{"id":103083,"date":"2024-08-05T14:45:40","date_gmt":"2024-08-05T12:45:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103083"},"modified":"2024-08-05T14:56:49","modified_gmt":"2024-08-05T12:56:49","slug":"mars-voert-overnamegesprekken-met-pringles-fabrikant-kellanova","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/mars-voert-overnamegesprekken-met-pringles-fabrikant-kellanova\/","title":{"rendered":"Mars voert overnamegesprekken met Pringles-fabrikant Kellanova"},"content":{"rendered":"\n

Voedingsgigant Mars<\/strong> zou vergevorderde onderhandelingen voeren met Kellanova<\/strong>, het moederbedrijf van Pringles. Als het tot een deal komt, wordt het de grootste overname van de afgelopen tien jaar in de voedingssector.<\/p>\n\n\n\n

Geen commentaar<\/h2>\n\n\n\n

Mogelijk komt Kellanova straks in handen van Mars, al is het nog niet zeker of de overnamegesprekken daadwerkelijk tot een akkoord zullen leiden. De betrokken bedrijven geven geen commentaar op de geruchten die door Reuters en The Wall Street Journal naar buiten werden gebracht op basis van anonieme bronnen<\/a>.<\/p>\n\n\n\n

Groot nieuws is het alleszins wel: Kellanova zou zo\u2019n 27 miljard dollar (25 miljard euro) waard zijn. Een acquisitie zou de grootste deal in de voedingsindustrie kunnen worden sinds de overname van Heinz<\/strong> door 3G Capital en Warren Buffett \u2013 en de daaropvolgende fusie<\/a> met Kraft Foods in 2015. De laatste grote overname voor Mars was kauwgommerk Wrigley in 2008<\/a> \u2013 en ook daar was Warren Buffett bij betrokken.<\/p>\n\n\n\n

Fabrieken in Belgi\u00eb<\/h2>\n\n\n\n

Kellanova ontstond in 2022 als een afsplitsing van het Amerikaanse Kellogg<\/a>. Het beursgenoteerde bedrijf, goed voor een omzet van twaalf miljard dollar (elf miljard euro), omvat internationale ontbijtgranenactiviteiten met merken als Kellogg\u2019s en Frosties, en een snackdivisie met Pringles, Eggo, Cheez-It en Pop-Tarts.<\/p>\n\n\n\n

Familiebedrijf Mars is bekend van de gelijknamige chocoladesnack en de repen Snickers, Bounty en Twixx. Ook M&M\u2019s is een merk van het bedrijf, dat daarnaast actief is in dierenvoeding met Pedigree en Whiskas en in rijst met Ben\u2019s Original. Het concern realiseert een jaaromzet van ongeveer 45 miljard dollar (41 miljard euro).  <\/p>\n\n\n\n

Beide bedrijven hebben een belangrijke productie-eenheid in Belgi\u00eb: de Pringles-fabriek in Mechelen bedient negen Europese landen, de Ben\u2019s Original-rijstfabriek in Olen exporteert zelfs naar 35 landen wereldwijd.<\/p>\n","protected":false},"excerpt":{"rendered":"

Voedingsgigant Mars zou vergevorderde onderhandelingen voeren met Kellanova, het moederbedrijf van Pringles. Als het tot een deal komt, wordt het de grootste overname van de afgelopen tien jaar in de voedingssector.<\/p>\n","protected":false},"author":3,"featured_media":77462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[44],"company":[1487,564],"topic":[281],"region":[],"class_list":["post-103083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-kellanova","company-mars","topic-overname"],"acf":[],"yoast_head":"\nMars voert overnamegesprekken met Pringles-fabrikant Kellanova - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Voedingsgigant Mars zou vergevorderde onderhandelingen voeren met Kellanova, het moederbedrijf van Pringles.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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