{"id":102890,"date":"2024-07-31T13:30:20","date_gmt":"2024-07-31T11:30:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=102890"},"modified":"2024-08-01T11:13:07","modified_gmt":"2024-08-01T09:13:07","slug":"google-houdt-third-party-cookies-toch-wat-zijn-de-gevolgen-voor-retailers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/google-houdt-third-party-cookies-toch-wat-zijn-de-gevolgen-voor-retailers\/","title":{"rendered":"Google houdt third-party cookies toch: wat zijn de gevolgen voor retailers?"},"content":{"rendered":"\n

Google<\/strong> heeft aangekondigd dat het zogenaamde third-party cookies<\/em> toch langer zal blijven ondersteunen in zijn Chrome-browser. Het besluit heeft verstrekkende gevolgen voor de retailsector, die sterk afhankelijk is van de cookies voor gerichte marketing en dataverzameling.<\/p>\n\n\n\n

Consument zelf laten kiezen?<\/h2>\n\n\n\n

In een recente blogpost kondigde Anthony Chavez, vicepresident van de Privacy Sandbox, aan dat gebruikers in staat zullen zijn om een ge\u00efnformeerde keuze te maken over third-party tracking<\/em>, die ze op elk moment kunnen aanpassen. Het plan lijkt op het beleid van Apple<\/strong> om dat soort bespiedpraktijken te beperken, maar details over de implementatie ontbreken nog.<\/p>\n\n\n\n

Met de verlenging van de ondersteuning van deze cookies krijgen retailers in ieder geval wel meer tijd om hun digitale marketingstrategie\u00ebn aan te passen en alternatieve methoden te verkennen. Een verschuiving naar een toekomst zonder cookies lijkt immers toch onvermijdelijk…<\/p>\n","protected":false},"excerpt":{"rendered":"

Google heeft aangekondigd dat het zogenaamde third-party cookies toch langer zal blijven ondersteunen in zijn Chrome-browser. Het besluit heeft verstrekkende gevolgen voor de retailsector, die sterk afhankelijk is van de cookies voor gerichte marketing en dataverzameling.<\/p>\n","protected":false},"author":5,"featured_media":102891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[665],"topic":[488],"region":[],"class_list":["post-102890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-google","topic-marketing"],"acf":[],"yoast_head":"\nGoogle houdt third-party cookies toch: wat zijn de gevolgen voor retailers? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Google heeft aangekondigd dat het third-party cookies toch langer zal blijven ondersteunen. 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