{"id":101172,"date":"2024-06-25T15:20:53","date_gmt":"2024-06-25T13:20:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101172"},"modified":"2024-06-25T15:37:15","modified_gmt":"2024-06-25T13:37:15","slug":"lidl-snoeit-aan-de-top","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-snoeit-aan-de-top\/","title":{"rendered":"Lidl snoeit aan de top"},"content":{"rendered":"\n<p><strong>Lidl<\/strong>-topman Kenneth McGrath herschikt zijn directieteam: met een gestroomlijnde managementstructuur wil de retailer effici\u00ebnter en slagkrachtiger worden. De discounter wil ook het merk Lidl versterken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus op de klant<\/h2>\n\n\n\n<p>Maandenlang werkte Lidl in strikte geheimhouding aan een nieuwe managementstructuur, die zopas bekend werd gemaakt. McGrath wil daarmee zijn bedrijf effici\u00ebnter maken en <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/schwarz-gruppe-lidl-stellt-den-vorstand-neu-auf-178409\" target=\"_blank\" rel=\"noopener\">slankt zijn directieteam af van negen naar zeven leden<\/a>, meldt Lebensmittel Zeitung.<\/p>\n\n\n\n<p>Nieuw is een overkoepelende klantendivisie onder leiding van voormalig <strong>BMW<\/strong>-manager Jens Thiemer, de enige externe figuur in het directieteam \u2013 hij kwam over in januari. Zijn afdeling moet een consistente winkelervaring garanderen, offline en online. Lidl wil tot een \u201crelatiemerk\u201d uitgroeien: de sponsoring van het lopende EK voetbal is daarvan een illustratie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grotere wendbaarheid<\/h2>\n\n\n\n<p>Voortaan heeft Lidl maar \u00e9\u00e9n landendirectie in plaats van drie of vier, met het oog op een grotere wendbaarheid. Die verantwoordelijkheid gaat naar Georg Kr\u00f6ll, \u00e9\u00e9n van de voormalige landendirecteurs. Zijn vroegere evenknie Maksymilian Braniecki volgt Andr\u00e9 Becker \u2013 die het bedrijf in mei plotseling verliet \u2013 op als directeur personeelszaken.<\/p>\n\n\n\n<p>Inkoop blijft onder leiding van Christoph Pohl, die wel het accent moet verschuiven naar klantgerichtheid en differentiatie. Meer details over de toekomstige inkoopstructuur maakt de retailer pas vrijdag intern bekend. Ook logistiek directeur Matthias Oppitz blijft op post en krijgt er de verantwoordelijkheid over het vastgoed bij. Pierre Schalbe behoudt de verantwoordelijkheid over administratie. De wijzigingen gaan in op 1&nbsp;juli.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl-topman Kenneth McGrath herschikt zijn directieteam: met een gestroomlijnde managementstructuur wil de retailer effici\u00ebnter en slagkrachtiger worden. De discounter wil ook het merk Lidl versterken. <\/p>\n","protected":false},"author":3,"featured_media":35632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[204],"topic":[478],"region":[],"class_list":["post-101172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","topic-managementwissel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl snoeit aan de top - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl-topman Kenneth McGrath herschikt zijn directieteam: met een gestroomlijnde managementstructuur wil de retailer effici\u00ebnter worden.\" \/>\n<meta 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