{"id":100259,"date":"2024-06-12T09:51:15","date_gmt":"2024-06-12T07:51:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=100259"},"modified":"2024-06-12T09:52:23","modified_gmt":"2024-06-12T07:52:23","slug":"kessebohmer-wereldspeler-in-winkelinrichting-komt-naar-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/kessebohmer-wereldspeler-in-winkelinrichting-komt-naar-benelux\/","title":{"rendered":"Kesseb\u00f6hmer: wereldspeler in winkelinrichting komt naar Benelux"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100275\" data-id=\"100275\" 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wp-image-100273\" data-id=\"100273\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/edeka-meyer-neumunster3-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/edeka-meyer-neumunster3-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/edeka-meyer-neumunster3-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/edeka-meyer-neumunster3-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/edeka-meyer-neumunster3-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/edeka-meyer-neumunster3-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/edeka-meyer-neumunster3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100261\" data-id=\"100261\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/e-center-chemnitz-rohrsdorf-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/e-center-chemnitz-rohrsdorf-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/e-center-chemnitz-rohrsdorf-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/e-center-chemnitz-rohrsdorf-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/e-center-chemnitz-rohrsdorf.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><em>(Publireportage)<\/em> <strong>Kesseb\u00f6hmer<\/strong>, de \u201cslapende reus\u201d van de winkelinrichting, opent een Beneluxafdeling. De hofleverancier van de grote Duitse harddiscounters ziet hier potentieel om winkelconcepten en producten op maat te ontwikkelen voor lokale retailers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retailoplossingen van a tot z<\/h2>\n\n\n\n<p>Een heel bekende naam is Kesseb\u00f6hmer nog niet in de Benelux. Nochtans realiseert het Duitse bedrijf alle winkelinrichting wereldwijd voor de grootste Duitse discounters. Een enorm volume, maar niet zichtbaar voor buitenstaanders. \u201cEen slapende reus\u201d, noemt Paulien Servaes de winkelbouwer. Sinds 1 maart is zij Business Development Manager voor de nieuwe, lokale afdeling Kesseb\u00f6hmer Retail Solutions Benelux.<\/p>\n\n\n\n<p>Kesseb\u00f6hmer is gespecialiseerd in productontwikkeling, winkelconcepten en retailoplossingen, vanuit vier productielocaties in Duitsland. Het bedrijf staat sterk in zowel metaalproductie als houtbewerking \u2013 en in de combinatie van die materialen. Of het nu gaat om winkelrekken, displays, kassameubels, communicatie, logo-ontwerp of zelfs vloertegels: de winkelinrichter heeft de expertise om alles van a tot z zelf te ontwerpen, te produceren en uit te rollen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brede klantengroep<\/h2>\n\n\n\n<p>\u201cMet een gespecialiseerd team van designers, conceptontwikkelaars \u00e9n productontwikkelaars hebben we elke oplossing in huis. We leggen ons toe op klantspecifieke oplossingen en maatwerk, maar we hebben ook de logistieke kracht om die dan massaal te implementeren. We hebben bijvoorbeeld de broodmeubels voor internationale Duitse discounters ontwikkeld, waarvan we duizenden stuks wereldwijd installeren.\u201d<\/p>\n\n\n\n<p>Kesseb\u00f6hmer werd groot met foodretail: \u201cHet succes van onze klanten heeft het succes van onze groep bepaald. We zijn samen kunnen groeien met de grote Duitse harddiscounters, die wereldwijd een enorme expansie hebben gerealiseerd.\u201d Intussen bedient het bedrijf een bredere klantengroep, met supermarktketens als Rewe en Edeka maar ook Maxi Zoo, KIK, Action en Sligro. De groep heeft eigen filialen in Frankrijk, Oostenrijk, het VK en de VS. Indirect is Kesseb\u00f6hmer actief in 56 exportlanden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lokale helden<\/h2>\n\n\n\n<p>Nu volgt dus de Benelux. Een bijkomende speler in de sector kan voor retailers interessant zijn: \u201cEr zijn in Belgi\u00eb, Luxemburg en Nederland niet zoveel aanbieders van klantengeleiding en kassasystemen, bijvoorbeeld. Er is bovendien nood aan een lokale aansturing: de mentaliteit en de werkwijze is hier toch anders. We willen graag lokale helden beter begrijpen en bedienen: denk aan Colruyt, Delhaize, Albert Heijn, Carrefour&#8230; Maar ook de zelfstandige supermarkt om de hoek mag bellen.\u201d<\/p>\n\n\n\n<p>Paulien Servaes is geen onbekende in de wereld van de winkelinrichting: ze werkte gedurende meer dan vier jaar in de sector. \u201cWinkelinrichting is altijd een passie voor mij geweest. Ik heb gemerkt dat, eenmaal winkelinrichting in je hart zit, het erg moeilijk is om die lokroep te negeren. <em>Einmal ladenbau, immer ladenbau<\/em>. Ik heb een masterdiploma in marketing, heb interieurvormgeving gevolgd in avondschool, heb me gespecialiseerd in de circulariteit van bouwmaterialen en door een opleiding als kaasmeester ben ik ook vertrouwd met HACCP.\u201d<\/p>\n\n\n\n<p>Voor een open gesprek over winkelinrichting kunnen retailers Paulien Servaes contacteren via <a href=\"mailto:p.servaes@kesseboehmer.de\">p.servaes@kesseboehmer.de<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kesseboehmer.com\/en\/retail-solutions\">https:\/\/www.kesseboehmer.com\/en\/retail-solutions<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kesseb\u00f6hmer, de \u201cslapende reus\u201d van de winkelinrichting, opent een Beneluxafdeling. De hofleverancier van de grote Duitse harddiscounters ziet hier potentieel om winkelconcepten en producten op maat te ontwikkelen voor lokale retailers.<\/p>\n","protected":false},"author":3,"featured_media":100275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[1490],"topic":[318,194,264],"region":[324],"class_list":["post-100259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-kessebohmer","topic-publireportage","topic-retail-design","topic-winkelconcept","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kesseb\u00f6hmer: wereldspeler in 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