{"id":106208,"date":"2024-10-10T12:22:19","date_gmt":"2024-10-10T10:22:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=106208"},"modified":"2024-10-10T12:22:37","modified_gmt":"2024-10-10T10:22:37","slug":"hoe-de-europese-e-commerce-volledig-in-chinese-handen-valt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hoe-de-europese-e-commerce-volledig-in-chinese-handen-valt\/","title":{"rendered":"Hoe de Europese e-commerce volledig in Chinese handen valt"},"content":{"rendered":"\n

Chinese handelaars domineren de Europese e-commercemarkt. Ook al is Amazon<\/strong> nog steeds het grootste e-commerceplatform, eigenlijk zwaait China de plak, moet blijken uit nieuw onderzoek van CBCommerce.<\/p>\n\n\n\n

40% groei in \u00e9\u00e9n jaar<\/h2>\n\n\n\n

Amazon is veruit het grootste e-commerceplatform van Europa, maar de voorsprong begint aardig te slinken. De Amerikaanse onlinereus staat onder druk, zowel van nieuwkomers uit China als van bestaande verkooppartners die steeds meer andere kanalen opzoeken. Dat staat althans in de vijfde editie van het marktplaatsrapport van Cross-Border Commerce Europe.<\/p>\n\n\n\n

Europeanen kochten in 2023\/2024 voor 326 miljard euro online buiten de eigen landsgrenzen. Daarvan besteedden ze 69%, oftewel 225 miljard euro, op online marktplaatsen. De grootste honderd platformen hebben samen een omzet 197 miljard euro en groeiden in het afgelopen jaar nog met 39,3%.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chinese handelaars domineren de Europese e-commercemarkt. Ook al is Amazon nog steeds het grootste e-commerceplatform, eigenlijk zwaait China de plak. Dat blijkt uit nieuw onderzoek van CBCommerce.<\/p>\n","protected":false},"author":5,"featured_media":105188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[209,206,571,1259],"topic":[198],"region":[91],"class_list":["post-106208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-alibaba","company-amazon","company-shein","company-temu","topic-e-commerce","region-europa"],"acf":[],"yoast_head":"\nHoe de Europese e-commerce volledig in Chinese handen valt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Chinese handelaars domineren de Europese e-commerce. 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