{"id":103117,"date":"2024-08-06T09:47:32","date_gmt":"2024-08-06T07:47:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103117"},"modified":"2024-08-06T10:47:45","modified_gmt":"2024-08-06T08:47:45","slug":"zalando-gaat-verder-met-openai-na-groeikwartaal","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-gaat-verder-met-openai-na-groeikwartaal\/","title":{"rendered":"Zalando gaat verder met OpenAI na groeikwartaal"},"content":{"rendered":"\n

Zalando<\/strong> zit weer op het groeispoor: zowel de omzet als winst stegen in het tweede kwartaal. De modespeler wil nu nog meer gebruikmaken van artifici\u00eble intelligentie en de Chinese \u2018teleshopping 2.0\u2019 naar Europa halen.<\/p>\n\n\n\n

Net geen 50 miljoen klanten<\/h2>\n\n\n\n

De kwartaalomzet van Zalando steeg met 3,6% naar 2,8 miljard euro. De modemarktplaats verkocht voor 3,8 miljard euro aan producten (in brutowaarde), een stijging van 2,8%, en bediende net geen vijftig miljoen klanten. De brutowinstmarge verbeterde met 0,8 procentpunten tot 6,5% van de omzet, dankzij effici\u00ebnter inventarisbeheer en een lagere logistieke kosten. De aangepaste bedrijfswinst steeg van 144,8 naar 171,6 miljoen euro. <\/p>\n\n\n\n

De inzet van Zalando in de categorie\u00ebn sport, designer en beauty levert op, terwijl de omzet in B2B-fulfilment met meer dan 10% steeg. Natuurlijk kunnen ook investeringen in AI niet ontbreken: na de Zalando Assistant, een chatbot die klanten helpt, gaat Zalando nu een verdere samenwerking met OpenAI aan om \u201cmeer innovatieve Generative AI-oplossingen op maat voor de mode-industrie\u201d te ontwikkelen. Voorbeelden zijn alvast content en achtergrondafbeeldingen voor producten.<\/p>\n\n\n\n

Zalando wil ook \u2018social commerce\u2019 naar Europa brengen. Het bedrijf opent een nieuwe hub in Shenzhen om de Chinese expertise in aankopen via sociale media te vertalen naar \u201cgepersonaliseerde inspiratie en entertainment\u201d voor de Europese markt. In Azi\u00eb is shoppen via livestreams, vergelijkbaar met de teleshopping van weleer in een modern jasje, erg populair, maar in Europa slaat het nog niet echt aan.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zalando zit weer op het groeispoor: zowel de omzet als winst stegen in het tweede kwartaal. De modespeler wil nu nog meer gebruikmaken van artifici\u00eble intelligentie en de Chinese \u2018teleshopping 2.0\u2019 naar Europa halen.<\/p>\n","protected":false},"author":5,"featured_media":27544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[287],"topic":[88],"region":[91],"class_list":["post-103117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-zalando","topic-bedrijfsresultaten","region-europa"],"acf":[],"yoast_head":"\nZalando gaat verder met OpenAI na groeikwartaal - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zalando zit weer op het groeispoor: zowel de omzet als winst stegen in het tweede kwartaal. 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