{"id":10302,"date":"2015-09-09T06:17:57","date_gmt":"2015-09-09T06:17:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/surfmerk-quiksilver-vraagt-faillissement-aan-voor-doorstart\/"},"modified":"2015-09-09T06:17:57","modified_gmt":"2015-09-09T06:17:57","slug":"surfmerk-quiksilver-vraagt-faillissement-aan-voor-doorstart","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/surfmerk-quiksilver-vraagt-faillissement-aan-voor-doorstart\/","title":{"rendered":"Surfmerk Quiksilver vraagt faillissement aan voor doorstart"},"content":{"rendered":"

Reorganisatie<\/h2>\n

Het faillissement is wel enkel van toepassing op de Amerikaanse activiteiten van Quiksilver<\/a>. Volgens het bedrijf loopt in Europa en de regio Asia-Pacific immers alles goed genoeg om te blijven doorwerken.<\/p>\n

Na een grondige reorganisatie van het bedrijf zal Oaktree 175 miljoen dollar (157 miljoen euro) in Quiksilver pompen. Het krijgt zo ook meteen de meerderheid van de aandelen in handen.<\/p>\n

Oaktree heeft trouwens ook bijna 20 procent van de aandelen in handen bij Billabong, de grootste concurrent van Quiksilver. Analisten spreken al van een mogelijke fusie, maar dat wordt voorlopig ontkend door Quiksilver.<\/p>\n

\n
Al langer koers kwijt<\/h2>\n

Vorige week kwam het nieuws naar buiten dat Quiksilver op zoek was naar een overnemer<\/a>. Het merk zit immers al langer in woelig vaarwater, omdat het steeds meer klanten verliest aan fastfashionretailers, zoals Zara en H&M.<\/p>\n

In het voorbije boekjaar daalde de omzet van Quiksilver dan ook met 11 procent<\/a>. Vooral in Amerika kreeg het een grote klap: daar viel de omzet terug met 16 procent. Ook in het huidige boekjaar kon Quiksilver de verwachtingen van analisten niet inlossen. Alles samen heeft Quiksilver al twee jaar geen winst gemaakt. In een eerdere poging om terug boven water te komen had het bedrijf al enkele merken van de hand gedaan, om zo een nichepositie in de markt in te nemen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reorganisatie Het faillissement is wel enkel van toepassing op de Amerikaanse activiteiten van Quiksilver. Volgens het bedrijf loopt in Europa en de regio Asia-Pacific immers alles goed genoeg om te blijven doorwerken. Na een grondige reorganisatie van het bedrijf zal Oaktree 175 miljoen dollar (157 miljoen euro) in Quiksilver pompen. Het krijgt zo ook meteen […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nSurfmerk Quiksilver vraagt faillissement aan voor doorstart - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/surfmerk-quiksilver-vraagt-faillissement-aan-voor-doorstart\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surfmerk Quiksilver vraagt faillissement aan voor doorstart - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Reorganisatie Het faillissement is wel enkel van toepassing op de Amerikaanse activiteiten van Quiksilver. Volgens het bedrijf loopt in Europa en de regio Asia-Pacific immers alles goed genoeg om te blijven doorwerken. Na een grondige reorganisatie van het bedrijf zal Oaktree 175 miljoen dollar (157 miljoen euro) in Quiksilver pompen. 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