{"id":101240,"date":"2024-06-26T16:08:30","date_gmt":"2024-06-26T14:08:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101240"},"modified":"2024-06-27T14:06:18","modified_gmt":"2024-06-27T12:06:18","slug":"aanbod-fairtrade-groeit-maar-koffie-en-bananen-onder-druk","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aanbod-fairtrade-groeit-maar-koffie-en-bananen-onder-druk\/","title":{"rendered":"Aanbod Fairtrade groeit, maar koffie en bananen onder druk"},"content":{"rendered":"\n

Fairtrade zet zich eerder moeizaam door in uitdagende economische tijden: consumenten en bedrijven wegen duurzaamheid af tegen prijs. Bij de retailers tonen Aldi<\/strong>, Bio-Planet<\/strong>, Colruyt<\/strong> en Lidl<\/strong> zich voorlopers.<\/p>\n\n\n\n

Marktaandeel houdt stand<\/h2>\n\n\n\n

De markt voor Fairtrade producten groeide vorig jaar in Belgi\u00eb met ongeveer 6% naar 330 miljoen euro, tegenover 312 miljoen euro vorig jaar. Die omzetgroei is grotendeels toe te schrijven aan de inflatie. De uitgekeerde Fairtrade-premie, \u00e9\u00e9n van de belangrijkste impactindicatoren, viel met 4,6% terug naar 3,85 miljoen euro.<\/p>\n\n\n\n

Voor koffie (-9,4%) en bananen (-6,2%) is de terugval in premie het grootst. Cacao (+2,8%) steekt koffie voorbij als belangrijkste fairtradeproduct op de Belgische markt, maar ook bloemen (+12,1%), katoen (+2,1%) en suiker (+8,9%) boeken groei. Qua marktaandeel houdt Fairtrade goed stand met een stijging van 0,7 procentpunt voor cacao en een daling van 0,3 procentpunt voor koffie en van 1,8 procentpunt voor bananen.<\/p>\n\n\n\n

Toch optimisme<\/h2>\n\n\n\n

Die lichte terugval is een internationale trend, zegt Philippe Weiler, directeur van Fairtrade Belgi\u00eb: \u201cEen gevolg van de economische crisis. Het model staat wat onder druk, men weegt duurzaamheid af tegen prijs. 2023 kenmerkt zich vooral in een horizontale groei en dus een grotere diversiteit aan producten, maar minder in verticale zin en groei in omzet.\u201d Hij blijft optimistisch: \u201cMet de aankomende wetgevingen zoals de Europese ontbossingswet en de richtlijn rond ketenzorg, zien we dat bedrijven meer en meer op ons rekenen voor de nodige ondersteuning.\u201d<\/p>\n\n\n\n

Vorig jaar kwamen er in Belgi\u00eb 476 nieuwe Fairtrade-gecertificeerde producten op de markt, van energierepen en prote\u00efnepoeders bij Decathlon over strijkhoezen bij Brabantia tot trosanjers bij Aldi. Ook binnen de klassieke categorie\u00ebn koffie en chocolade verschenen nieuwe producten en smaken. Afgelopen dinsdagavond bekroonde Fairtrade Belgi\u00eb de \u201cFrontrunners\u201d die de grootste bijdrage leveren aan de groei van Fairtrade in Belgi\u00eb. Bij de retailers wonnen Aldi, Bio-Planet, Colruyt en Lidl een award, bij de merken gingen prijzen naar Oxfam Fair Trade, Galler, Fruit at Work en Miko.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Fairtrade zet zich eerder moeizaam door in uitdagende economische tijden: consumenten en bedrijven wegen duurzaamheid af tegen prijs. 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