{"id":104130,"date":"2024-08-26T12:11:23","date_gmt":"2024-08-26T10:11:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104130"},"modified":"2024-08-26T12:14:22","modified_gmt":"2024-08-26T10:14:22","slug":"ikea-probeert-tweedehands-platform-uit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-probeert-tweedehands-platform-uit\/","title":{"rendered":"Ikea probeert tweedehands platform uit"},"content":{"rendered":"\n

Tweedehands neemt in heel wat sectoren een steeds groter deel van de koek voor zijn rekening, en daar is ook Ikea<\/strong> niet blind voor. De Zweedse keten verkocht al een aanbod van tweedehands artikels, maar nu gaat ze ook een platform testen waar klanten zelf hun (Ikea)-meubels te koop aanbieden.<\/p>\n\n\n\n

Preowned in Madrid<\/h2>\n\n\n\n

Momenteel test de keten haar platform “Ikea Preowned” uit in Madrid: klanten in de Spaanse hoofdstad kunnen er hun Ikea-producten weer verkopen aan klanten die een zaakje willen doen. Op het platform mogen “bijna alle” producten verkocht worden, zolang ze van het Ikea-merk zelf zijn. Matrassen, keukentoestellen en voedsel mogen echter niet doorverkocht worden.<\/p>\n\n\n\n

Ikea zorgt wel voor de afhandeling van de betalingen, maar niet voor de verzending zelf: daarvoor moeten koper en verkoper nog wel onderling afspreken. Na de transactie kan de verkoper zich laten betalen op zijn rekening, en dan krijgt hij het volledige bedrag. Kiest hij evenwel voor betaling met Ikea-cadeaucheques, dan krijgt hij bovenop de verkoopprijs ook nog eens 15% extra.<\/p>\n\n\n\n

Geen vergoeding<\/h2>\n\n\n\n

In de Financial Times zegt CEO Jesper Brodin dat de test ook naar Oslo zal komen. Hij heeft het over “een droom die uitkomt” om met het platform de bekende platformreuzen te gaan bekampen. Brodin zegt bovendien dat Ikea zelf geen munt wil slaan uit de platformverkopen<\/a>. Momenteel zijn die helemaal gratis, zowel voor koper als voor verkoper, maar de topman stelt mogelijk hooguit een “symbolische bijdrage” in het vooruitzicht.<\/p>\n\n\n\n

Naast het platform blijft Ikea ook de mogelijkheid bieden om tweedehands producten rechtstreeks aan de keten zelf te verkopen via de dienst Ikea Buy-back. De goedgekeurde tweedehands items vinden dan hun weg naar de klant via de Ikea-winkels zelf, een dienst die de keten ook in Belgi\u00eb aanbiedt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tweedehands neemt in heel wat sectoren een steeds groter deel van de koek voor zijn rekening, en daar is ook Ikea niet blind voor. De Zweedse keten verkocht al een aanbod van tweedehands artikels, maar nu gaat ze ook een platform testen waar klanten zelf hun (Ikea)-meubels te koop aanbieden.<\/p>\n","protected":false},"author":4,"featured_media":104133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[94],"people":[],"extra":[],"company":[211],"topic":[],"region":[404,579],"class_list":["post-104130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","tag-tweedehands","company-ikea","region-zweden","region-spanje"],"acf":[],"yoast_head":"\nIkea probeert tweedehands platform uit - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea gaat een platform testen waar klanten hun Ikea-meubels te koop aanbieden. 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