{"id":10138,"date":"2015-08-21T07:08:09","date_gmt":"2015-08-21T07:08:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/prijs-smartphones-dalende-lijn-europa\/"},"modified":"2015-08-21T07:08:09","modified_gmt":"2015-08-21T07:08:09","slug":"prijs-smartphones-dalende-lijn-europa","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/prijs-smartphones-dalende-lijn-europa\/","title":{"rendered":"Prijs smartphones in dalende lijn in Europa"},"content":{"rendered":"

Dalende omzet<\/h2>\n

De gemiddelde prijs voor een smartphone daalde in Europa van 408 euro vorig jaar naar 350 euro dit jaar<\/a>. In Centraal- en Oost-Europa viel de prijs zelfs met 18 procent terug naar amper 191 euro. Dat zegt marktonderzoeker GfK.<\/p>\n

In totaal werden er in het tweede kwartaal 30,3 miljoen telefoons verkocht in West-Europa. Dat is een stijging van 9 procent ten opzichte van een jaar eerder. Toch was er een flinke daling van de omzet: de omzet viel terug van 12,5 miljard dollar (11,1 miljard euro) naar 11,7 miljard dollar (10,4 miljard euro).<\/p>\n

\u00a0<\/p>\n

Wel groei in Verenigde Staten en China<\/h2>\n

Al wordt de dalende lijn niet over de hele wereld doorgetrokken: in de Verenigde Staten steeg de gemiddelde prijs van 382 dollar (339 euro) naar 409 dollar (363 euro). Het volume groeide er ook met 10 procent naar 44,4 miljoen stuks, waardoor de omzet uitkwam op 18,2 miljard dollar (16,2 miljard euro). Dat is een groei van 19 procent.<\/p>\n

De grootste groei was weliswaar te vinden in China, waar de populariteit van de iPhone zorgde voor een stijging van 31 procent naar 302 dollar (274 euro). De omzet kwam zo uit op 26,8 miljard dollar (23,8 miljard euro), een groei van 17 procent.<\/p>\n

GfK verwacht dat de volledige markt in 2015 met 10 procent zal groeien. Vorig jaar was dat nog 23 procent, maar ondertussen is de markt in bepaalde gebieden verzadigd geraakt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dalende omzet De gemiddelde prijs voor een smartphone daalde in Europa van 408 euro vorig jaar naar 350 euro dit jaar. In Centraal- en Oost-Europa viel de prijs zelfs met 18 procent terug naar amper 191 euro. Dat zegt marktonderzoeker GfK. In totaal werden er in het tweede kwartaal 30,3 miljoen telefoons verkocht in West-Europa. […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"\nPrijs smartphones in dalende lijn in Europa - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/prijs-smartphones-dalende-lijn-europa\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prijs smartphones in dalende lijn in Europa - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Dalende omzet De gemiddelde prijs voor een smartphone daalde in Europa van 408 euro vorig jaar naar 350 euro dit jaar. 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