{"id":100514,"date":"2024-06-15T08:24:00","date_gmt":"2024-06-15T06:24:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=100514"},"modified":"2024-06-17T12:04:40","modified_gmt":"2024-06-17T10:04:40","slug":"in-beeld-decathlon-heropent-eerste-belgische-winkel-in-ikea-stijl","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/in-beeld-decathlon-heropent-eerste-belgische-winkel-in-ikea-stijl\/","title":{"rendered":"[In Beeld] Decathlon heropent eerste Belgische winkel in &#8220;Ikea-stijl&#8221;"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100523\" data-id=\"100523\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Decathlon <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100521\" data-id=\"100521\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100519\" data-id=\"100519\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100517\" data-id=\"100517\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100515\" data-id=\"100515\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>De <strong>Decathlon<\/strong>-winkel van Evere zit in een nieuw jasje. De grootste Belgische vestiging is als eerste van het land ingericht met het nieuwste winkelconcept, zoals dat eerder al in Parijs en Londen te zien was. Het maakt allemaal deel uit van de grote \u2018rebranding\u2019 van de sportretailer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eerste van 33<\/h2>\n\n\n\n<p>Zaterdag heropende de winkel van 9.300&nbsp;m\u00b2 met een nieuwe indeling en huisstijl, om \u201cklanten beter wegwijs te maken\u201d tussen de 45.000&nbsp;uitgestalde producten. Tegen eind&nbsp;2025 krijgen 33 Belgische dezelfde behandeling, net als <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/in-beeld-dit-is-het-nieuwe-winkelconcept-van-decathlon\/\" target=\"_blank\" rel=\"noopener\">op termijn alle 1.700&nbsp;Decathlons wereldwijd<\/a>.<\/p>\n\n\n\n<p>De nieuwe lay-out is niet alleen \u201cavontuurlijker\u201d, maar ook in \u201cIkea-stijl\u201d volgens het persbericht: bezoekers volgen er een wandelpad dat hen langs de verschillende sportopstellingen leidt. Of zoals de keten het uitdrukt: \u201ceen circulaire winkelroute, waarbij bezoekers in elk gangpad in elke afdeling links en rechts artikelen uit dezelfde sport zien\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Showcases en digitale zuilen<\/h2>\n\n\n\n<p>De bedoeling is duidelijk: <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/decathlon-in-nieuw-kleedje-met-eigen-swoosh\/\" target=\"_blank\" rel=\"noopener\">in plaats van de \u2018big box\u2019 van weleer, moet Decathlon een \u201contdekkingswinkel\u201d worden<\/a>. \u201cJe wordt bij wijze van spreken ondergedompeld in elke sport. Dat moet het makkelijker maken om intu\u00eftief te navigeren in ons ruime assortiment\u201d, zegt Gregory Crucifix. Zogenaamde \u2018showcases\u2019 tonen hoe de producten gebruikt en gecombineerd kunnen worden, terwijl klanten producten via digitale zuilen kunnen vergelijken. Ze kunnen producten op de zuilen leggen, waarna ze op het beeldscherm erboven alle specificaties te zien krijgen.<\/p>\n\n\n\n<p>Online en offline moeten elkaar ook beter aanvullen: naast de fysieke winkels krijgt ook de website vanaf volgende week een nieuwe look. Via digitale schermen wordt het online assortiment naar de winkels gebracht, terwijl het assortiment in de winkel is geoptimaliseerd. Decathlon koos recent voor een vereenvoudigd merkenportfolio van negen huismerken, naast vier zogenoemde expertmerken. Een voorbeeld van dat laatste is wielermerk Van&nbsp;Rysel, dat <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/in-beeld-decathlon-fietsmerk-krijgt-eigen-shop-in-londen\/\" target=\"_blank\" rel=\"noopener\">in Londen een eigen shop-in-shop kreeg<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Decathlon-winkel van Evere zit in een nieuw jasje. De grootste Belgische vestiging is als eerste van het land ingericht met het nieuwste winkelconcept, zoals dat eerder al in Parijs en Londen te zien was. Het maakt allemaal deel uit van de grote \u2018rebranding\u2019 van de sportretailer.<\/p>\n","protected":false},"author":5,"featured_media":100523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[361],"topic":[194],"region":[178],"class_list":["post-100514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-decathlon","topic-retail-design","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Decathlon heropent eerste Belgische winkel in &quot;Ikea-stijl&quot; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Decathlon van Evere zit in een nieuw jasje. 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