{"id":103971,"date":"2024-08-22T12:02:04","date_gmt":"2024-08-22T10:02:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103971"},"modified":"2024-08-22T12:29:37","modified_gmt":"2024-08-22T10:29:37","slug":"hm-trekt-stekker-uit-outletplatform-afound","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-trekt-stekker-uit-outletplatform-afound\/","title":{"rendered":"H&M trekt stekker uit outletplatform Afound"},"content":{"rendered":"\n

De Zweedse H&M Group<\/strong> trekt de stekker uit zijn outletplatform Afound<\/strong>. Daar verkocht de modereus kleding van zowel eigen als externe merken met korting, maar te weinig andere merken toonden nog interesse.<\/p>\n\n\n\n

“Onvoldoende vraag”<\/h2>\n\n\n\n

“Als we de huidige positie van Afound evalueren, zien we onvoldoende vraag”, kondigt de groep aan: in de loop van het najaar stopt de formule, die in zeven Europese landen actief is. Onder andere in Duitsland en Nederland kunnen klanten via Afound oudere collecties en koopjes van H&M-merken en andere merken (zoals Veja en New Balance) op de kop tikken.<\/p>\n\n\n\n

Merken kiezen er echter steeds meer voor om hun eigen kanalen te gebruiken voor uitverkopen, \u201com zo hun klantrelaties verder te versterken\u201d – lees: ook koopjesjagers en prijsgevoelige consumenten rechtstreeks te bedienen. Dit heeft geleid tot de moeilijke maar noodzakelijke beslissing om te stoppen met Afound, aldus H&M.<\/p>\n\n\n\n

De lopende activiteiten zullen de komende maanden worden afgebouwd en het team wordt ontbonden. Wel zegt de groep veel te hebben geleerd van deze nieuwe manier om met \u2018off-price\u2019 om te gaan. H&M zal verder bouwen op de inzichten en lessen uit het project. Afound startte in 2018 met fysieke winkels<\/a> (in Zweden), maar werd later in de eerste plaats een onlineplatform.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Zweedse H&M Group trekt de stekker uit zijn outletplatform Afound. Daar verkocht de modereus kleding van zowel eigen als externe merken met korting, maar te weinig andere merken toonden nog interesse.<\/p>\n","protected":false},"author":5,"featured_media":34212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[526],"topic":[299],"region":[],"class_list":["post-103971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","topic-stopzetting"],"acf":[],"yoast_head":"\nH&M trekt stekker uit outletplatform Afound - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&M Group trekt de stekker dit najaar uit outletplatform Afound. 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