{"id":103573,"date":"2024-08-13T16:47:49","date_gmt":"2024-08-13T14:47:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103573"},"modified":"2024-08-13T18:07:27","modified_gmt":"2024-08-13T16:07:27","slug":"chipotle-topman-moet-starbucks-meer-pit-bezorgen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/chipotle-topman-moet-starbucks-meer-pit-bezorgen\/","title":{"rendered":"Chipotle-topman moet Starbucks meer pit bezorgen"},"content":{"rendered":"\n<p>De prestaties van Brian Niccol aan het hoofd van <strong>Chipotle<\/strong> hebben indruk gemaakt op <strong>Starbucks<\/strong>-oprichter Howard Schultz: hij mag nu de slabakkende koffieketen uit het slop trekken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Teleurstellende resultaten<\/h2>\n\n\n\n<p>Niccol maakt de overstap van de burrito naar de frappuccino: de topman van Tex-mex-restaurantketen Chipotle treedt op 9&nbsp;september aan als nieuwe CEO en voorzitter van koffieketen Starbucks. Daar volgt hij Laxman Narasimhan op, die wegens teleurstellende resultaten \u2013 en een meningsverschil met Schultz \u2013 al na anderhalf jaar moet beschikken. Starbucks ziet de omzet al een tijd verzwakken in de Verenigde Staten en China, zijn twee belangrijkste markten.<\/p>\n\n\n\n<p>Nu vestigt de koffieketen zijn hoop dus in Niccol, die de afgelopen jaren indruk maakte als topman van Chipotle. Sinds zijn aantreden in 2018 <a href=\"https:\/\/www.cnbc.com\/2024\/08\/13\/starbucks-replaces-ceo-laxman-narasimhan-with-chipotle-ceo-brian-niccol.html\" target=\"_blank\" rel=\"noopener\">steeg het aandeel met&nbsp;773%<\/a>, meldt CNBC. Hij loodste de keten zonder kleerscheuren door de pandemie en wist recent de trafiek en omzet in de restaurants te verhogen in een periode van terugvallende consumentenbestedingen en algemene malaise in de horeca. E\u00e9n van de troeven van Chipotle is de performante app, terwijl een slecht werkende app nu net \u00e9\u00e9n van de pijnpunten is bij Starbucks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De prestaties van Brian Niccol aan het hoofd van Chipotle hebben indruk gemaakt op Starbucks-oprichter Howard Schultz: hij mag nu de slabakkende koffieketen uit het slop trekken.<\/p>\n","protected":false},"author":3,"featured_media":27349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[316],"topic":[478],"region":[207],"class_list":["post-103573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-starbucks","topic-managementwissel","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site 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