{"id":103219,"date":"2024-08-07T11:10:49","date_gmt":"2024-08-07T09:10:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103219"},"modified":"2024-08-08T10:01:27","modified_gmt":"2024-08-08T08:01:27","slug":"colruyt-lanceert-alcoholvrije-variant-van-cultbier-cara","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-lanceert-alcoholvrije-variant-van-cultbier-cara\/","title":{"rendered":"Colruyt lanceert alcoholvrije variant van cultbier Cara"},"content":{"rendered":"\n<p>Cara, de huismerkpils van <strong>Colruyt<\/strong>, heeft nu ook een alcoholvrije variant. Cara&nbsp;0.0 wordt een vaste waarde in het assortiment, naast Cara-pils, Cara Rouge en Cara Blond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">20% groei voor alcoholvrij<\/h2>\n\n\n\n<p>Cara&nbsp;0.0, de alcoholvrije versie van de bekende Cara-pils, ligt vanaf vandaag in de rekken van alle Colruyt Laagste Prijzen-winkels in Belgi\u00eb en Luxemburg, en ook bij de filialen van CoMarkt. Een blikje kost 0,49&nbsp;euro. Het is al de vierde variant van het populaire huismerkbier. In de zomer van&nbsp;2023 lanceerde Colruyt al wel het witbier CaraFest in een beperkte oplage van net geen 10.000&nbsp;blikjes, die in een mum van tijd waren uitverkocht.<\/p>\n\n\n\n<p>Met deze lancering speelt Colruyt in op een duidelijke trend in de biermarkt. De retailer zag de verkoop van alcoholvrije bieren met&nbsp;20% stijgen in&nbsp;2023. Het aanbod groeide naar 32&nbsp;referenties, waarvan 14&nbsp;alcoholvrije pilsbieren. \u201cHet afgelopen jaar kocht \u00e9\u00e9n op drie klanten bij Colruyt al eens een alcoholvrij alternatief, waar dat een jaar eerder nog \u00e9\u00e9n op vijf was. Een enorme stijging dus. Het is duidelijk dat consumenten steeds bewuster omgaan met alcohol\u201d, zegt Dieter De Brackeleer, aankoper bier bij Colruyt.<\/p>\n\n\n\n<p>Colruyt Group lanceerde Cara in&nbsp;1980, sindsdien groeide het merk uit tot een cultmerk. Waar de bieren gebrouwen worden is een goed bewaard geheim dat het bedrijf naar eigen zeggen nooit zal onthullen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cara, de huismerkpils van Colruyt, heeft nu ook een alcoholvrije variant. Cara 0.0 wordt een vaste waarde in het assortiment, naast Cara-pils, Cara Rouge en Cara Blond.<\/p>\n","protected":false},"author":3,"featured_media":103220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[201],"topic":[233],"region":[90],"class_list":["post-103219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt","topic-innovatie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt lanceert alcoholvrije variant van cultbier Cara - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cara, de populaire huismerkpils van Colruyt, heeft nu ook een 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