{"id":102818,"date":"2024-07-30T15:55:49","date_gmt":"2024-07-30T13:55:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=102818"},"modified":"2024-07-30T16:47:49","modified_gmt":"2024-07-30T14:47:49","slug":"guylian-snoept-nieuwe-ceo-af-van-godiva","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/guylian-snoept-nieuwe-ceo-af-van-godiva\/","title":{"rendered":"Guylian snoept nieuwe CEO af van Godiva"},"content":{"rendered":"\n<p>Leen Baeten verruilt <strong>Godiva<\/strong> voor de chocolade zeevruchten van <strong>Guylian<\/strong>. Ze volgt er CEO Tom Snick op, die sinds&nbsp;2021 aan het roer stond van het Belgische chocolademerk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Nieuw en spannend hoofdstuk&#8221;<\/h2>\n\n\n\n<p>De Belgische chocoladefabrikant Guylian heeft aangekondigd dat Baeten op 1&nbsp;augustus zijn nieuwe CEO wordt. Met vijftien jaar ervaring in de snoep- en zoetwarenindustrie brengt de 43-jarige Baeten heel wat expertise mee: ze vervulde de afgelopen jaren verschillende rollen bij sectorgenoot Godiva, waar ze de afgelopen vier jaar <em>head of business<\/em> voor Europa en marketingdirecteur voor Europa, het Midden-Oosten en Afrika was.<\/p>\n\n\n\n<p>De ervaring zal meer dan welkom zijn, want Guylian lijkt voor stevige uitdagingen te staan. Snick <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/guylian-op-zoek-naar-nieuwe-ceo-na-vertrek-tom-snick\/\" target=\"_blank\" rel=\"noopener\">vertrok in maart plots zonder reden op te geven<\/a>, drie jaar nadat hij werd aangesteld door de Zuid-Koreaanse eigenaar Lotte Confectionery. Met een forse rebranding, nieuwe receptuur en duurzaamheidsengagementen had Snick de omzet tegen&nbsp;2026 moeten verdubbelen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing als drijvende kracht<\/h2>\n\n\n\n<p>Nu zegt Baeten Guylian &#8220;door een nieuw en spannend hoofdstuk te loodsen&#8221; en het merk naar nieuwe hoogten te willen brengen. &#8220;Marketing zal de drijvende kracht zijn in het cre\u00ebren van waarde voor al onze stakeholders: werknemers, consumenten en zakenpartners, en zeker ook de samenleving en de planeet&#8221;, aldus de nieuwe CEO.<\/p>\n\n\n\n<p>Guylian produceert jaarlijks meer dan 800&nbsp;miljoen pralines in een productiefaciliteit van 27.000&nbsp;m\u00b2 in Sint-Niklaas en stelt ongeveer 200&nbsp;mensen tewerk. Sinds&nbsp;2008 maakt het bedrijf deel uit van de Lotte Group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leen Baeten verruilt Godiva voor de chocolade zeevruchten van Guylian. Ze volgt er CEO Tom Snick op, die sinds 2021 aan het roer stond van het Belgische chocolademerk.<\/p>\n","protected":false},"author":5,"featured_media":102819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1053],"topic":[478],"region":[90],"class_list":["post-102818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-guylian","topic-managementwissel","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guylian snoept nieuwe CEO af van Godiva - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Leen Baeten verruilt Godiva voor de chocolade zeevruchten van Guylian. 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