{"id":10590,"date":"2015-10-06T06:03:32","date_gmt":"2015-10-06T06:03:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/amazon-eerste-retailer-top-10-meest-waardevolle-merken\/"},"modified":"2015-10-06T06:03:32","modified_gmt":"2015-10-06T06:03:32","slug":"amazon-eerste-retailer-top-10-meest-waardevolle-merken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-eerste-retailer-top-10-meest-waardevolle-merken\/","title":{"rendered":"Amazon eerste retailer in top-10 meest waardevolle merken"},"content":{"rendered":"

Drie retailers in top-100<\/h2>\n

In \u00e9\u00e9n jaar tijd steeg de merkwaarde van Amazon met liefst 29%, goed voor een tiende plaats. De merkwaarde wordt berekend op basis van drie criteria: de financi\u00eble bijdrage van het merk tot de bedrijfsresultaten, de impact van het merk op de doelgroep en de kracht van het merk om ook in de toekomst inkomsten te blijven genereren.<\/p>\n

\u00a0<\/p>\n

Verderop in de top-100 staat Ikea<\/strong> op 27 met een merkwaarde van 16,54 miljard dollar (ca. 15 miljard euro), eBay<\/strong> prijkt op 32 en is 13,94 miljard dollar waard (of omgerekend 12,5 miljard euro). Samen zijn de 100 meest waardevolle merken van de wereld<\/a> zijn omgerekend 1.520 miljard euro waard, een stijging met 7,1% in \u00e9\u00e9n jaar tijd. Aan de top van het klassement wijzigt niets: Apple<\/strong> klimt 43% naar 170,28 miljard dollar (ca. 150 miljard euro), voor Google<\/strong> met 120,31 miljard dollar (ca. 105 miljard euro, +12%) en Coca-Cola<\/strong> staat met 78,42 miljard dollar (ca. 70 miljard euro, -4%).<\/p>\n

\u00a0<\/p>\n

Nieuw in de lijst zijn Lego op 82, Paypal op 97, Mini op 98, Mo\u00ebt & Chandon op 99 en Lenovo op 100 (Lenovo is na Huawei pas het tweede Chinese merk dat de top-100 haalt). Naar een Belgisch merk blijft het ook dit jaar vergeefs zoeken, maar onze noorderburen hebben wel drie merken in de top-100: Philips op 47 (-8%), Shell op 78 (-12%) en Heineken op 89 (+14%).<\/p>\n","protected":false},"excerpt":{"rendered":"

Drie retailers in top-100 In \u00e9\u00e9n jaar tijd steeg de merkwaarde van Amazon met liefst 29%, goed voor een tiende plaats. De merkwaarde wordt berekend op basis van drie criteria: de financi\u00eble bijdrage van het merk tot de bedrijfsresultaten, de impact van het merk op de doelgroep en de kracht van het merk om ook […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nAmazon eerste retailer in top-10 meest waardevolle merken - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-eerste-retailer-top-10-meest-waardevolle-merken\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon eerste retailer in top-10 meest waardevolle merken - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Drie retailers in top-100 In \u00e9\u00e9n jaar tijd steeg de merkwaarde van Amazon met liefst 29%, goed voor een tiende plaats. 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