Lees meer<\/a>]<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/jacobs-thomas-1024x527.jpg\" alt=\"\" class=\"wp-image-82571\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/jacobs-thomas-1024x527.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/jacobs-thomas-300x154.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/jacobs-thomas-768x395.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/jacobs-thomas.jpg 1121w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>Thomas Nouws<\/strong><br>Founder<br>Jacob\u2019s Concept Store<\/figcaption><\/figure>\n\n\n\n<p>Wie een groeiende markt wil inpalmen, moet snelheid maken. In drie jaar tijd deed Thomas Nouws zijn geesteskind Jacob\u2019s Concept Store uitgroeien van \u00e9\u00e9n naar 24 vestigingen in Belgi\u00eb. Binnenkort opent de eerste buitenlandse winkel, in Parijs, en daarna volgt de rest van de wereld. Het succesrecept? Een wel heel bijzonder businessmodel\u2026 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/jacobs-concept-store-op-weg-naar-parijs-en-de-rest-van-de-wereld\/\">[Lees meer]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"437\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/Microsoft-Manas-Bharadwaj-.jpg\" alt=\"\" class=\"wp-image-82594\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/Microsoft-Manas-Bharadwaj-.jpg 997w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/Microsoft-Manas-Bharadwaj--300x131.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/Microsoft-Manas-Bharadwaj--768x337.jpg 768w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><figcaption><strong><strong>Manas Bharadwaj<\/strong><br><\/strong>Retail Industry Advisor<br>Microsoft<\/figcaption><\/figure>\n\n\n\n<p>H\u00e9t buzzword van het jaar is zonder twijfel \u201cgeneratieve kunstmatige intelligentie\u201d. Maar wat kan AI betekenen voor retailers? Heel wat, als we Microsoft mogen geloven. Denk aan de analyse van klantgedrag en -voorkeuren om een gepersonaliseerde klantervaring te optimaliseren. Een nieuwe wereld gaat open\u2026 [<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/impact-van-ai-voor-retailers-wordt-groter-dan-die-van-de-iphone\/\">Lees meer&#8230;<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Max-CM-Day-1024x496.jpg\" alt=\"\" class=\"wp-image-84029\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Max-CM-Day-1024x496.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Max-CM-Day-300x145.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Max-CM-Day-768x372.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Max-CM-Day.jpg 1107w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>Max Goudsmet<\/strong><br>Account executive<br>CM.com<\/figcaption><\/figure>\n\n\n\n<p>90% van de klanten vertrekt als ze geen gepersonaliseerde content voorgeschoteld krijgen op je website. 86% daarentegen is bereid om zelfs meer te betalen als ze w\u00e9l een goede klantervaring verkrijgen door gepersonaliseerde content. Inspire, de <em>AI personalization engine<\/em> van CM.com, helpt retailers om hun aanbod en communicatie af te stemmen op de verwachtingen van elke individuele klant. Personaliseren en een goede klantervaring dragen bij tot een hogere conversie. De markt is er klaar voor.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"520\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/vlerick-gino.jpg\" alt=\"\" class=\"wp-image-82574\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/vlerick-gino.jpg 987w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/vlerick-gino-300x158.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/vlerick-gino-768x405.jpg 768w\" sizes=\"auto, (max-width: 987px) 100vw, 987px\" \/><figcaption><strong>Gino Van Ossel<\/strong><br>Professor<br>Vlerick Business School<\/figcaption><\/figure>\n\n\n\n<p>Inflatie, geopolitieke onzekerheid, dalend consumentenvertrouwen\u2026 Alles inzetten op de korte termijn dan maar, en de marketinginvesteringen on hold? Dat zou niet \u00e0l te slim zijn. De sprekers op de Retail Marketing Day illustreren hoe essentieel marketing wel is in crisistijden. En onze dagvoorzitter kadert waarom.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/sarah-deloitte-marketing-day-1024x457.jpg\" alt=\"\" class=\"wp-image-83700\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/sarah-deloitte-marketing-day-1024x457.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/sarah-deloitte-marketing-day-300x134.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/sarah-deloitte-marketing-day-768x343.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/sarah-deloitte-marketing-day.jpg 1168w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong><strong>Sarah Xhauflaire<\/strong><br>Director<br>Deloitte<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Productselectie op maat. Frictieloze transacties. Live chatten met merken. We zijn een nieuw tijdperk van klantbetrokkenheid binnengetreden, gekenmerkt door de grote digitale revolutie die plaatsvindt met de metaverse en Web 3.0. De winkelervaring evolueert naar \u2018fygitale winkels\u2019 die technologische oplossingen en visuele merchandising integreren om een ervaringsgerichte, gepersonaliseerde winkelervaring te cre\u00ebren: \u2018Retailtainment\u2019<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/diether-impermo-1024x524.jpg\" alt=\"\" class=\"wp-image-82577\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/diether-impermo-1024x524.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/diether-impermo-300x154.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/diether-impermo-768x393.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/08\/diether-impermo.jpg 1078w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>Diether Claeys<\/strong><br>Marketing manager<br>Impermo<\/figcaption><\/figure>\n\n\n\n<p>Tegels! Natuursteen! Parket! Heel het land kent het liedje van Impermo, de tegelspecialist die op weg is naar nationale dekking met 20 showrooms. Zeg nu nog eens dat vloeren niet sexy zijn. Slimme marketing met impact, dat is waar Impermo voor gaat. Met een meedogenloze focus op ROI \u00e9n op eenvoud. Maar: er is verandering op til&#8230; [<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/waarom-impermo-zn-marketingaanpak-bijstuurt\/\">Lees meer&#8230;<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"337\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Voyado-Us-Marketing-Day.jpg\" alt=\"\" class=\"wp-image-83513\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Voyado-Us-Marketing-Day.jpg 676w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Voyado-Us-Marketing-Day-300x150.jpg 300w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><figcaption>Joost Vugts, Voyado<br>Olivier Van Duyse, US<\/figcaption><\/figure>\n\n\n\n<p>Retail beleeft een revival van getrouwheidsprogramma\u2019s, maar: \u201cHet perfecte loyaltyprogramma bestaat niet!\u201d Het is immers voor elke retailer anders. Relevant zijn is de sleutel om de consument zo persoonlijk mogelijk te bedienen. Hoe ga je verder dan louter punten sparen? Hoe zet je data om in gepersonaliseerde campagnes? Een presentatie met do\u2019s en don\u2019ts en veel sprekende voorbeelden van hoe het (niet) moet. [<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/het-perfecte-loyaltyprogramma-bestaat-niet\/\">Lees meer<\/a>]<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Timetable<\/h2>\n\n\n\n<p>10:00: Welcome @ RetailDetail<br>10:30: Keynotes part 1<br>12:00: Lunch<br>13:00: Keynotes part 2<br>14:30: Break<br>15:00: Keynotes part 3<br>17:00: Networking, Drinks &amp; Bites<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#ed2724\">Prijs<\/h2>\n\n\n\n<p><span style=\"color: initial;\">Regular ticket:  \u20ac445 (excl. servicekosten &amp; BTW)<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Wat zit er voor jou in?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Praktische tips<\/li><li>Winnende strategie\u00ebn<\/li><li>Netwerken<\/li><li>Ervaren professionals op het podium<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Taal<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>De meeste presentaties zijn in het Nederlands<\/li><li>Dia&#8217;s in het Engels of Nederlands<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#ed2724\"><strong>Met dank aan onze partners<\/strong><\/h1>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/hybridagency.be\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"198\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/hybrid-logo-color-svg-2.png\" alt=\"\" class=\"wp-image-70056\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/hybrid-logo-color-svg-2.png 512w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/hybrid-logo-color-svg-2-300x116.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium is-resized\"><a href=\"https:\/\/www.xploregroup.be\/nl\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/XploreGroup_400x400_1-300x300.jpg\" alt=\"\" class=\"wp-image-55226\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/XploreGroup_400x400_1-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/XploreGroup_400x400_1-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/XploreGroup_400x400_1-73x73.jpg 73w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/XploreGroup_400x400_1.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cm.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2050\" height=\"920\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/CM-2020-logo-horizontal-RGB.png\" alt=\"\" class=\"wp-image-72408\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/CM-2020-logo-horizontal-RGB.png 2050w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/CM-2020-logo-horizontal-RGB-300x135.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/CM-2020-logo-horizontal-RGB-1024x460.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/CM-2020-logo-horizontal-RGB-768x345.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/CM-2020-logo-horizontal-RGB-1536x689.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/CM-2020-logo-horizontal-RGB-2048x919.png 2048w\" sizes=\"auto, (max-width: 2050px) 100vw, 2050px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/voyado.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2084\" height=\"480\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Voyado_Main-logo_black.png\" alt=\"\" class=\"wp-image-65283\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Voyado_Main-logo_black.png 2084w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Voyado_Main-logo_black-300x69.png 300w, 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width=\"1024\" height=\"275\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Logo_Callant-1-1024x275.png\" alt=\"\" class=\"wp-image-74634\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Logo_Callant-1-1024x275.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Logo_Callant-1-300x80.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Logo_Callant-1-768x206.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Logo_Callant-1.png 1387w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.eye.security\/nl\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"203\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Eye_logo_CS_Blue-svg.png\" alt=\"\" class=\"wp-image-74631\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Eye_logo_CS_Blue-svg.png 489w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Eye_logo_CS_Blue-svg-300x125.png 300w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.cofidis-group.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-1024x674.jpg\" alt=\"\" class=\"wp-image-65281\" width=\"177\" height=\"116\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-1024x674.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-768x505.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-1536x1010.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-2048x1347.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-618x400.jpg 618w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-185x122.jpg 185w\" sizes=\"auto, (max-width: 177px) 100vw, 177px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><a href=\"https:\/\/flexmail.be\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"64\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/04\/Flexmail_logo_kleur_RGB_positief-300x64.png\" alt=\"\" class=\"wp-image-75557\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/04\/Flexmail_logo_kleur_RGB_positief-300x64.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/04\/Flexmail_logo_kleur_RGB_positief-1024x218.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/04\/Flexmail_logo_kleur_RGB_positief-768x164.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/04\/Flexmail_logo_kleur_RGB_positief-1536x327.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/04\/Flexmail_logo_kleur_RGB_positief-2048x436.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" 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783px) 100vw, 783px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/my.ccep.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"312\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners.png\" alt=\"\" class=\"wp-image-55563\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners.png 460w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners-300x203.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.duvel.com\/nl-be\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"312\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Duvel-logo.svg\" alt=\"\" class=\"wp-image-55568\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.jetimport.be\/nl\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-1024x793.jpeg\" alt=\"\" class=\"wp-image-55794\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-1024x793.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-300x232.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-768x595.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-1536x1189.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-2048x1586.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www2.deloitte.com\/be\/en\/industries\/consumer-industrial-products.html?icid=top_consumer-industrial-products\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"416\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Deloitte_Logo-1024x416.png\" alt=\"\" class=\"wp-image-80387\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Deloitte_Logo-1024x416.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Deloitte_Logo-300x122.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Deloitte_Logo-768x312.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Deloitte_Logo-1536x624.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Deloitte_Logo.png 1614w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/connect.groupjoos.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"295\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/P403-Group_Joos_Zonder_slogan.png\" alt=\"\" class=\"wp-image-83826\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/P403-Group_Joos_Zonder_slogan.png 295w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/P403-Group_Joos_Zonder_slogan-150x150.png 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/P403-Group_Joos_Zonder_slogan-73x73.png 73w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/ADD_CARRE-1024x1024.jpg\" alt=\"\" class=\"wp-image-83888\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/ADD_CARRE-1024x1024.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/ADD_CARRE-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/ADD_CARRE-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/ADD_CARRE-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/ADD_CARRE-1536x1536.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/ADD_CARRE-2048x2048.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/ADD_CARRE-73x73.jpg 73w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s the customer, stupid! Het jaarlijkse marketingcongres voor de retailsector zet meer dan ooit de klant centraal: hoe onvoorspelbaar is consumentgedrag in uiterst turbulente tijden? Met cases uit de praktijk, van en voor retailers. Programma In tien jaar tijd groeide Kruidvat van 184 naar 294 winkels in Belgi\u00eb. De retailer gooide het roer radicaal om. [&hellip;]<\/p>\n","protected":false},"featured_media":83902,"parent":0,"menu_order":0,"template":"","categories":[],"tags":[],"class_list":["post-80200","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RETAIL MARKETING DAY 2023 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retaildetail-day\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RETAIL MARKETING DAY 2023 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s the customer, stupid! Het jaarlijkse marketingcongres voor de retailsector zet meer dan ooit de klant centraal: hoe onvoorspelbaar is consumentgedrag in uiterst turbulente tijden? Met cases uit de praktijk, van en voor retailers. Programma In tien jaar tijd groeide Kruidvat van 184 naar 294 winkels in Belgi\u00eb. De retailer gooide het roer radicaal om. 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