{"id":101637,"date":"2024-07-03T10:29:02","date_gmt":"2024-07-03T08:29:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101637"},"modified":"2024-07-04T08:59:15","modified_gmt":"2024-07-04T06:59:15","slug":"giny-boer-verlaat-ca","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/giny-boer-verlaat-ca\/","title":{"rendered":"Giny Boer verlaat C&amp;A"},"content":{"rendered":"\n<p>Giny Boer stopt als CEO bij <strong>C&amp;A<\/strong>. Edward Brenninkmeijer neemt haar functie ad interim over, terwijl de moderetailer op zoek gaat naar een opvolger.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moderniseringsproject<\/h2>\n\n\n\n<p>Boer wil zich volgens het persbericht concentreren op niet-uitvoerende opportuniteiten. Ze <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/ca-puts-three-women-charge-europe\/\" target=\"_blank\" rel=\"noopener\">trad in&nbsp;2020 aan als CEO<\/a> bij C&amp;A: ze kwam toen over van <strong>IKEA<\/strong>. Boer zetten bij de modegroep een ambitieus moderniseringsproject op gang, dat gepaard ging met <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/waarom-ca-winkels-moet-sluiten\/\" target=\"_blank\" rel=\"noopener\">winkelsluitingen in heel Europa<\/a> &#8211; maar ook met een grootschalig vernieuwingsprogramma voor alle fysieke winkels. De retailer wil voortaan <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/ca-wil-groeien-met-kleinere-stadswinkels\/\" target=\"_blank\" rel=\"noopener\">groeien met kleinere stadswinkels<\/a> die focussen op inspiratie en service voor een vrouwelijk publiek. Tegelijk was de ambitie om tegen&nbsp;2026 de helft van de omzet uit online te halen en zo ook een jonger publiek aan te spreken, maar die ambitie moest de retailer terugschroeven.<\/p>\n\n\n\n<p>Of met het vertrek van de topvrouw ook het vernieuwingsproject van het modebedrijf ophoudt of wijzigt, is nog niet duidelijk. Voor de continu\u00efteit na haar vertrekt zorgt voorlopig Edward Brenninkmeijer, een telg van de bekende eigenaarsfamilie van C&amp;A. In de afgelopen tien jaar was hij CEO van C&amp;A Brazili\u00eb, Mexico en China en leidde hij C&amp;A Europa als interim CEO voordat Giny Boer in dienst trad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Giny Boer stopt als CEO bij C&#038;A. Edward Brenninkmeijer neemt ad interim haar functie over, terwijl de moderetailer op zoek gaat naar een opvolger. <\/p>\n","protected":false},"author":3,"featured_media":101705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[975],"extra":[],"company":[656],"topic":[478],"region":[],"class_list":["post-101637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","people-giny-boer","company-ca","topic-managementwissel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giny Boer verlaat C&amp;A - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Giny Boer stopt als CEO bij C&amp;A. 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