{"id":100400,"date":"2024-06-13T11:08:10","date_gmt":"2024-06-13T09:08:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=100400"},"modified":"2024-06-13T12:02:08","modified_gmt":"2024-06-13T10:02:08","slug":"bieralarm-nederland-exporteert-al-meer-bier-dan-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/bieralarm-nederland-exporteert-al-meer-bier-dan-belgie\/","title":{"rendered":"Bieralarm: Nederland exporteert al meer bier dan Belgi\u00eb"},"content":{"rendered":"\n

De Belgische biersector krijgt klappen: Belgen dronken vorig jaar opvallend minder bier en vooral de export daalde aanzienlijk. Nederland heeft Belgi\u00eb zelfs al ingehaald als grootste bierexporteur. Wat is er aan de hand?<\/p>\n\n\n\n

Minder op caf\u00e9<\/h2>\n\n\n\n

Is Belgisch bier te duur geworden? Of lusten mensen het gewoon niet meer? De consumptie van Belgisch bier heeft in 2023 een historisch dieptepunt bereikt: in eigen land daalde het volume met 6% naar 6,53 miljoen hectoliter, maar voor het eerst sinds de metingen was er ook een stevige daling (7,5%) van de export. Buiten de EU viel de verkoop zelfs met 22,2%. Nederland is vandaag nota bene de grootste bierexporteur van Europa.<\/p>\n\n\n\n

In het binnenland is de bierconsumptie al jaren aan het dalen, maar nu is de daling drie keer zo sterk als gemiddeld<\/a>, zeggen de Belgische Brouwers aan De Tijd. De stijgende prijzen zijn volgens de brouwers de grote boosdoeners, zeker in de horeca. Dankzij de stevige prijsconcurrentie kopen Belgen hun bier steeds meer in de retail, terwijl de horeca (door de hogere prijzen) terrein verliest. <\/p>\n\n\n\n

Al kan het ook betekenen dat de Belg gewoon minder op caf\u00e9 gaat. Een andere kwestie is de groeiende vraag naar dranken zonder alcohol. Het volume van bieren zonder of met weinig alcohol steeg wel met 12%, al is die markt nog maar goed voor 4,8% van de hele sector.<\/p>\n\n\n\n

Voorkeur voor lokaal<\/h2>\n\n\n\n

Voor de export \u2013 met 15 miljoen hectoliter bijna 3 keer zo groot als de eigen consumptie \u2013 spelen de prijzen eveneens een kwalijke rol. Door de hogere kosten geven buitenlandse markten steeds meer de voorkeur aan lokaal aanbod, zoals dat onder andere in Itali\u00eb, Frankrijk en de Verenigde Staten sterk groeit. De export naar de VS daalde zo met 18% in 2023, sinds 2020 is de Amerikaanse afzet ondertussen zelfs tien keer kleiner geworden. Rusland is nu opvallend genoeg de grootste afzetmarkt voor Belgische bieren.<\/p>\n\n\n\n

De gevolgen laten zich voelen: vorig jaar gingen 36 brouwerijen op de fles, terwijl voor het eerst in 15 jaar meer brouwerijen sloten dan nieuwe opstartten. Belgi\u00eb telde eind december 417 brouwerijen, volgens de brouwersfederatie.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Belgische biersector krijgt klappen: Belgen dronken vorig jaar opvallend minder bier en vooral de export daalde aanzienlijk. Nederland heeft Belgi\u00eb zelfs al ingehaald als grootste bierexporteur. Wat is er aan de hand?<\/p>\n","protected":false},"author":5,"featured_media":19583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[736],"people":[],"extra":[],"company":[],"topic":[386],"region":[90],"class_list":["post-100400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","topic-fmcg","region-belgie"],"acf":[],"yoast_head":"\nBieralarm: Nederland exporteert al meer bier dan Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Belgische biersector krijgt klappen: Belgen dronken vorig jaar opvallend minder bier en vooral de export daalde aanzienlijk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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