{"id":104620,"date":"2024-09-04T14:56:20","date_gmt":"2024-09-04T12:56:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104620"},"modified":"2024-09-04T15:36:20","modified_gmt":"2024-09-04T13:36:20","slug":"colruyt-brengt-kine-aanbod-naar-fitnessketen-jims","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/colruyt-brengt-kine-aanbod-naar-fitnessketen-jims\/","title":{"rendered":"Colruyt brengt kin\u00e9-aanbod naar fitnessketen Jims"},"content":{"rendered":"\n

De Jims<\/strong>-fitness van Kortrijk biedt als eerste kinesitherapie-ondersteuning aan. De dienst maakt onderdeel uit van het steeds ruimere scala aan (gezondheids)services bij Colruyt Group<\/strong>.<\/p>\n\n\n\n

Vaste behandelruimtes<\/h2>\n\n\n\n

Jims, een fitnessketen die onder de Colruyt Group valt, heeft zijn aanbod in Kortrijk uitgebreid met kinesitherapie-ondersteuning. Door de samenwerking met een lokale praktijk van sportkinesitherapeuten kunnen leden nu in de fitness terecht voor kin\u00e9 en advies, terwijl de kinesitherapeuten in de fitnessclub ook eigen pati\u00ebnten zullen behandelen.<\/p>\n\n\n\n

Vanaf begin 2025 breidt de samenwerking al uit naar Jims Kuurne. Elke club wordt voorzien van vier nieuwe behandelruimtes waar verschillende therapeuten de pati\u00ebnten kunnen behandelen. \u201cAls de testfase een succes is, zouden alle Jims-clubs uitgebreid kunnen worden met dit aanbod\u201d, klinkt het bij Colruyt Group.<\/p>\n\n\n\n

“Aanvulling op het zorgsysteem”<\/h2>\n\n\n\n

Colruyt heeft al een tijdje als strategie om meer in te zetten op gezondheid en levensstijl: behalve via voeding, doet de retailgroep dat via onlineapotheek Newpharma <\/strong>en fitnessformule Jims. De retailer wil zo meer en langdurige contactmomenten met klanten. Jims wil zelfs \u201ceen aanvulling zijn op het klassieke zorgsysteem\u201d: de keten werkt al op verschillende manieren samen met ziekenhuizen en andere zorginstellingen (in onder andere Gent, Halle en Genk).<\/p>\n\n\n\n

Vorig jaar investeerde Colruyt Group<\/strong> nog in Yoboo<\/strong>, een digitaal gezondheidsplatform voor apothekers<\/a>, terwijl er ook volop bruggen worden gebouwd tussen de voedings- en gezondheidsactiviteiten<\/a> van de groep: zowel via Newpharma als Jims kunnen klanten sinds deze zomer online voedingsadvies krijgen, waarna ze meteen kunnen bestellen via Collect&Go.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Jims-fitness van Kortrijk biedt als eerste kinesitherapie-ondersteuning aan. De dienst maakt onderdeel uit van het steeds ruimere scala aan (gezondheids)services bij Colruyt Group.<\/p>\n","protected":false},"author":5,"featured_media":104621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[141,1019],"topic":[],"region":[182],"class_list":["post-104620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-colruyt-group","company-jims","region-west-vlaanderen"],"acf":[],"yoast_head":"\nColruyt brengt kin\u00e9-aanbod naar fitnessketen Jims - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Jims-fitness van Kortrijk biedt als eerste kinesitherapie-ondersteuning aan. 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