Maar we zetten pas vijf jaar echt alle middelen in<\/a>“, zegt Yannick Fierling, hoofd van Haier Europe, aan RTL. Het merk verkoopt zowat alle elektronica, zo lang er bij de klant maar vraag naar is. Zo verkoopt het niet enkel huishoudapparaten, maar ook smartphones, tv’s en zelfs gekoelde wijnkelders.<\/p>\n\u00a0<\/p>\n
Haier wil niet teren op het typische Chinese imago van lage prijzen en vaak ook een mindere kwaliteit: Fierling vindt dat zijn apparaten van goede kwaliteit zijn en voegt eraan toe dat er soms ook wordt gemikt op het hogere segment binnen de markt. Op de IFA-beurs in Berlijn worden alvast enkele speciale apparaten getoond, zoals een wasmachine met twee trommels die twee ladingen was in \u00e9\u00e9n keer kan doen.<\/p>\n","protected":false},"excerpt":{"rendered":"
Breed assortiment Haier haalt momenteel nog bijna driekwart van zijn omzet in Azi\u00eb, maar is ook al tien jaar aanwezig in Europa. “Maar we zetten pas vijf jaar echt alle middelen in“, zegt Yannick Fierling, hoofd van Haier Europe, aan RTL. Het merk verkoopt zowat alle elektronica, zo lang er bij de klant maar vraag […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"\n
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