{"id":105536,"date":"2024-09-25T11:05:19","date_gmt":"2024-09-25T09:05:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=105536"},"modified":"2024-09-26T09:06:26","modified_gmt":"2024-09-26T07:06:26","slug":"ikea-stunt-met-eigen-kledingcollectie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-stunt-met-eigen-kledingcollectie\/","title":{"rendered":"Ikea stunt met eigen kledingcollectie"},"content":{"rendered":"\n

Na Lidl, Aldi en Zeeman heeft nu ook Ikea<\/strong> een eigen fancollectie. In oktober zijn T-shirts, hoodies en uiteraard vissershoedjes van Ikea in beperkte oplage via de webshop te bestellen.<\/p>\n\n\n\n

40 jaar Ikea in Belgi\u00eb<\/h2>\n\n\n\n

Te laat voor de festivalzomer en net toen we dachten het allemaal gezien te hebben, komt ook Ikea Belgi\u00eb met een eigen kledingcollectie. Onder de naam \u2018Aurtiende\u2019 lanceert de meubelketen een \u2018limited edition\u2019 streetwearcollectie, die meteen doen denken aan de fancollecties van onder andere Aldi<\/a> en Zeeman.<\/p>\n\n\n\n

De collectie bestaat uit T-shirts of hoodies met het Ikea-logo, vissershoedjes en de gekende draagtassen van de retailer. Voor de gelegenheid breidt de blauw-gele formule zijn kleurenscala uit met fel roze, groen, zwart en wit. \u200bDe collectie is vanaf 1 oktober in beperkte oplage enkel online beschikbaar.<\/p>\n\n\n\n

De aanleiding voor de collectie is het 40-jarige jubileum van Ikea in Belgi\u00eb. \u200bVoor de lokale campagne trokken enkele Ikea-medewerkers en lokale creatievelingen op pad om de collectie in beeld te brengen. Zij konden de collectie als eersten ontdekken, testen en onder de aandacht brengen bij het grote publiek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na Lidl, Aldi en Zeeman heeft nu ook Ikea een eigen fancollectie. 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