{"id":100312,"date":"2024-06-12T15:26:27","date_gmt":"2024-06-12T13:26:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=100312"},"modified":"2024-06-12T15:32:02","modified_gmt":"2024-06-12T13:32:02","slug":"in-beeld-niet-kopen-wel-kijken-en-voelen-in-de-lupilu-pop-up-van-lidl","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-niet-kopen-wel-kijken-en-voelen-in-de-lupilu-pop-up-van-lidl\/","title":{"rendered":"[In Beeld] Niet kopen, wel kijken en voelen in de Lupilu pop-up van Lidl"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100347\" data-id=\"100347\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl19-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl19-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl19-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl19-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl19-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl19.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100349\" data-id=\"100349\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl21-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl21-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl21-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl21-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl21.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100333\" data-id=\"100333\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl11-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl11-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl11-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl11-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl11.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100321\" data-id=\"100321\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl5-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl5-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl5-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl5-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl5.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100313\" data-id=\"100313\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/lidl1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/lidl1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/lidl1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/lidl1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/lidl1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/lidl1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100315\" data-id=\"100315\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl2-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl2-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl2-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl2-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl2.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100317\" data-id=\"100317\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl3.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100319\" data-id=\"100319\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl4-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl4-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl4-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl4-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl4.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100325\" data-id=\"100325\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl7-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl7-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl7-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl7-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl7.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100327\" data-id=\"100327\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl8-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl8-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl8-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl8-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl8-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl8.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100329\" data-id=\"100329\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl9-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl9-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl9-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl9-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl9.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100331\" data-id=\"100331\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl10-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl10-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl10-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl10-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl10-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl10.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100335\" data-id=\"100335\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl12-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl12-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl12-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl12-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl12-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl12.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100337\" data-id=\"100337\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl13-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl13-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl13-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl13-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl13-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl13.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100341\" data-id=\"100341\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl16-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl16-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl16-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl16-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl16.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100343\" data-id=\"100343\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl17-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl17-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl17-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl17-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl17.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100359\" data-id=\"100359\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl26-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl26-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl26-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl26-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Lidl26.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>In een tijdelijke winkel geeft <strong>Lidl <\/strong>z\u2019n uitgebreide babyassortiment onder het huismerk <strong>Lupilu <\/strong>de ruimte. Shoppers kunnen er kennismaken met de kwaliteit van de producten. In non-food heeft private label nog een inhaalslag te maken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inspirerende winkelomgeving<\/h2>\n\n\n\n<p>Woensdagmiddag opende Lidl de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-opent-tijdelijke-babywinkel-in-antwerpen\/\">al eerder aangekondigde<\/a> Lupilu pop-upwinkel op de Antwerpse Meir. Met deze tijdelijke winkel op een toplocatie wil de discounter z\u2019n uitgebreide baby-assortiment onder het huismerk in de kijker zetten. De babycategorie is strategisch erg belangrijk voor Lidl: jonge gezinnen zijn immers een interessante doelgroep.<\/p>\n\n\n\n<p>Shoppers vinden hier wel 1800 referenties, van voeding over verzorgingsproducten en luiers tot kledij, accessoires en speelgoed. Het merendeel van dat aanbod verkoopt Lidl uitsluitend online. Hier brengt de retailer de categorie ook offline: het assortiment krijgt volop de ruimte in een mooie, inspirerende winkelomgeving op twee verdiepingen, met de focus op kledij, speelgoed en voeding op het gelijkvloers en op accessoires en kinderkamers op de eerste verdieping. Er is beneden ook een speelhoek, pashokjes en een verzorgingskamer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Drempel wegnemen<\/h2>\n\n\n\n<p>De producten kopen en meenemen kan je hier niet: wel kijken, vastpakken, voelen, testen. QR-codes bij de producten leiden naar de webshop. \u201cWe willen de kwaliteit van ons assortiment aantonen,\u201d vertelt woordvoerster Isabelle Colbrandt. \u201cVoor jonge ouders is dat superbelangrijk. Huismerken zijn al wel een evidentie in voeding, maar in non-food zijn A-merken nog vaak de referentie. We willen die drempel wegnemen.\u201d<\/p>\n\n\n\n<p>De retailer breidt z\u2019n aanbod zowel online als offline nog voortdurend uit naar nieuwe categorie\u00ebn, om een echte \u201cone stop shop\u201d te worden. In de fysieke winkels is het aantal referenties al gestegen tot 2400, en dat worden er binnen afzienbare tijd 2600.<\/p>\n\n\n\n<p>De baby-pop-up is een lokaal initiatief van Lidl Belgi\u00eb: voor de retailer is dit dus een internationale primeur. \u201cWe gaan onze buitenlandse collega\u2019s zeker op de hoogte brengen. Ook voor onze tijdelijke kerstwinkel van enkele jaren geleden was er veel bijval.\u201d De Lupilu pop-upwinkel is nog geopend tot 22 juni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In een tijdelijke winkel geeft Lidl z\u2019n uitgebreide babyassortiment onder het huismerk Lupilu de ruimte. Shoppers kunnen er kennismaken met de kwaliteit van de producten. In non-food heeft private label nog een inhaalslag te maken. <\/p>\n","protected":false},"author":3,"featured_media":100347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[204],"topic":[721,264],"region":[85],"class_list":["post-100312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","topic-in-beeld","topic-winkelconcept","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Niet kopen, wel kijken en voelen in de Lupilu pop-up van Lidl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In een tijdelijke winkel geeft Lidl z\u2019n 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