{"id":103681,"date":"2024-08-16T11:13:41","date_gmt":"2024-08-16T09:13:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103681"},"modified":"2024-08-16T15:20:57","modified_gmt":"2024-08-16T13:20:57","slug":"greenyard-werkt-aan-nieuwe-vleesvervangers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/greenyard-werkt-aan-nieuwe-vleesvervangers\/","title":{"rendered":"Greenyard werkt aan nieuwe vleesvervangers"},"content":{"rendered":"\n

Nadat groenten- en fruitspecialist Greenyard<\/strong> een opmerkelijke zijstap nam met de overname van twee ijsjesfabrikanten, wil het bedrijf nu ook vleesvervangers op de markt brengen. \u201cWij gaan het anders aanpakken.\u201d<\/p>\n\n\n\n

Hogere winstmarges<\/h2>\n\n\n\n

Greenyard, huisleverancier van groenten en fruit aan grote retailers als Albert Heijn, Carrefour, Delhaize, Rewe en Tesco, wil sterker focussen op producten met een hogere winstmarge. Dat zegt Francis Kint, die sinds begin dit jaar CEO van de groep is, in een interview met De Tijd. Het bedrijf, dat groeide uit een champignonkwekerij, is naast verse groenten en fruit ook actief in diepvries en conserven en kijkt nu naar nieuwe categorie\u00ebn.<\/p>\n\n\n\n

De ietwat verrassende recente overnames van de Italiaanse ijsjesproducent Gigi en het Belgische Cr\u00e8me de la Cr\u00e8me<\/a> zijn daarvan een mooie illustratie: ze passen in die strategie om te diversifi\u00ebren naar margerijke producten. \u201cGrote omzetten levert het nog niet, maar ijs kan een substantieel deel worden van onze bottomline<\/em><\/a>\u201d, aldus de topman.<\/p>\n\n\n\n

\u201cVleesvervangers zijn slecht aangepakt\u201d<\/h2>\n\n\n\n

Omdat de groep al actief is in diepvries, brengt de diversificatie weinig bijkomende logistieke kosten met zich mee. De ijsjes passen volgens Kint ook in het gezonde verhaal van Greenyard: de producten van het merk Gigi zijn plantaardig, bevatten meer dan 60% fruit en groenten en zijn rijk aan vezels.<\/p>\n\n\n\n

Grote overnames plant de CEO niet, wel wil hij de activiteiten van Greenyard nog uitbreiden naar nieuwe categorie\u00ebn. Het bedrijf werkt momenteel aan de ontwikkeling van vleesvervangers. \u201cMaar niet op de manier zoals ze vandaag al bestaan. Klassieke vleesvervangers zijn op een slechte manier aangepakt. Het zijn overbewerkte producten. Wij gaan het anders aanpakken\u201d, aldus de topman, die hoge verwachtingen koestert. Over enkele maanden al belooft hij er meer over te vertellen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nadat groenten- en fruitspecialist Greenyard een opmerkelijke zijstap nam met de overname van twee ijsjesfabrikanten, wil het bedrijf nu ook vleesvervangers op de markt brengen. \u201cWij gaan het anders aanpakken.\u201d<\/p>\n","protected":false},"author":3,"featured_media":72722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[732],"topic":[233],"region":[],"class_list":["post-103681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-greenyard","topic-innovatie"],"acf":[],"yoast_head":"\nGreenyard werkt aan nieuwe vleesvervangers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nadat Greenyard twee ijsjesfabrikanten overnam, wil het bedrijf nu ook vleesvervangers op de markt 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