{"id":1043,"date":"2011-11-28T07:43:24","date_gmt":"2011-11-28T07:43:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/juiste-verlichting-verbetert-imago-winkel\/"},"modified":"2011-11-28T07:43:24","modified_gmt":"2011-11-28T07:43:24","slug":"juiste-verlichting-verbetert-imago-winkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/juiste-verlichting-verbetert-imago-winkel\/","title":{"rendered":"Juiste verlichting verbetert imago winkel"},"content":{"rendered":"

Drie supermarktexperimenten<\/h2>\n

Voor haar onderzoek liet ze een supermarkt nabouwen in een
\ntestlaboratorium, waarin de standaardverlichting van ketens als
\nCarrefour, Aldi en Delhaize nagebootst werd. Alles samen werden tijdens twee
\nexperimenten 330 consumenten geobserveerd in die proefwinkel,
\nterwijl verschillende lichtsettings gecre\u00eberd werden.<\/p>\n

\u00a0<\/p>\n

Het derde experiment vond plaats in een \u00e9chte Plus-supermarkt, waar
\ndrie weken lang elke dag een van de negen verschillende lichtsettings
\ngeprogrammeerd werd. Hier ondervroeg Katelijn Quartier 664
\nklanten.<\/p>\n

Geen direct effect op verkoop…<\/h2>\n

“Met verlichting kan je een specifieke sfeer cre\u00ebren”, licht de studente alvast een tipje van de sluier. “Het heeft geen direct effect op de verkoop, maar speelt wel een specifieke rol in het langetermijndenken<\/a>.
\n Met het interieur van een winkel, en dus ook met de verlichting, kan
\neen retailer zijn imago verbeteren of scherpstellen. Dat kan
\nuiteindelijk leiden tot betere klantenbinding.” De klant blijkt
\noverigens meer plezier te ervaren in een supermarkt die gezellig, warm
\nen ontspannen aanvoelt, zo blijkt nog uit het doctoraat.<\/p>\n

\u00a0<\/h2>\n

Er lopen aan de UHasselt overigens nog flink wat onderzoeken die
\nretailers zullen interesseren. Zo staat er nog een doctoraat aan te
\nkomen over de impact en mogelijkheden van geurmarketing in de
\nretailwereld en is er nog een tweede in voorbereiding over de
\nstrategische impact van retail design, en in het bijzonder de rol van
\nevolutionair winkelontwerp.<\/p>\n","protected":false},"excerpt":{"rendered":"

Drie supermarktexperimenten Voor haar onderzoek liet ze een supermarkt nabouwen in een testlaboratorium, waarin de standaardverlichting van ketens als Carrefour, Aldi en Delhaize nagebootst werd. Alles samen werden tijdens twee experimenten 330 consumenten geobserveerd in die proefwinkel, terwijl verschillende lichtsettings gecre\u00eberd werden. \u00a0 Het derde experiment vond plaats in een \u00e9chte Plus-supermarkt, waar drie weken […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nJuiste verlichting verbetert imago winkel - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/juiste-verlichting-verbetert-imago-winkel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juiste verlichting verbetert imago winkel - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Drie supermarktexperimenten Voor haar onderzoek liet ze een supermarkt nabouwen in een testlaboratorium, waarin de standaardverlichting van ketens als Carrefour, Aldi en Delhaize nagebootst werd. 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